Wai-O-Tapu vs Waitangi Treaty Grounds:Which is more popular in New Zealand?
In October 2026, Wai-O-Tapu had more branded searches than Waitangi Treaty Grounds among visitor attractions in New Zealand. Wai-O-Tapu had about 34,200 branded searches, while Waitangi Treaty Grounds had 10,100. Wai-O-Tapu made up 6% of all visitor attraction searches we track, and Waitangi Treaty Grounds accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about visitor attractions, Wai-O-Tapu appeared in three of the five answers and Waitangi Treaty Grounds in one. Wai-O-Tapu was mentioned before Waitangi Treaty Grounds in every answer that named either.
Who do people search for more?
Wai-O-Tapu, about 3 searches for every 1 for Waitangi Treaty Grounds
Who does AI mention more?
Wai-O-Tapu, mentioned in 3 of 5 answers, Waitangi Treaty Grounds in 1
Who does AI recommend more?
Wai-O-Tapu, named ahead of Waitangi Treaty Grounds in 2 of 2 answers
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Top visitor attractions in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wai-O-Tapu was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Waitangi Treaty Grounds was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wai-O-Tapu was listed before Waitangi Treaty Grounds in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Te Puia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hobbiton Movie Set3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Wai-O-Tapu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Waitomo Glowworm Caves2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Skyline Rotorua2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Weta Workshop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shotover Jet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Waitangi Treaty Grounds1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sky Tower0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rainbow's End0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about visitor attractions
5 answers
Asked ChatGPT
“Which visitor attraction should I book in New Zealand?”
Asked ChatGPT
“What are the best visitor attractions in New Zealand?”
Asked ChatGPT
“What's the best visitor attraction in New Zealand for a day out?”
Searched Google, AI Overview
“queenstown attractions”
Searched Google, AI Overview
“rotorua attractions nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Wai-O-Tapu or Waitangi Treaty Grounds more popular in search?
This chart shows how often people search Google for Wai-O-Tapu and Waitangi Treaty Grounds by name. Each line represents a brand's share of searches for all 16 visitor attractions we track, month by month, from searches in New Zealand.
Share of searches by month for Wai-O-Tapu, Waitangi Treaty Grounds. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sky Tower | Rainbow's End | Waitomo Glowworm Caves | Kelly Tarlton's | Skyline Queenstown | Hobbiton Movie Set | Wai-O-Tapu | Skyline Rotorua | Weta Workshop | International Antarctic Centre | Shotover Jet | Larnach Castle | Agrodome | Waitangi Treaty Grounds | Te Puia |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 17.2% | 9.8% | 9.8% | 7.3% | 9.5% | 8.7% | 9.1% | 4.2% | 6.1% | 4.1% | 3.9% | 2.8% | 2.2% | 1.8% | 1.9% |
| Dec 2025 | 16.4% | 11.1% | 9.3% | 7.6% | 9% | 8.1% | 8.7% | 6% | 5.3% | 4.7% | 3.7% | 2.6% | 2.1% | 2.1% | 1.8% |
| Jan 2026 | 12.9% | 12.8% | 10.6% | 8.8% | 8.5% | 8.5% | 8.2% | 5.7% | 5.5% | 4.5% | 3.5% | 3% | 2% | 2% | 2% |
| Feb 2026 | 15.8% | 8.7% | 10.2% | 7.4% | 10.6% | 7.5% | 10.2% | 4.7% | 5.4% | 4.6% | 3.4% | 3.1% | 1.7% | 3.1% | 2.1% |
| Mar 2026 | 14.3% | 7.9% | 11.9% | 8.1% | 9.7% | 8% | 9.2% | 5.2% | 5.9% | 5% | 3.7% | 3.4% | 1.9% | 2.2% | 1.9% |
| Apr 2026 | 14.7% | 12.3% | 9.5% | 9.4% | 10.1% | 7.8% | 7.8% | 5.6% | 4.7% | 5.2% | 3.9% | 2.9% | 1.9% | 1.6% | 1.6% |
| May 2026 | 16.3% | 10.9% | 8.8% | 11.3% | 9.3% | 8.9% | 6.9% | 4.9% | 4.5% | 5.7% | 3.2% | 2.6% | 2.1% | 1.4% | 2.1% |
| Jun 2026 | 15.3% | 12.3% | 10.1% | 11.7% | 9.2% | 9.3% | 4.4% | 4.6% | 5.1% | 5.3% | 4% | 2.4% | 2% | 1.1% | 2% |
| Jul 2026 | 14.8% | 14.4% | 9.5% | 10.9% | 8.3% | 8.2% | 5% | 6.4% | 4.3% | 6.1% | 4.2% | 2% | 2.3% | 0.98% | 1.5% |
| Aug 2026 | 17.6% | 11.4% | 9.2% | 10.8% | 9.6% | 9.3% | 4.9% | 5.2% | 4.5% | 4.9% | 3.8% | 2.9% | 1.8% | 0.97% | 1.8% |
| Sep 2026 | 16% | 13% | 9.7% | 10.2% | 10.7% | 8.3% | 5.7% | 4.9% | 4.9% | 4.6% | 3.6% | 2.6% | 1.7% | 1.4% | 1.7% |
| Oct 2026 | 16.8% | 13.7% | 10.2% | 9.6% | 9.3% | 8.6% | 6% | 5.1% | 4.4% | 4% | 3.1% | 2.7% | 1.8% | 1.8% | 1.5% |
How has branded search for Wai-O-Tapu and Waitangi Treaty Grounds changed in New Zealand over the last 12 months?
3 findings
- Wai-O-Tapu was ahead of Waitangi Treaty Grounds in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Wai-O-Tapu’s share of searches among visitor attractions in New Zealand moved from 9.1% to 6%, and its estimated monthly branded searches moved from 62K to 34.1K.
- Across the 12 months ending October 2026, Waitangi Treaty Grounds’ share of searches among visitor attractions in New Zealand held steady at 1.8%, and its estimated monthly branded searches moved from 12.4K to 10.1K.
How did search popularity change for New Zealand visitor attractions in October 2026?
2 changes
In October 2026, Waitangi Treaty Grounds rose from 15th to 14th among visitor attractions in New Zealand.
Estimated monthly branded searches for Wai-O-Tapu in New Zealand fell 44.9% over 12 measured months, from 62K to 34.1K in October 2026.
How are Wai-O-Tapu’s and Waitangi Treaty Grounds’ branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Wai-O-Tapu’s and Waitangi Treaty Grounds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Wai-O-Tapu
10 branded search terms
- wai o tapu
- wai o tapu boardwalk
- wai o tapu geyser
- wai o tapu shuttle
- wai o tapu thermal
- wai o tapu tickets
- wai o tapu tour
- waiotapu
- waiotapu loop road
- waiotapu scenic reserve
Waitangi Treaty Grounds
3 branded search terms
- waitangi treaty grounds
- waitangi treaty grounds tickets
- waitangi treaty grounds tour
Other head-to-heads among visitor attractions
- Sky Tower vs Rainbow's End: compare popularity
- Sky Tower vs Waitomo Glowworm Caves: compare popularity
Sky Tower vs Kelly Tarlton's: compare popularity- Sky Tower vs Skyline Queenstown: compare popularity
- Rainbow's End vs Waitomo Glowworm Caves: compare popularity
- Rainbow's End vs Kelly Tarlton's: compare popularity
Put your own brand in this comparison
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