Rainbow's End vs Te Puia:Which is more popular by branded search in New Zealand?
In August 2026, Rainbow's End had more branded searches than Te Puia among visitor attractions in New Zealand. Rainbow's End was estimated to have 59K branded searches compared to Te Puia’s 10.4K, and held a 12.4% Share of Search versus Te Puia’s 2.2%.
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Which is more popular in search, Rainbow's End or Te Puia?
Compare the commercial visitor attractions New Zealanders and tourists book for a day out. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rainbow's End, Te Puia. The figures are in the table below the chart.
View monthly share of search table
| Month | Sky Tower | Rainbow's End | Kelly Tarlton's | Hobbiton Movie Set | Skyline Queenstown | Waitomo Glowworm Caves | Skyline Rotorua | Weta Workshop | International Antarctic Centre | Shotover Jet | Larnach Castle | Te Puia | Agrodome | All Blacks Experience | Waitangi Treaty Grounds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.9% | 14.9% | 9.7% | 9.4% | 9.4% | 9% | 5.2% | 6.3% | 4.8% | 3.6% | 3.3% | 2.5% | 2.1% | 1.1% | 1.8% |
| Nov 2025 | 18.2% | 11.2% | 7.8% | 10.4% | 10.3% | 10.4% | 4.6% | 7.2% | 4.3% | 4.2% | 2.9% | 2.8% | 2.3% | 1.5% | 1.9% |
| Dec 2025 | 17.3% | 12.4% | 8.1% | 9.4% | 9.9% | 9.9% | 6.6% | 6.3% | 4.9% | 3.9% | 2.7% | 2.8% | 2.2% | 1.4% | 2.2% |
| Jan 2026 | 13.5% | 14.3% | 9.3% | 10% | 9.2% | 11.1% | 6.2% | 6.5% | 4.6% | 3.7% | 3.1% | 3% | 2% | 1.3% | 2.1% |
| Feb 2026 | 16.9% | 9.8% | 7.9% | 9.3% | 11.5% | 11.1% | 5.3% | 6.6% | 4.8% | 3.7% | 3.3% | 3.3% | 1.8% | 1.4% | 3.3% |
| Mar 2026 | 15.1% | 9.1% | 8.6% | 9.8% | 10.6% | 13.1% | 5.7% | 6.4% | 5.2% | 4% | 3.6% | 3% | 1.9% | 1.5% | 2.4% |
| Apr 2026 | 15.4% | 13.6% | 9.8% | 9% | 10.8% | 10.1% | 6.1% | 5.6% | 5.4% | 4.1% | 3% | 2.5% | 2% | 1% | 1.7% |
| May 2026 | 17% | 12.1% | 11.7% | 10% | 9.8% | 9.2% | 5.3% | 5.6% | 5.8% | 3.4% | 2.7% | 2.8% | 2.1% | 0.93% | 1.5% |
| Jun 2026 | 15.6% | 13.3% | 11.9% | 10% | 9.6% | 10.2% | 4.8% | 6% | 5.3% | 4.1% | 2.5% | 2.5% | 2% | 1% | 1.1% |
| Jul 2026 | 15.1% | 15.6% | 11.1% | 8.9% | 8.9% | 9.6% | 6.7% | 5.1% | 6% | 4.2% | 2% | 2.3% | 2.2% | 1.2% | 1% |
| Aug 2026 | 17.9% | 12.4% | 11.1% | 10.4% | 10.3% | 9.3% | 5.4% | 5.3% | 4.9% | 3.9% | 2.9% | 2.2% | 1.8% | 1.2% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Rainbow's End and Te Puia comparison changed over the last 12 months?
3 findings
- Rainbow's End was ahead of Te Puia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rainbow's End’s estimated Share of Search among visitor attractions in New Zealand moved from 14.9% to 12.4%, and its estimated monthly branded searches moved from 88.3K to 59K.
- Across the 11 months ending August 2026, Te Puia’s estimated Share of Search among visitor attractions in New Zealand moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 14.9K to 10.4K.
How did search popularity change for New Zealand visitor attractions in August 2026?
4 changes
In August 2026, Sky Tower overtook Rainbow's End to take the highest estimated Share of Search among visitor attractions in New Zealand, at 17.9%.
In August 2026, Larnach Castle overtook Te Puia to rank 11th among visitor attractions in New Zealand, at 2.9%.
In August 2026, Rainbow's End lost estimated Share of Search among visitor attractions in New Zealand, from 15.6% to 12.4%.
Te Puia’s estimated Share of Search among visitor attractions in New Zealand has lost ground for 3 months in a row, from 2.8% to 2.2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Rainbow's End’s and Te Puia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rainbow's End
25 branded search terms
- bookme rainbows end
- grab one rainbows end
- rainbow's end
- rainbows end
- rainbows end aa discount
- rainbows end bookme
- rainbows end deals
- rainbows end deals grab one
- rainbows end discount
- rainbows end kidz kingdom prices
- rainbows end near me
- rainbows end night
- rainbows end nz
- rainbows end opening
- rainbows end prices
- rainbows end reviews
- rainbows end special
- rainbows end ticket prices
- rainbows end tickets
- rainbows end vouchers
- rainbowsend
- rainbowsend co nz
- rainbowsend nz
- rainbowsend price
- rainbowsend tickets
Te Puia
26 branded search terms
- geothermal valley te puia
- te puia
- te puia address
- te puia entrance
- te puia entry fee
- te puia free entry
- te puia geothermal
- te puia geothermal park
- te puia geothermal valley
- te puia geothermal wonderland
- te puia geyser
- te puia hangi
- te puia kiwi
- te puia near me
- te puia new zealand
- te puia nz
- te puia opening hours
- te puia prices
- te puia reviews
- te puia thermal park
- te puia thermal reserve
- te puia tickets
- te puia tour
- tepuia
- tepuia com
- tepuia nz
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