Brandwave

Hell's Gate vs Te Puia:Which is more popular?

In September 2026, Te Puia had more branded searches than Hell's Gate among Rotorua geothermal and cultural attractions in New Zealand. Te Puia had about 8,380 branded searches, while Hell's Gate had 3,460. Te Puia made up 12.8% of all Rotorua geothermal and cultural attraction searches we track, and Hell's Gate accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about Rotorua geothermal and cultural attractions, Te Puia appeared in all five answers and Hell's Gate in one. Te Puia was mentioned before Hell's Gate in every answer.

Among Rotorua geothermal and cultural attractions in New Zealand in September 2026

Who do people search for more?

Te Puia, about 2 searches for every 1 for Hell's Gate

Te Puia 8.4K searchesHell's Gate 3.5K searches

Who does AI mention more?

Te Puia, mentioned in every answer we collected

Te Puia in 5 of 5Hell's Gate in 1 of 5

Who does AI recommend more?

Te Puia, named ahead of Hell's Gate in every answer

Te Puia first in 3Hell's Gate never first

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Top Rotorua geothermal and cultural attractions in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Te Puia appeared in all five answers. Hell's Gate was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Te Puia was listed before Hell's Gate in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Te Puia1st
  2. Wai-O-Tapu2nd
  3. Whakarewarewa Living Māori Village3rd
  4. Waimangu Volcanic Valley4th
  5. Hell's Gate5th
  6. Mitai Māori Village–
  7. Orakei Korako–
  8. Tamaki Māori Village–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wai-O-Tapu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Te Puia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whakarewarewa Living Māori Village4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waimangu Volcanic Valley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mitai Māori Village1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hell's Gate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orakei Korako0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tamaki Māori Village0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Rotorua geothermal and cultural attractions

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Hell's Gate or Te Puia more popular in search?

This chart shows how often people search Google for Hell's Gate and Te Puia by name. Each line represents a brand's share of searches for all eight Rotorua geothermal and cultural attractions we track, month by month, from searches in New Zealand.

Hell's Gate and Te Puia among Rotorua geothermal and cultural attractions in New Zealand, by month

Share of searches by month for Te Puia, Hell's Gate. The figures are in the table below the chart.

View monthly share of searches table
MonthWai-O-TapuWaimangu Volcanic ValleyTe PuiaMitai Māori VillageWhakarewarewa Living Māori VillageHell's GateOrakei KorakoTamaki Māori Village
Oct 202544%16.2%10.7%10.9%9%4.5%3.2%1.4%
Nov 202544.9%16.2%9.1%13.8%8.9%3.1%2.7%1.2%
Dec 202546.7%16.7%9.4%11.5%7.9%3.4%3.4%1%
Jan 202644.9%16%11%11%8.8%3.9%3.3%1%
Feb 202649.6%14.6%10.1%10.1%8.4%2.9%3%1.1%
Mar 202645.9%16.5%9.3%11.4%9.1%3.2%3.4%1.2%
Apr 202649.2%14.4%10%10.1%8.2%3.4%3.7%0.89%
May 202646%13.5%13.8%11.4%7.7%3.2%3.4%1%
Jun 202638.9%13.8%17.3%11.9%8.7%4.8%3.5%1.1%
Jul 202643.2%15.6%12.9%9%8.9%5.5%3.8%1.2%
Aug 202641.4%14.9%15%10.5%8.3%5%3.5%1.4%
Sep 202642.9%15.3%12.8%10.8%8.8%5.3%3%1.1%

How has the Hell's Gate and Te Puia comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua geothermal and cultural attractions in September 2026?

2 changes

  1. In September 2026, Te Puia lost share of searches among Rotorua geothermal and cultural attractions in New Zealand, from 15% to 12.8%.

  2. Estimated monthly branded searches for Hell's Gate in New Zealand fell 19.9% over 12 measured months, from 4.3K to 3.5K in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Hell's Gate’s and Te Puia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hell's Gate

6 branded search terms

  • hell s gate
  • hells gate geothermal
  • hells gate geothermal reserve
  • hells gate geothermal walk
  • hells gate mud bath
  • rotorua hells gate

Te Puia

7 branded search terms

  • te puia
  • te puia address
  • te puia entrance
  • te puia geothermal
  • te puia geyser
  • te puia kiwi
  • tepuia

How the Brand Demand Index is measured

Other head-to-heads among Rotorua geothermal and cultural attractions

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