Hell's Gate vs Whakarewarewa Living Māori Village:Which is more popular by branded search in New Zealand?
In August 2026, Hell's Gate had more branded searches than Whakarewarewa Living Māori Village among rotorua geothermal and cultural attractions in New Zealand. Hell's Gate was estimated to have 8K branded searches compared to Whakarewarewa Living Māori Village’s 4.6K, and held a 12.7% Share of Search versus Whakarewarewa Living Māori Village’s 7.4%.
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Which is more popular in search, Hell's Gate or Whakarewarewa Living Māori Village?
Compare the geothermal parks and Māori cultural experiences visitors book in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hell's Gate, Whakarewarewa Living Māori Village. The figures are in the table below the chart.
View monthly share of search table
| Month | Wai-O-Tapu | Waimangu Volcanic Valley | Hell's Gate | Orakei Korako | Mitai Māori Village | Whakarewarewa Living Māori Village | Tamaki Māori Village |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 14.2% | 13.6% | 12.3% | 9.6% | 7.9% | 1.3% |
| Nov 2025 | 42.1% | 14.1% | 10.7% | 12.2% | 12.1% | 7.8% | 1.1% |
| Dec 2025 | 42.8% | 14.3% | 12.7% | 12.8% | 9.8% | 6.7% | 0.89% |
| Jan 2026 | 42.4% | 14% | 12.5% | 12.7% | 9.6% | 7.7% | 0.89% |
| Feb 2026 | 46% | 12.6% | 11.2% | 13.3% | 8.7% | 7.2% | 0.96% |
| Mar 2026 | 43.5% | 14.3% | 10.5% | 12.9% | 9.9% | 7.9% | 1.1% |
| Apr 2026 | 45.7% | 12.4% | 11.6% | 13.8% | 8.7% | 7.1% | 0.78% |
| May 2026 | 45.6% | 12.4% | 11.6% | 11.8% | 10.5% | 7.1% | 0.94% |
| Jun 2026 | 42% | 12.8% | 12.9% | 12.2% | 11% | 8.1% | 0.99% |
| Jul 2026 | 43.2% | 13.5% | 14.1% | 12.7% | 7.8% | 7.7% | 1% |
| Aug 2026 | 43.5% | 13.3% | 12.7% | 12.4% | 9.4% | 7.4% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Hell's Gate and Whakarewarewa Living Māori Village comparison changed over the last 12 months?
3 findings
- Hell's Gate was ahead of Whakarewarewa Living Māori Village in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hell's Gate’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand moved from 13.6% to 12.7%, and its estimated monthly branded searches moved from 14.9K to 8K.
- Across the 11 months ending August 2026, Whakarewarewa Living Māori Village’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand moved from 7.9% to 7.4%, and its estimated monthly branded searches moved from 8.6K to 4.6K.
How did search popularity change for New Zealand rotorua geothermal and cultural attractions in August 2026?
2 changes
In August 2026, Hell's Gate lost estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand, from 14.1% to 12.7%.
Estimated monthly branded searches for Whakarewarewa Living Māori Village in New Zealand fell 46% over 11 measured months, from 8.6K to 4.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hell's Gate’s and Whakarewarewa Living Māori Village’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hell's Gate
12 branded search terms
- hells gate geothermal
- hells gate geothermal park & mud spa
- hells gate geothermal reserve
- hells gate geothermal reserve & mud spa
- hells gate geothermal reserve and mud spa
- hells gate geothermal walk
- hells gate mud bath
- hells gate mud bath and spa
- hells gate rotorua deals
- hells gate rotorua prices
- hells gate rotorua reviews
- rotorua hells gate
Whakarewarewa Living Māori Village
5 branded search terms
- whakarewarewa com
- whakarewarewa living maori village
- whakarewarewa village
- whakarewarewa village guided tour
- whakarewarewa village tour
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