Brandwave

Rainbow's End vs Skyline Queenstown:Which is more popular?

In September 2026, Rainbow's End had more branded searches than Skyline Queenstown among visitor attractions in New Zealand. Rainbow's End had about 64,100 branded searches, while Skyline Queenstown had 53,100. Rainbow's End made up 12.9% of all visitor attraction searches we track, and Skyline Queenstown accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about visitor attractions, neither Rainbow's End nor Skyline Queenstown appeared in any of the five answers.

Among visitor attractions in New Zealand in September 2026

Who do people search for more?

Rainbow's End, about 21% more searches than Skyline Queenstown

Rainbow's End 64.1K searchesSkyline Queenstown 53K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Rainbow's End in 0 of 5Skyline Queenstown in 0 of 5

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Top visitor attractions in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Rainbow's End nor Skyline Queenstown showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hobbiton Movie Set1st
  2. Te Puia2nd
  3. Waitomo Glowworm Caves3rd
  4. Wai-O-Tapu4th
  5. Skyline Rotorua5th
  6. Weta Workshop5th
  7. Waitangi Treaty Grounds7th
  8. Sky Tower–
  9. Rainbow's End–
  10. Skyline Queenstown–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Te Puia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hobbiton Movie Set3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wai-O-Tapu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waitomo Glowworm Caves2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skyline Rotorua2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weta Workshop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shotover Jet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waitangi Treaty Grounds1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sky Tower0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skyline Queenstown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about visitor attractions

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Rainbow's End or Skyline Queenstown more popular in search?

This chart shows how often people search Google for Rainbow's End and Skyline Queenstown by name. Each line represents a brand's share of searches for all 16 visitor attractions we track, month by month, from searches in New Zealand.

Rainbow's End and Skyline Queenstown among visitor attractions in New Zealand, by month

Share of searches by month for Rainbow's End, Skyline Queenstown. The figures are in the table below the chart.

View monthly share of searches table
MonthSky TowerRainbow's EndSkyline QueenstownKelly Tarlton'sWaitomo Glowworm CavesHobbiton Movie SetWai-O-TapuSkyline RotoruaWeta WorkshopInternational Antarctic CentreShotover JetLarnach CastleAgrodomeTe PuiaWaitangi Treaty Grounds
Oct 202516.1%13.4%8.8%9.2%8.5%9%7%4.8%5.3%4.7%3.4%3.2%2.1%1.7%1.7%
Nov 202517%9.7%9.4%7.3%9.7%9.7%9%4.2%6%4%3.9%2.8%2.2%1.9%1.8%
Dec 202516.3%11%8.9%7.6%9.3%8.9%8.6%5.9%5.2%4.7%3.7%2.6%2.1%1.8%2.1%
Jan 202612.7%12.6%8.4%8.7%10.5%9.5%8.1%5.6%5.4%4.4%3.5%3%2%2%2%
Feb 202615.6%8.6%10.5%7.3%10.1%8.6%10.1%4.7%5.3%4.5%3.4%3.1%1.7%2.1%3%
Mar 202614.2%7.9%9.6%8.1%11.8%9.3%9.1%5.2%5.2%5%3.7%3.4%1.9%1.9%2.2%
Apr 202614.6%12.2%10%9.3%9.5%8.6%7.7%5.5%4.6%5.2%3.8%2.9%1.9%1.6%1.6%
May 202616.1%10.8%9.2%11.2%8.8%9.6%6.9%4.9%4.5%5.6%3.2%2.6%2.1%2.1%1.4%
Jun 202615.2%12.3%9.1%11.7%10.1%9.9%4.4%4.6%5.1%5.3%4%2.4%2%2%1.1%
Jul 202614.7%14.3%8.3%10.8%9.5%8.8%4.9%6.4%4.3%6%4.2%2%2.3%1.5%0.98%
Aug 202617.4%11.3%9.5%10.7%9.2%10.2%4.9%5.1%4.5%4.9%3.8%2.8%1.8%1.8%0.96%
Sep 202615.8%12.9%10.6%10.1%9.6%9.1%5.6%4.8%4.8%4.6%3.6%2.6%1.7%1.7%1.4%

How has the Rainbow's End and Skyline Queenstown comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand visitor attractions in September 2026?

2 changes

  1. In September 2026, Skyline Queenstown overtook Kelly Tarlton's and Hobbiton Movie Set to rank 3rd among visitor attractions in New Zealand, with 10.6% of the searches.

  2. In September 2026, Rainbow's End gained share of searches among visitor attractions in New Zealand, from 11.3% to 12.9%.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Rainbow's End’s and Skyline Queenstown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rainbow's End

12 branded search terms

  • bookme rainbows end
  • grab one rainbows end
  • rainbow's end
  • rainbows end
  • rainbows end bookme
  • rainbows end night
  • rainbows end opening
  • rainbows end special
  • rainbows end tickets
  • rainbows end vouchers
  • rainbowsend
  • rainbowsend tickets

Skyline Queenstown

7 branded search terms

  • bookme skyline queenstown
  • skyline gondola queenstown
  • skyline luge queenstown
  • skyline queenstown
  • skyline queenstown hours
  • skyline queenstown tickets
  • skylinequeenstown

How the Brand Demand Index is measured

Other head-to-heads among visitor attractions

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