Brandwave

How popular isWai-O-Tapu in search?

In August 2026, there were an estimated 27.2K branded searches for Wai-O-Tapu in New Zealand which is down 39.7% over the last 11 months. Wai-O-Tapu holds 43.5% estimated Share of Search among New Zealand rotorua geothermal and cultural attractions and is ranked 1st of 7 competitors for search popularity.

Share of Search, August 2026
  1. Wai-O-Tapu43.5%
  2. Waimangu Volcanic Valley13.3%
  3. Hell's Gate12.7%
  4. Orakei Korako12.4%
  5. Mitai Māori Village9.4%
  6. Whakarewarewa Living Māori Village7.4%
  7. Tamaki Māori Village1.3%
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Which rotorua geothermal and cultural attractions compete with Wai-O-Tapu?

Wai-O-Tapu against rotorua geothermal and cultural attractions in New Zealand, by month

Share of Search by month for Wai-O-Tapu, Waimangu Volcanic Valley, Hell's Gate, Orakei Korako, Mitai Māori Village, Whakarewarewa Living Māori Village. The figures are in the table below the chart.

View monthly share of search table
MonthWai-O-TapuWaimangu Volcanic ValleyHell's GateOrakei KorakoMitai Māori VillageWhakarewarewa Living Māori VillageTamaki Māori Village
Oct 202541.2%14.2%13.6%12.3%9.6%7.9%1.3%
Nov 202542.1%14.1%10.7%12.2%12.1%7.8%1.1%
Dec 202542.8%14.3%12.7%12.8%9.8%6.7%0.89%
Jan 202642.4%14%12.5%12.7%9.6%7.7%0.89%
Feb 202646%12.6%11.2%13.3%8.7%7.2%0.96%
Mar 202643.5%14.3%10.5%12.9%9.9%7.9%1.1%
Apr 202645.7%12.4%11.6%13.8%8.7%7.1%0.78%
May 202645.6%12.4%11.6%11.8%10.5%7.1%0.94%
Jun 202642%12.8%12.9%12.2%11%8.1%0.99%
Jul 202643.2%13.5%14.1%12.7%7.8%7.7%1%
Aug 202643.5%13.3%12.7%12.4%9.4%7.4%1.3%
Sep 2026———————

  1. 1.Wai-O-Tapu

    43.5%

    held 1st · 27.2K estimated branded searches · -16.5% vs prior month · +0.3 points

  2. 2.Waimangu Volcanic Valley

    13.3%

    moved from 3rd to 2nd · 8.3K estimated branded searches · -18.2% vs prior month · -0.2 points

  3. 3.Hell's Gate

    12.7%

    moved from 2nd to 3rd · 8K estimated branded searches · -25.3% vs prior month · -1.4 points

  4. 4.Orakei Korako

    12.4%

    held 4th · 7.8K estimated branded searches · -19.4% vs prior month · -0.3 points

  5. 5.Mitai Māori Village

    9.4%

    held 5th · 5.8K estimated branded searches · -0.34% vs prior month · +1.6 points

  6. 6.Whakarewarewa Living Māori Village

    7.4%

    held 6th · 4.6K estimated branded searches · -19.7% vs prior month · -0.2 points

  7. 7.Tamaki Māori Village

    1.3%

    held 7th · 790 estimated branded searches · +3.9% vs prior month · +0.3 points

Compare search popularity between Wai-O-Tapu and its closest rivals

How has branded search demand for Wai-O-Tapu changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wai-O-Tapu in New Zealand fell from 45.1K to 27.2K.
  • Across the 11 months ending August 2026, Wai-O-Tapu’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand increased from 41.2% to 43.5%.
  • Across the 11 months ending August 2026, Wai-O-Tapu’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand peaked at 46% in February 2026 and was lowest at 41.2% in October 2025.

How did search popularity change for New Zealand rotorua geothermal and cultural attractions in August 2026?

  1. In August 2026, Mitai Māori Village gained estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand, from 7.8% to 9.4%.

  2. In August 2026, Hell's Gate lost estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand, from 14.1% to 12.7%.

  3. In August 2026, Waimangu Volcanic Valley rose from 3rd to 2nd among rotorua geothermal and cultural attractions in New Zealand.

  4. Estimated monthly branded searches for Whakarewarewa Living Māori Village in New Zealand fell 46% over 11 measured months, from 8.6K to 4.6K in August 2026.

  5. Estimated monthly branded searches for Tamaki Māori Village in New Zealand fell 42.8% over 11 measured months, from 1.4K to 790 in August 2026.

  6. Estimated monthly branded searches for Orakei Korako in New Zealand fell 42.5% over 11 measured months, from 13.5K to 7.8K in August 2026.

How is Wai-O-Tapu measured?

Brandwave collects information about searches that people make online using Wai-O-Tapu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • wai o tapu
  • wai o tapu boardwalk
  • wai o tapu entrance fee
  • wai o tapu geothermal
  • wai o tapu geothermal park
  • wai o tapu geothermal wonderland
  • wai o tapu geyser
  • wai o tapu hot pools
  • wai o tapu hot springs
  • wai o tapu mud pools
  • wai o tapu reviews
  • wai o tapu rotorua
  • wai o tapu shuttle
  • wai o tapu thermal
  • wai o tapu thermal park
  • wai o tapu tickets
  • wai o tapu tour
  • wai o tapu welcome centre
  • waiotapu
  • waiotapu co nz
  • waiotapu geothermal
  • waiotapu loop road
  • waiotapu rotorua
  • waiotapu scenic reserve

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How the Brand Demand Index is measured

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