Kelly Tarlton's vs Rainbow's End:Which is more popular?
In September 2026, Rainbow's End had more branded searches than Kelly Tarlton's among visitor attractions in New Zealand. Rainbow's End had about 64,100 branded searches, while Kelly Tarlton's had 50,300. Rainbow's End made up 12.9% of all visitor attraction searches we track, and Kelly Tarlton's accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about visitor attractions, neither Kelly Tarlton's nor Rainbow's End appeared in any of the five answers.
Who do people search for more?
Rainbow's End, about 28% more searches than Kelly Tarlton's
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top visitor attractions in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Kelly Tarlton's nor Rainbow's End showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Te Puia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hobbiton Movie Set3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wai-O-Tapu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Waitomo Glowworm Caves2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Skyline Rotorua2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Weta Workshop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shotover Jet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Waitangi Treaty Grounds1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sky Tower0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kelly Tarlton's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about visitor attractions
5 answers
Asked ChatGPT
“Which visitor attraction should I book in New Zealand?”
Asked ChatGPT
“What are the best visitor attractions in New Zealand?”
Asked ChatGPT
“What's the best visitor attraction in New Zealand for a day out?”
Searched Google, AI Overview
“queenstown attractions”
Searched Google, AI Overview
“rotorua attractions nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Kelly Tarlton's or Rainbow's End more popular in search?
This chart shows how often people search Google for Kelly Tarlton's and Rainbow's End by name. Each line represents a brand's share of searches for all 16 visitor attractions we track, month by month, from searches in New Zealand.
Share of searches by month for Rainbow's End, Kelly Tarlton's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sky Tower | Rainbow's End | Skyline Queenstown | Kelly Tarlton's | Waitomo Glowworm Caves | Hobbiton Movie Set | Wai-O-Tapu | Skyline Rotorua | Weta Workshop | International Antarctic Centre | Shotover Jet | Larnach Castle | Agrodome | Te Puia | Waitangi Treaty Grounds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.1% | 13.4% | 8.8% | 9.2% | 8.5% | 9% | 7% | 4.8% | 5.3% | 4.7% | 3.4% | 3.2% | 2.1% | 1.7% | 1.7% |
| Nov 2025 | 17% | 9.7% | 9.4% | 7.3% | 9.7% | 9.7% | 9% | 4.2% | 6% | 4% | 3.9% | 2.8% | 2.2% | 1.9% | 1.8% |
| Dec 2025 | 16.3% | 11% | 8.9% | 7.6% | 9.3% | 8.9% | 8.6% | 5.9% | 5.2% | 4.7% | 3.7% | 2.6% | 2.1% | 1.8% | 2.1% |
| Jan 2026 | 12.7% | 12.6% | 8.4% | 8.7% | 10.5% | 9.5% | 8.1% | 5.6% | 5.4% | 4.4% | 3.5% | 3% | 2% | 2% | 2% |
| Feb 2026 | 15.6% | 8.6% | 10.5% | 7.3% | 10.1% | 8.6% | 10.1% | 4.7% | 5.3% | 4.5% | 3.4% | 3.1% | 1.7% | 2.1% | 3% |
| Mar 2026 | 14.2% | 7.9% | 9.6% | 8.1% | 11.8% | 9.3% | 9.1% | 5.2% | 5.2% | 5% | 3.7% | 3.4% | 1.9% | 1.9% | 2.2% |
| Apr 2026 | 14.6% | 12.2% | 10% | 9.3% | 9.5% | 8.6% | 7.7% | 5.5% | 4.6% | 5.2% | 3.8% | 2.9% | 1.9% | 1.6% | 1.6% |
| May 2026 | 16.1% | 10.8% | 9.2% | 11.2% | 8.8% | 9.6% | 6.9% | 4.9% | 4.5% | 5.6% | 3.2% | 2.6% | 2.1% | 2.1% | 1.4% |
| Jun 2026 | 15.2% | 12.3% | 9.1% | 11.7% | 10.1% | 9.9% | 4.4% | 4.6% | 5.1% | 5.3% | 4% | 2.4% | 2% | 2% | 1.1% |
| Jul 2026 | 14.7% | 14.3% | 8.3% | 10.8% | 9.5% | 8.8% | 4.9% | 6.4% | 4.3% | 6% | 4.2% | 2% | 2.3% | 1.5% | 0.98% |
| Aug 2026 | 17.4% | 11.3% | 9.5% | 10.7% | 9.2% | 10.2% | 4.9% | 5.1% | 4.5% | 4.9% | 3.8% | 2.8% | 1.8% | 1.8% | 0.96% |
| Sep 2026 | 15.8% | 12.9% | 10.6% | 10.1% | 9.6% | 9.1% | 5.6% | 4.8% | 4.8% | 4.6% | 3.6% | 2.6% | 1.7% | 1.7% | 1.4% |
How has the Kelly Tarlton's and Rainbow's End comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Kelly Tarlton's took it in March 2026, Rainbow's End took it in April 2026, Kelly Tarlton's took it in May 2026, Rainbow's End took it in June 2026.
- Across the 12 months ending September 2026, Kelly Tarlton's’ share of searches among visitor attractions in New Zealand moved from 9.2% to 10.1%, and its estimated monthly branded searches moved from 55.3K to 50.3K.
- Across the 12 months ending September 2026, Rainbow's End’s share of searches among visitor attractions in New Zealand moved from 13.4% to 12.9%, and its estimated monthly branded searches moved from 80.7K to 64.1K.
How did search popularity change for New Zealand visitor attractions in September 2026?
3 changes
In September 2026, Skyline Queenstown overtook Kelly Tarlton's and Hobbiton Movie Set to rank 3rd among visitor attractions in New Zealand, with 10.6% of the searches.
In September 2026, Rainbow's End gained share of searches among visitor attractions in New Zealand, from 11.3% to 12.9%.
In September 2026, Kelly Tarlton's lost share of searches among visitor attractions in New Zealand, from 10.7% to 10.1%.
How are branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using Kelly Tarlton's’ and Rainbow's End’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kelly Tarlton's
8 branded search terms
- book me kelly tarltons
- grabone kelly tarltons
- kelly tarlton
- kelly tarlton hours
- kelly tarlton tickets
- kelly tarltons bookme
- kelly tarltons penguin
- sealife kelly tarltons
Rainbow's End
12 branded search terms
- bookme rainbows end
- grab one rainbows end
- rainbow's end
- rainbows end
- rainbows end bookme
- rainbows end night
- rainbows end opening
- rainbows end special
- rainbows end tickets
- rainbows end vouchers
- rainbowsend
- rainbowsend tickets
Other head-to-heads among visitor attractions
- Sky Tower vs Rainbow's End: compare popularity
- Sky Tower vs Skyline Queenstown: compare popularity
- Sky Tower vs Kelly Tarlton's: compare popularity
- Sky Tower vs Waitomo Glowworm Caves: compare popularity
- Rainbow's End vs Skyline Queenstown: compare popularity
- Rainbow's End vs Waitomo Glowworm Caves: compare popularity
Put your own brand in this comparison
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