How popular isTe Puia in search?
In August 2026, there were an estimated 10.4K branded searches for Te Puia in New Zealand which is down 30.4% over the last 11 months. Te Puia holds 2.2% estimated Share of Search among New Zealand visitor attractions and is ranked 12th of 15 competitors for search popularity.
Sky Tower17.9%
Rainbow's End12.4%
Kelly Tarlton's11.1%
Hobbiton Movie Set10.4%
Skyline Queenstown10.3%
Waitomo Glowworm Caves9.3%- Skyline Rotorua5.4%
- +3 more
Larnach Castle2.9%
Te Puia2.2%
Agrodome1.8%- +2 more
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Which visitor attractions compete with Te Puia?
Share of Search by month for Sky Tower, Rainbow's End, Kelly Tarlton's, Hobbiton Movie Set, Skyline Queenstown, Waitomo Glowworm Caves, Skyline Rotorua, Weta Workshop, International Antarctic Centre, Shotover Jet, Larnach Castle, Te Puia. The figures are in the table below the chart.
View monthly share of search table
| Month | Sky Tower | Rainbow's End | Kelly Tarlton's | Hobbiton Movie Set | Skyline Queenstown | Waitomo Glowworm Caves | Skyline Rotorua | Weta Workshop | International Antarctic Centre | Shotover Jet | Larnach Castle | Te Puia | Agrodome | All Blacks Experience | Waitangi Treaty Grounds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.9% | 14.9% | 9.7% | 9.4% | 9.4% | 9% | 5.2% | 6.3% | 4.8% | 3.6% | 3.3% | 2.5% | 2.1% | 1.1% | 1.8% |
| Nov 2025 | 18.2% | 11.2% | 7.8% | 10.4% | 10.3% | 10.4% | 4.6% | 7.2% | 4.3% | 4.2% | 2.9% | 2.8% | 2.3% | 1.5% | 1.9% |
| Dec 2025 | 17.3% | 12.4% | 8.1% | 9.4% | 9.9% | 9.9% | 6.6% | 6.3% | 4.9% | 3.9% | 2.7% | 2.8% | 2.2% | 1.4% | 2.2% |
| Jan 2026 | 13.5% | 14.3% | 9.3% | 10% | 9.2% | 11.1% | 6.2% | 6.5% | 4.6% | 3.7% | 3.1% | 3% | 2% | 1.3% | 2.1% |
| Feb 2026 | 16.9% | 9.8% | 7.9% | 9.3% | 11.5% | 11.1% | 5.3% | 6.6% | 4.8% | 3.7% | 3.3% | 3.3% | 1.8% | 1.4% | 3.3% |
| Mar 2026 | 15.1% | 9.1% | 8.6% | 9.8% | 10.6% | 13.1% | 5.7% | 6.4% | 5.2% | 4% | 3.6% | 3% | 1.9% | 1.5% | 2.4% |
| Apr 2026 | 15.4% | 13.6% | 9.8% | 9% | 10.8% | 10.1% | 6.1% | 5.6% | 5.4% | 4.1% | 3% | 2.5% | 2% | 1% | 1.7% |
| May 2026 | 17% | 12.1% | 11.7% | 10% | 9.8% | 9.2% | 5.3% | 5.6% | 5.8% | 3.4% | 2.7% | 2.8% | 2.1% | 0.93% | 1.5% |
| Jun 2026 | 15.6% | 13.3% | 11.9% | 10% | 9.6% | 10.2% | 4.8% | 6% | 5.3% | 4.1% | 2.5% | 2.5% | 2% | 1% | 1.1% |
| Jul 2026 | 15.1% | 15.6% | 11.1% | 8.9% | 8.9% | 9.6% | 6.7% | 5.1% | 6% | 4.2% | 2% | 2.3% | 2.2% | 1.2% | 1% |
| Aug 2026 | 17.9% | 12.4% | 11.1% | 10.4% | 10.3% | 9.3% | 5.4% | 5.3% | 4.9% | 3.9% | 2.9% | 2.2% | 1.8% | 1.2% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 17.9% | 84.9K | -2.8% | +2.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 12.4% | 59K | -34.8% | -3.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 11.1% | 52.5K | -18.5% | -0.1 points | |
| 4, moved from 6th to 4th | 10.4% | 49.3K | -3.7% | +1.5 pointsmoved from 6th to 4th | |
| 5, held 5th | 10.3% | 49.1K | -4.8% | +1.4 points | |
| 6, moved from 4th to 6th | 9.3% | 44.4K | -19.8% | -0.2 pointsmoved from 4th to 6th | |
| 7, held 7th | 5.4% | 25.8K | -33.9% | -1.3 points | |
| 8, moved from 9th to 8th | 5.3% | 25.2K | -14.5% | +0.2 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 4.9% | 23.4K | -33.1% | -1.1 pointsmoved from 8th to 9th | |
| 10, held 10th | 3.9% | 18.6K | -23.9% | -0.3 points | |
| 11, moved from 13th to 11th | 2.9% | 13.8K | +18% | +0.9 pointsmoved from 13th to 11th | |
| 12, moved from 11th to 12th | 2.2% | 10.4K | -23.1% | -0.1 pointsmoved from 11th to 12th | |
| 13, moved from 12th to 13th | 1.8% | 8.5K | -33.9% | -0.4 pointsmoved from 12th to 13th | |
| 14, held 14th | 1.2% | 5.5K | -18.5% | 0 points | |
| 15, held 15th | 0.99% | 4.7K | -19.2% | 0 points |
17.9%
moved from 2nd to 1st · 84.9K estimated branded searches · -2.8% vs prior month · +2.8 points
12.4%
moved from 1st to 2nd · 59K estimated branded searches · -34.8% vs prior month · -3.2 points
11.1%
held 3rd · 52.5K estimated branded searches · -18.5% vs prior month · -0.1 points
10.4%
moved from 6th to 4th · 49.3K estimated branded searches · -3.7% vs prior month · +1.5 points
10.3%
held 5th · 49.1K estimated branded searches · -4.8% vs prior month · +1.4 points
9.3%
moved from 4th to 6th · 44.4K estimated branded searches · -19.8% vs prior month · -0.2 points
5.4%
held 7th · 25.8K estimated branded searches · -33.9% vs prior month · -1.3 points
5.3%
moved from 9th to 8th · 25.2K estimated branded searches · -14.5% vs prior month · +0.2 points
moved from 8th to 9th · 23.4K estimated branded searches · -33.1% vs prior month · -1.1 points
10.
Shotover Jet3.9%
held 10th · 18.6K estimated branded searches · -23.9% vs prior month · -0.3 points
2.9%
moved from 13th to 11th · 13.8K estimated branded searches · +18% vs prior month · +0.9 points
12.
Te Puia2.2%
moved from 11th to 12th · 10.4K estimated branded searches · -23.1% vs prior month · -0.1 points
13.
Agrodome1.8%
moved from 12th to 13th · 8.5K estimated branded searches · -33.9% vs prior month · -0.4 points
1.2%
held 14th · 5.5K estimated branded searches · -18.5% vs prior month · 0 points
0.99%
held 15th · 4.7K estimated branded searches · -19.2% vs prior month · 0 points
Compare search popularity between Te Puia and its closest rivals
Te Puia vs International Antarctic Centre: compare search popularity- Te Puia vs Shotover Jet: compare search popularity
- Te Puia vs Agrodome: compare search popularity
- Te Puia vs All Blacks Experience: compare search popularity
- Compare Te Puia with any brand
How has branded search demand for Te Puia changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Te Puia in New Zealand fell from 14.9K to 10.4K.
- Across the 11 months ending August 2026, Te Puia’s estimated Share of Search among visitor attractions in New Zealand peaked at 3.3% in February 2026 and was lowest at 2.2% in August 2026.
How did search popularity change for New Zealand visitor attractions in August 2026?
6 changes
In August 2026, Sky Tower overtook Rainbow's End to take the highest estimated Share of Search among visitor attractions in New Zealand, at 17.9%.
In August 2026, Larnach Castle overtook Agrodome to rank 11th among visitor attractions in New Zealand, at 2.9%.
In August 2026, Hobbiton Movie Set overtook Waitomo Glowworm Caves to rank 4th among visitor attractions in New Zealand, at 10.4%.
In August 2026, Skyline Queenstown gained estimated Share of Search among visitor attractions in New Zealand, from 8.9% to 10.3%.
In August 2026, Rainbow's End lost estimated Share of Search among visitor attractions in New Zealand, from 15.6% to 12.4%.
In August 2026, Skyline Rotorua lost estimated Share of Search among visitor attractions in New Zealand, from 6.7% to 5.4%.
How is Te Puia measured?
Brandwave collects information about searches that people make online using Te Puia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
26 branded search terms
- geothermal valley te puia
- te puia
- te puia address
- te puia entrance
- te puia entry fee
- te puia free entry
- te puia geothermal
- te puia geothermal park
- te puia geothermal valley
- te puia geothermal wonderland
- te puia geyser
- te puia hangi
- te puia kiwi
- te puia near me
- te puia new zealand
- te puia nz
- te puia opening hours
- te puia prices
- te puia reviews
- te puia thermal park
- te puia thermal reserve
- te puia tickets
- te puia tour
- tepuia
- tepuia com
- tepuia nz
Do you work for Te Puia? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Te Puia your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.