Brandwave

Kelly Tarlton's vs Sky Tower:Which is more popular?

In September 2026, Sky Tower had more branded searches than Kelly Tarlton's among visitor attractions in New Zealand. Sky Tower had about 78,900 branded searches, while Kelly Tarlton's had 50,300. Sky Tower made up 15.8% of all visitor attraction searches we track, and Kelly Tarlton's accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about visitor attractions, neither Kelly Tarlton's nor Sky Tower appeared in any of the five answers.

Among visitor attractions in New Zealand in September 2026

Who do people search for more?

Sky Tower, about 57% more searches than Kelly Tarlton's

Sky Tower 78.9K searchesKelly Tarlton's 50.3K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Kelly Tarlton's in 0 of 5Sky Tower in 0 of 5

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Top visitor attractions in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Kelly Tarlton's nor Sky Tower showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hobbiton Movie Set1st
  2. Te Puia2nd
  3. Waitomo Glowworm Caves3rd
  4. Wai-O-Tapu4th
  5. Skyline Rotorua5th
  6. Weta Workshop5th
  7. Waitangi Treaty Grounds7th
  8. Sky Tower–
  9. Rainbow's End–
  10. +1 more
  11. Kelly Tarlton's–
  12. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Te Puia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hobbiton Movie Set3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wai-O-Tapu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waitomo Glowworm Caves2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skyline Rotorua2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weta Workshop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shotover Jet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waitangi Treaty Grounds1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sky Tower0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kelly Tarlton's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about visitor attractions

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Kelly Tarlton's or Sky Tower more popular in search?

This chart shows how often people search Google for Kelly Tarlton's and Sky Tower by name. Each line represents a brand's share of searches for all 16 visitor attractions we track, month by month, from searches in New Zealand.

Kelly Tarlton's and Sky Tower among visitor attractions in New Zealand, by month

Share of searches by month for Sky Tower, Kelly Tarlton's. The figures are in the table below the chart.

View monthly share of searches table
MonthSky TowerRainbow's EndSkyline QueenstownKelly Tarlton'sWaitomo Glowworm CavesHobbiton Movie SetWai-O-TapuSkyline RotoruaWeta WorkshopInternational Antarctic CentreShotover JetLarnach CastleAgrodomeTe PuiaWaitangi Treaty Grounds
Oct 202516.1%13.4%8.8%9.2%8.5%9%7%4.8%5.3%4.7%3.4%3.2%2.1%1.7%1.7%
Nov 202517%9.7%9.4%7.3%9.7%9.7%9%4.2%6%4%3.9%2.8%2.2%1.9%1.8%
Dec 202516.3%11%8.9%7.6%9.3%8.9%8.6%5.9%5.2%4.7%3.7%2.6%2.1%1.8%2.1%
Jan 202612.7%12.6%8.4%8.7%10.5%9.5%8.1%5.6%5.4%4.4%3.5%3%2%2%2%
Feb 202615.6%8.6%10.5%7.3%10.1%8.6%10.1%4.7%5.3%4.5%3.4%3.1%1.7%2.1%3%
Mar 202614.2%7.9%9.6%8.1%11.8%9.3%9.1%5.2%5.2%5%3.7%3.4%1.9%1.9%2.2%
Apr 202614.6%12.2%10%9.3%9.5%8.6%7.7%5.5%4.6%5.2%3.8%2.9%1.9%1.6%1.6%
May 202616.1%10.8%9.2%11.2%8.8%9.6%6.9%4.9%4.5%5.6%3.2%2.6%2.1%2.1%1.4%
Jun 202615.2%12.3%9.1%11.7%10.1%9.9%4.4%4.6%5.1%5.3%4%2.4%2%2%1.1%
Jul 202614.7%14.3%8.3%10.8%9.5%8.8%4.9%6.4%4.3%6%4.2%2%2.3%1.5%0.98%
Aug 202617.4%11.3%9.5%10.7%9.2%10.2%4.9%5.1%4.5%4.9%3.8%2.8%1.8%1.8%0.96%
Sep 202615.8%12.9%10.6%10.1%9.6%9.1%5.6%4.8%4.8%4.6%3.6%2.6%1.7%1.7%1.4%

How has the Kelly Tarlton's and Sky Tower comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand visitor attractions in September 2026?

3 changes

  1. In September 2026, Skyline Queenstown overtook Kelly Tarlton's and Hobbiton Movie Set to rank 3rd among visitor attractions in New Zealand, with 10.6% of the searches.

  2. In September 2026, Sky Tower lost share of searches among visitor attractions in New Zealand, from 17.4% to 15.8%.

  3. In September 2026, Kelly Tarlton's lost share of searches among visitor attractions in New Zealand, from 10.7% to 10.1%.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Kelly Tarlton's’ and Sky Tower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kelly Tarlton's

8 branded search terms

  • book me kelly tarltons
  • grabone kelly tarltons
  • kelly tarlton
  • kelly tarlton hours
  • kelly tarlton tickets
  • kelly tarltons bookme
  • kelly tarltons penguin
  • sealife kelly tarltons

Sky Tower

12 branded search terms

  • bookme sky tower
  • sky tower
  • sky tower address
  • sky tower bungy
  • sky tower hours
  • sky tower night
  • sky tower tickets
  • sky tower tour
  • sky tower view
  • skytower
  • skytower tickets
  • the sky tower

How the Brand Demand Index is measured

Other head-to-heads among visitor attractions

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