Wai-O-Tapu vs Whakarewarewa Living Māori Village:Which is more popular by branded search in New Zealand?
In August 2026, Wai-O-Tapu had more branded searches than Whakarewarewa Living Māori Village among rotorua geothermal and cultural attractions in New Zealand. Wai-O-Tapu was estimated to have 27.2K branded searches compared to Whakarewarewa Living Māori Village’s 4.6K, and held a 43.5% Share of Search versus Whakarewarewa Living Māori Village’s 7.4%.
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Which is more popular in search, Wai-O-Tapu or Whakarewarewa Living Māori Village?
Compare the geothermal parks and Māori cultural experiences visitors book in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wai-O-Tapu, Whakarewarewa Living Māori Village. The figures are in the table below the chart.
View monthly share of search table
| Month | Wai-O-Tapu | Waimangu Volcanic Valley | Hell's Gate | Orakei Korako | Mitai Māori Village | Whakarewarewa Living Māori Village | Tamaki Māori Village |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 14.2% | 13.6% | 12.3% | 9.6% | 7.9% | 1.3% |
| Nov 2025 | 42.1% | 14.1% | 10.7% | 12.2% | 12.1% | 7.8% | 1.1% |
| Dec 2025 | 42.8% | 14.3% | 12.7% | 12.8% | 9.8% | 6.7% | 0.89% |
| Jan 2026 | 42.4% | 14% | 12.5% | 12.7% | 9.6% | 7.7% | 0.89% |
| Feb 2026 | 46% | 12.6% | 11.2% | 13.3% | 8.7% | 7.2% | 0.96% |
| Mar 2026 | 43.5% | 14.3% | 10.5% | 12.9% | 9.9% | 7.9% | 1.1% |
| Apr 2026 | 45.7% | 12.4% | 11.6% | 13.8% | 8.7% | 7.1% | 0.78% |
| May 2026 | 45.6% | 12.4% | 11.6% | 11.8% | 10.5% | 7.1% | 0.94% |
| Jun 2026 | 42% | 12.8% | 12.9% | 12.2% | 11% | 8.1% | 0.99% |
| Jul 2026 | 43.2% | 13.5% | 14.1% | 12.7% | 7.8% | 7.7% | 1% |
| Aug 2026 | 43.5% | 13.3% | 12.7% | 12.4% | 9.4% | 7.4% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Wai-O-Tapu and Whakarewarewa Living Māori Village comparison changed over the last 12 months?
3 findings
- Wai-O-Tapu was ahead of Whakarewarewa Living Māori Village in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Wai-O-Tapu’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand moved from 41.2% to 43.5%, and its estimated monthly branded searches moved from 45.1K to 27.2K.
- Across the 11 months ending August 2026, Whakarewarewa Living Māori Village’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand moved from 7.9% to 7.4%, and its estimated monthly branded searches moved from 8.6K to 4.6K.
How did search popularity change for New Zealand rotorua geothermal and cultural attractions in August 2026?
2 changes
Estimated monthly branded searches for Whakarewarewa Living Māori Village in New Zealand fell 46% over 11 measured months, from 8.6K to 4.6K in August 2026.
Estimated monthly branded searches for Wai-O-Tapu in New Zealand fell 39.7% over 11 measured months, from 45.1K to 27.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Wai-O-Tapu’s and Whakarewarewa Living Māori Village’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Wai-O-Tapu
24 branded search terms
- wai o tapu
- wai o tapu boardwalk
- wai o tapu entrance fee
- wai o tapu geothermal
- wai o tapu geothermal park
- wai o tapu geothermal wonderland
- wai o tapu geyser
- wai o tapu hot pools
- wai o tapu hot springs
- wai o tapu mud pools
- wai o tapu reviews
- wai o tapu rotorua
- wai o tapu shuttle
- wai o tapu thermal
- wai o tapu thermal park
- wai o tapu tickets
- wai o tapu tour
- wai o tapu welcome centre
- waiotapu
- waiotapu co nz
- waiotapu geothermal
- waiotapu loop road
- waiotapu rotorua
- waiotapu scenic reserve
Whakarewarewa Living Māori Village
5 branded search terms
- whakarewarewa com
- whakarewarewa living maori village
- whakarewarewa village
- whakarewarewa village guided tour
- whakarewarewa village tour
Put your own brand in this comparison
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