Bahco vs Milwaukee:Which is more popular?
In September 2026, Bahco had more branded searches than Milwaukee among ratchet spanners brands in New Zealand. Bahco had about 390 branded searches, while Milwaukee had 50. Bahco made up 12.5% of all ratchet spanners brand searches we track, and Milwaukee accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about ratchet spanners brands, Bahco appeared in three of the four answers and Milwaukee in one. Bahco was mentioned before Milwaukee in every answer that named either.
Who do people search for more?
Bahco, about 8 searches for every 1 for Milwaukee
Who does AI mention more?
Bahco, mentioned in 3 of 4 answers, Milwaukee in 1
Who does AI recommend more?
Bahco, named ahead of Milwaukee in 3 of 3 answers
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Top ratchet spanners brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bahco was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Milwaukee was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Bahco was listed before Milwaukee in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Kincrome1st
GearWrench2nd- ToolPRO3rd
- Bahco4th
Milwaukee5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kincrome4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ToolPRO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- GearWrench4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bahco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Milwaukee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ratchet spanners brands
4 answers
Asked ChatGPT
“Which ratchet spanner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ratchet spanner brands in New Zealand?”
Asked ChatGPT
“What's the best ratchet spanner brand in New Zealand for home repairs?”
Searched Google, AI Overview
“mechanic tool set”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“spanner set nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bahco or Milwaukee more popular in search?
This chart shows how often people search Google for Bahco and Milwaukee by name. Each line represents a brand's share of searches for all five ratchet spanners brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bahco, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kincrome | ToolPRO | Bahco | GearWrench | Milwaukee |
|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 30% | 8.9% | 13.3% | 1% |
| Nov 2025 | 46.2% | 31.5% | 11.5% | 9.3% | 1.4% |
| Dec 2025 | 43.3% | 32.6% | 12.7% | 10.4% | 0.98% |
| Jan 2026 | 41.9% | 33.2% | 12.1% | 12.1% | 0.75% |
| Feb 2026 | 40.3% | 30.9% | 13.7% | 13.7% | 1.3% |
| Mar 2026 | 40.3% | 34.1% | 12.4% | 12.4% | 0.78% |
| Apr 2026 | 41.7% | 34.6% | 12.6% | 10.2% | 0.79% |
| May 2026 | 41.2% | 32.5% | 12.7% | 12.7% | 0.97% |
| Jun 2026 | 42.4% | 31.8% | 12.4% | 12.4% | 0.96% |
| Jul 2026 | 45.7% | 29.3% | 13% | 10.7% | 1.3% |
| Aug 2026 | 42.6% | 31.3% | 12.2% | 12.2% | 1.6% |
| Sep 2026 | 45% | 28.3% | 12.5% | 12.5% | 1.6% |
How has the Bahco and Milwaukee comparison changed over the last 12 months?
3 findings
- Bahco was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bahco’s share of searches among ratchet spanners brands in New Zealand moved from 8.9% to 12.5%, and its estimated monthly branded searches moved from 260 to 390.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among ratchet spanners brands in New Zealand moved from 1% to 1.6%, and its estimated monthly branded searches moved from 30 to 50.
How did search popularity change for New Zealand ratchet spanners brands in September 2026?
2 changes
Milwaukee’s share of searches among ratchet spanners brands in New Zealand has gained ground for 3 months in a row, from 0.96% to 1.6% in September 2026.
Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bahco’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ratchet spanners brands
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