Brandwave

Wai-O-Tapu vs Waimangu Volcanic Valley:Which is more popular by branded search in New Zealand?

In August 2026, Wai-O-Tapu had more branded searches than Waimangu Volcanic Valley among rotorua geothermal and cultural attractions in New Zealand. Wai-O-Tapu was estimated to have 27.2K branded searches compared to Waimangu Volcanic Valley’s 8.3K, and held a 43.5% Share of Search versus Waimangu Volcanic Valley’s 13.3%.

Share of Search among rotorua geothermal and cultural attractions in New Zealand in August 2026Which is more popular in search, Wai-O-Tapu or Waimangu Volcanic Valley?
Wai-O-Tapu43.5%27.2K searches
vs
Waimangu Volcanic Valley13.3%8.3K searches
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Which is more popular in search, Wai-O-Tapu or Waimangu Volcanic Valley?

Compare the geothermal parks and Māori cultural experiences visitors book in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Wai-O-Tapu and Waimangu Volcanic Valley among rotorua geothermal and cultural attractions in New Zealand, by month

Share of Search by month for Wai-O-Tapu, Waimangu Volcanic Valley. The figures are in the table below the chart.

View monthly share of search table
MonthWai-O-TapuWaimangu Volcanic ValleyHell's GateOrakei KorakoMitai Māori VillageWhakarewarewa Living Māori VillageTamaki Māori Village
Oct 202541.2%14.2%13.6%12.3%9.6%7.9%1.3%
Nov 202542.1%14.1%10.7%12.2%12.1%7.8%1.1%
Dec 202542.8%14.3%12.7%12.8%9.8%6.7%0.89%
Jan 202642.4%14%12.5%12.7%9.6%7.7%0.89%
Feb 202646%12.6%11.2%13.3%8.7%7.2%0.96%
Mar 202643.5%14.3%10.5%12.9%9.9%7.9%1.1%
Apr 202645.7%12.4%11.6%13.8%8.7%7.1%0.78%
May 202645.6%12.4%11.6%11.8%10.5%7.1%0.94%
Jun 202642%12.8%12.9%12.2%11%8.1%0.99%
Jul 202643.2%13.5%14.1%12.7%7.8%7.7%1%
Aug 202643.5%13.3%12.7%12.4%9.4%7.4%1.3%
Sep 2026———————

How has the Wai-O-Tapu and Waimangu Volcanic Valley comparison changed over the last 12 months?

How did search popularity change for New Zealand rotorua geothermal and cultural attractions in August 2026?

  1. In August 2026, Waimangu Volcanic Valley rose from 3rd to 2nd among rotorua geothermal and cultural attractions in New Zealand.

  2. Estimated monthly branded searches for Wai-O-Tapu in New Zealand fell 39.7% over 11 measured months, from 45.1K to 27.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Wai-O-Tapu’s and Waimangu Volcanic Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Wai-O-Tapu

24 branded search terms

  • wai o tapu
  • wai o tapu boardwalk
  • wai o tapu entrance fee
  • wai o tapu geothermal
  • wai o tapu geothermal park
  • wai o tapu geothermal wonderland
  • wai o tapu geyser
  • wai o tapu hot pools
  • wai o tapu hot springs
  • wai o tapu mud pools
  • wai o tapu reviews
  • wai o tapu rotorua
  • wai o tapu shuttle
  • wai o tapu thermal
  • wai o tapu thermal park
  • wai o tapu tickets
  • wai o tapu tour
  • wai o tapu welcome centre
  • waiotapu
  • waiotapu co nz
  • waiotapu geothermal
  • waiotapu loop road
  • waiotapu rotorua
  • waiotapu scenic reserve

Waimangu Volcanic Valley

4 branded search terms

  • waimangu co nz
  • waimangu volcanic valley
  • waimangu volcanic valley rotorua
  • waimanguvolcanicvalley

How the Brand Demand Index is measured

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