Brandwave

Mitai Māori Village vs Wai-O-Tapu:Which is more popular by branded search in New Zealand?

In August 2026, Wai-O-Tapu had more branded searches than Mitai Māori Village among rotorua geothermal and cultural attractions in New Zealand. Wai-O-Tapu was estimated to have 27.2K branded searches compared to Mitai Māori Village’s 5.8K, and held a 43.5% Share of Search versus Mitai Māori Village’s 9.4%.

Share of Search among rotorua geothermal and cultural attractions in New Zealand in August 2026Which is more popular in search, Mitai Māori Village or Wai-O-Tapu?
Mitai Māori Village9.4%5.8K searches
vs
Wai-O-Tapu43.5%27.2K searches
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Which is more popular in search, Mitai Māori Village or Wai-O-Tapu?

Compare the geothermal parks and Māori cultural experiences visitors book in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mitai Māori Village and Wai-O-Tapu among rotorua geothermal and cultural attractions in New Zealand, by month

Share of Search by month for Wai-O-Tapu, Mitai Māori Village. The figures are in the table below the chart.

View monthly share of search table
MonthWai-O-TapuWaimangu Volcanic ValleyHell's GateOrakei KorakoMitai Māori VillageWhakarewarewa Living Māori VillageTamaki Māori Village
Oct 202541.2%14.2%13.6%12.3%9.6%7.9%1.3%
Nov 202542.1%14.1%10.7%12.2%12.1%7.8%1.1%
Dec 202542.8%14.3%12.7%12.8%9.8%6.7%0.89%
Jan 202642.4%14%12.5%12.7%9.6%7.7%0.89%
Feb 202646%12.6%11.2%13.3%8.7%7.2%0.96%
Mar 202643.5%14.3%10.5%12.9%9.9%7.9%1.1%
Apr 202645.7%12.4%11.6%13.8%8.7%7.1%0.78%
May 202645.6%12.4%11.6%11.8%10.5%7.1%0.94%
Jun 202642%12.8%12.9%12.2%11%8.1%0.99%
Jul 202643.2%13.5%14.1%12.7%7.8%7.7%1%
Aug 202643.5%13.3%12.7%12.4%9.4%7.4%1.3%
Sep 2026———————

How has the Mitai Māori Village and Wai-O-Tapu comparison changed over the last 12 months?

How did search popularity change for New Zealand rotorua geothermal and cultural attractions in August 2026?

  1. In August 2026, Mitai Māori Village gained estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand, from 7.8% to 9.4%.

  2. Estimated monthly branded searches for Wai-O-Tapu in New Zealand fell 39.7% over 11 measured months, from 45.1K to 27.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Mitai Māori Village’s and Wai-O-Tapu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mitai Māori Village

7 branded search terms

  • mitai
  • mitai co nz
  • mitai maori
  • mitai maori village hangi
  • mitai maori village near me
  • mitai maori village tickets
  • wetini mitai

Wai-O-Tapu

24 branded search terms

  • wai o tapu
  • wai o tapu boardwalk
  • wai o tapu entrance fee
  • wai o tapu geothermal
  • wai o tapu geothermal park
  • wai o tapu geothermal wonderland
  • wai o tapu geyser
  • wai o tapu hot pools
  • wai o tapu hot springs
  • wai o tapu mud pools
  • wai o tapu reviews
  • wai o tapu rotorua
  • wai o tapu shuttle
  • wai o tapu thermal
  • wai o tapu thermal park
  • wai o tapu tickets
  • wai o tapu tour
  • wai o tapu welcome centre
  • waiotapu
  • waiotapu co nz
  • waiotapu geothermal
  • waiotapu loop road
  • waiotapu rotorua
  • waiotapu scenic reserve

How the Brand Demand Index is measured

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