Brandwave

Hell's Gate vs Mitai Māori Village:Which is more popular by branded search in New Zealand?

In August 2026, Hell's Gate had more branded searches than Mitai Māori Village among rotorua geothermal and cultural attractions in New Zealand. Hell's Gate was estimated to have 8K branded searches compared to Mitai Māori Village’s 5.8K, and held a 12.7% Share of Search versus Mitai Māori Village’s 9.4%.

Share of Search among rotorua geothermal and cultural attractions in New Zealand in August 2026Which is more popular in search, Hell's Gate or Mitai Māori Village?
Hell's Gate12.7%8K searches
vs
Mitai Māori Village9.4%5.8K searches
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Which is more popular in search, Hell's Gate or Mitai Māori Village?

Compare the geothermal parks and Māori cultural experiences visitors book in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hell's Gate and Mitai Māori Village among rotorua geothermal and cultural attractions in New Zealand, by month

Share of Search by month for Hell's Gate, Mitai Māori Village. The figures are in the table below the chart.

View monthly share of search table
MonthWai-O-TapuWaimangu Volcanic ValleyHell's GateOrakei KorakoMitai Māori VillageWhakarewarewa Living Māori VillageTamaki Māori Village
Oct 202541.2%14.2%13.6%12.3%9.6%7.9%1.3%
Nov 202542.1%14.1%10.7%12.2%12.1%7.8%1.1%
Dec 202542.8%14.3%12.7%12.8%9.8%6.7%0.89%
Jan 202642.4%14%12.5%12.7%9.6%7.7%0.89%
Feb 202646%12.6%11.2%13.3%8.7%7.2%0.96%
Mar 202643.5%14.3%10.5%12.9%9.9%7.9%1.1%
Apr 202645.7%12.4%11.6%13.8%8.7%7.1%0.78%
May 202645.6%12.4%11.6%11.8%10.5%7.1%0.94%
Jun 202642%12.8%12.9%12.2%11%8.1%0.99%
Jul 202643.2%13.5%14.1%12.7%7.8%7.7%1%
Aug 202643.5%13.3%12.7%12.4%9.4%7.4%1.3%
Sep 2026———————

How has the Hell's Gate and Mitai Māori Village comparison changed over the last 12 months?

How did search popularity change for New Zealand rotorua geothermal and cultural attractions in August 2026?

  1. In August 2026, Mitai Māori Village gained estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand, from 7.8% to 9.4%.

  2. In August 2026, Hell's Gate lost estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand, from 14.1% to 12.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Hell's Gate’s and Mitai Māori Village’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hell's Gate

12 branded search terms

  • hells gate geothermal
  • hells gate geothermal park & mud spa
  • hells gate geothermal reserve
  • hells gate geothermal reserve & mud spa
  • hells gate geothermal reserve and mud spa
  • hells gate geothermal walk
  • hells gate mud bath
  • hells gate mud bath and spa
  • hells gate rotorua deals
  • hells gate rotorua prices
  • hells gate rotorua reviews
  • rotorua hells gate

Mitai Māori Village

7 branded search terms

  • mitai
  • mitai co nz
  • mitai maori
  • mitai maori village hangi
  • mitai maori village near me
  • mitai maori village tickets
  • wetini mitai

How the Brand Demand Index is measured

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