Tamaki Māori Village vs Te Puia:Which is more popular?
In September 2026, Te Puia had more branded searches than Tamaki Māori Village among Rotorua geothermal and cultural attractions in New Zealand. Te Puia had about 8,380 branded searches, while Tamaki Māori Village had 750. Te Puia made up 12.8% of all Rotorua geothermal and cultural attraction searches we track, and Tamaki Māori Village accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about Rotorua geothermal and cultural attractions, Te Puia appeared in all five answers and Tamaki Māori Village in none.
Who do people search for more?
Te Puia, about 11 searches for every 1 for Tamaki Māori Village
Who does AI mention more?
Te Puia, mentioned in every answer we collected
Who does AI recommend more?
Te Puia, the only one of the two named
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Top Rotorua geothermal and cultural attractions in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Te Puia appeared in all five answers. Tamaki Māori Village did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wai-O-Tapu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Te Puia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Whakarewarewa Living Māori Village4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Waimangu Volcanic Valley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mitai Māori Village1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hell's Gate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Orakei Korako0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tamaki Māori Village0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Rotorua geothermal and cultural attractions
5 answers
Asked ChatGPT
“Which geothermal and cultural attraction should I book in Rotorua, New Zealand?”
Asked ChatGPT
“What are the best geothermal and cultural attractions in Rotorua, New Zealand?”
Asked ChatGPT
“What's the best geothermal and cultural attraction in Rotorua, New Zealand for a day out?”
Searched Google, AI Overview
“rotorua attractions”
Searched Google, AI Overview
“rotorua activities”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Tamaki Māori Village or Te Puia more popular in search?
This chart shows how often people search Google for Tamaki Māori Village and Te Puia by name. Each line represents a brand's share of searches for all eight Rotorua geothermal and cultural attractions we track, month by month, from searches in New Zealand.
Share of searches by month for Te Puia, Tamaki Māori Village. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wai-O-Tapu | Waimangu Volcanic Valley | Te Puia | Mitai Māori Village | Whakarewarewa Living Māori Village | Hell's Gate | Orakei Korako | Tamaki Māori Village |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 16.2% | 10.7% | 10.9% | 9% | 4.5% | 3.2% | 1.4% |
| Nov 2025 | 44.9% | 16.2% | 9.1% | 13.8% | 8.9% | 3.1% | 2.7% | 1.2% |
| Dec 2025 | 46.7% | 16.7% | 9.4% | 11.5% | 7.9% | 3.4% | 3.4% | 1% |
| Jan 2026 | 44.9% | 16% | 11% | 11% | 8.8% | 3.9% | 3.3% | 1% |
| Feb 2026 | 49.6% | 14.6% | 10.1% | 10.1% | 8.4% | 2.9% | 3% | 1.1% |
| Mar 2026 | 45.9% | 16.5% | 9.3% | 11.4% | 9.1% | 3.2% | 3.4% | 1.2% |
| Apr 2026 | 49.2% | 14.4% | 10% | 10.1% | 8.2% | 3.4% | 3.7% | 0.89% |
| May 2026 | 46% | 13.5% | 13.8% | 11.4% | 7.7% | 3.2% | 3.4% | 1% |
| Jun 2026 | 38.9% | 13.8% | 17.3% | 11.9% | 8.7% | 4.8% | 3.5% | 1.1% |
| Jul 2026 | 43.2% | 15.6% | 12.9% | 9% | 8.9% | 5.5% | 3.8% | 1.2% |
| Aug 2026 | 41.4% | 14.9% | 15% | 10.5% | 8.3% | 5% | 3.5% | 1.4% |
| Sep 2026 | 42.9% | 15.3% | 12.8% | 10.8% | 8.8% | 5.3% | 3% | 1.1% |
How has the Tamaki Māori Village and Te Puia comparison changed over the last 12 months?
3 findings
- Te Puia was ahead of Tamaki Māori Village in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tamaki Māori Village’s share of searches among Rotorua geothermal and cultural attractions in New Zealand moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 1.4K to 750.
- Across the 12 months ending September 2026, Te Puia’s share of searches among Rotorua geothermal and cultural attractions in New Zealand moved from 10.7% to 12.8%, and its estimated monthly branded searches moved from 10.3K to 8.4K.
How did search popularity change for New Zealand Rotorua geothermal and cultural attractions in September 2026?
2 changes
In September 2026, Te Puia lost share of searches among Rotorua geothermal and cultural attractions in New Zealand, from 15% to 12.8%.
Estimated monthly branded searches for Tamaki Māori Village in New Zealand fell 44.9% over 12 measured months, from 1.4K to 750 in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Tamaki Māori Village’s and Te Puia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tamaki Māori Village
3 branded search terms
- tamaki maori village hangi
- tamaki village
- tamaki village tour
Te Puia
7 branded search terms
- te puia
- te puia address
- te puia entrance
- te puia geothermal
- te puia geyser
- te puia kiwi
- tepuia
Other head-to-heads among Rotorua geothermal and cultural attractions
- Wai-O-Tapu vs Waimangu Volcanic Valley: compare popularity
- Wai-O-Tapu vs Te Puia: compare popularity
- Wai-O-Tapu vs Mitai Māori Village: compare popularity
- Wai-O-Tapu vs Whakarewarewa Living Māori Village: compare popularity
- Waimangu Volcanic Valley vs Te Puia: compare popularity
- Waimangu Volcanic Valley vs Mitai Māori Village: compare popularity
Put your own brand in this comparison
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