Brandwave

Waimangu Volcanic Valley vs Whakarewarewa Living Māori Village:Which is more popular by branded search in New Zealand?

In August 2026, Waimangu Volcanic Valley had more branded searches than Whakarewarewa Living Māori Village among rotorua geothermal and cultural attractions in New Zealand. Waimangu Volcanic Valley was estimated to have 8.3K branded searches compared to Whakarewarewa Living Māori Village’s 4.6K, and held a 13.3% Share of Search versus Whakarewarewa Living Māori Village’s 7.4%.

Share of Search among rotorua geothermal and cultural attractions in New Zealand in August 2026Which is more popular in search, Waimangu Volcanic Valley or Whakarewarewa Living Māori Village?
Waimangu Volcanic Valley13.3%8.3K searches
vs
Whakarewarewa Living Māori Village7.4%4.6K searches
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Which is more popular in search, Waimangu Volcanic Valley or Whakarewarewa Living Māori Village?

Compare the geothermal parks and Māori cultural experiences visitors book in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Waimangu Volcanic Valley and Whakarewarewa Living Māori Village among rotorua geothermal and cultural attractions in New Zealand, by month

Share of Search by month for Waimangu Volcanic Valley, Whakarewarewa Living Māori Village. The figures are in the table below the chart.

View monthly share of search table
MonthWai-O-TapuWaimangu Volcanic ValleyHell's GateOrakei KorakoMitai Māori VillageWhakarewarewa Living Māori VillageTamaki Māori Village
Oct 202541.2%14.2%13.6%12.3%9.6%7.9%1.3%
Nov 202542.1%14.1%10.7%12.2%12.1%7.8%1.1%
Dec 202542.8%14.3%12.7%12.8%9.8%6.7%0.89%
Jan 202642.4%14%12.5%12.7%9.6%7.7%0.89%
Feb 202646%12.6%11.2%13.3%8.7%7.2%0.96%
Mar 202643.5%14.3%10.5%12.9%9.9%7.9%1.1%
Apr 202645.7%12.4%11.6%13.8%8.7%7.1%0.78%
May 202645.6%12.4%11.6%11.8%10.5%7.1%0.94%
Jun 202642%12.8%12.9%12.2%11%8.1%0.99%
Jul 202643.2%13.5%14.1%12.7%7.8%7.7%1%
Aug 202643.5%13.3%12.7%12.4%9.4%7.4%1.3%
Sep 2026———————

How has the Waimangu Volcanic Valley and Whakarewarewa Living Māori Village comparison changed over the last 12 months?

How did search popularity change for New Zealand rotorua geothermal and cultural attractions in August 2026?

  1. In August 2026, Waimangu Volcanic Valley rose from 3rd to 2nd among rotorua geothermal and cultural attractions in New Zealand.

  2. Estimated monthly branded searches for Whakarewarewa Living Māori Village in New Zealand fell 46% over 11 measured months, from 8.6K to 4.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Waimangu Volcanic Valley’s and Whakarewarewa Living Māori Village’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Waimangu Volcanic Valley

4 branded search terms

  • waimangu co nz
  • waimangu volcanic valley
  • waimangu volcanic valley rotorua
  • waimanguvolcanicvalley

Whakarewarewa Living Māori Village

5 branded search terms

  • whakarewarewa com
  • whakarewarewa living maori village
  • whakarewarewa village
  • whakarewarewa village guided tour
  • whakarewarewa village tour

How the Brand Demand Index is measured

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