Pie brands in New Zealand:Which brands are most popular in search?
In August 2026, Big Ben was the most searched among pie brands in New Zealand, with an estimated 2.8K branded searches and 62.1% estimated Share of Search within this set.
Big Ben62.1%
Mrs Mac's18.2%
Jimmy's Pies14%- Ponsonby Pies5.7%
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Share of SearchLeaderboard
Compare the supermarket and bakery pie brands New Zealanders eat. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Big Ben, Mrs Mac's, Jimmy's Pies, Ponsonby Pies. The figures are in the table below the chart.
View monthly share of search table
| Month | Big Ben | Mrs Mac's | Jimmy's Pies | Ponsonby Pies |
|---|---|---|---|---|
| Oct 2025 | 66.4% | 18% | 7.8% | 7.8% |
| Nov 2025 | 67.6% | 17.9% | 8% | 6.5% |
| Dec 2025 | 64.2% | 18.2% | 11.5% | 6.1% |
| Jan 2026 | 62% | 20.1% | 10.8% | 7.1% |
| Feb 2026 | 65.7% | 18.2% | 9.7% | 6.5% |
| Mar 2026 | 55% | 19.7% | 17.5% | 7.8% |
| Apr 2026 | 58% | 19.1% | 16% | 7% |
| May 2026 | 58.4% | 21.4% | 13% | 7.1% |
| Jun 2026 | 61.6% | 17.9% | 13.9% | 6.6% |
| Jul 2026 | 54.4% | 19.3% | 18.9% | 7.4% |
| Aug 2026 | 62.1% | 18.2% | 14% | 5.7% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.1% | 2.8K | +24.6% | +7.7 points | |
| 2, held 2nd | 18.2% | 830 | +2.5% | -1.2 points | |
| 3, held 3rd | 14% | 640 | -19% | -4.9 points | |
| 4, held 4th | 5.7% | 260 | -16.1% | -1.7 points |
1.
Big Ben62.1%
held 1st · 2.8K estimated branded searches · +24.6% vs prior month · +7.7 points
18.2%
held 2nd · 830 estimated branded searches · +2.5% vs prior month · -1.2 points
14%
held 3rd · 640 estimated branded searches · -19% vs prior month · -4.9 points
5.7%
held 4th · 260 estimated branded searches · -16.1% vs prior month · -1.7 points
Compare search popularity between leading brands
- Big Ben vs Mrs Mac's: compare search popularity
- Big Ben vs Jimmy's Pies: compare search popularity
- Big Ben vs Ponsonby Pies: compare search popularity
- Mrs Mac's vs Jimmy's Pies: compare search popularity
- Mrs Mac's vs Ponsonby Pies: compare search popularity
- Jimmy's Pies vs Ponsonby Pies: compare search popularity
- Compare any of these brands
Which brand is most popular in search among pie brands in New Zealand?
4 brands
In August 2026, Big Ben was the most searched among pie brands in New Zealand, with an estimated 2.8K branded searches and 62.1% estimated Share of Search within this set. Mrs Mac's is in 2nd place, 44 percentage points behind at 18.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Big Ben | 66.4% → 62.1% | 67.6%Nov 2025 | 54.4%Jul 2026 | 1st |
| Mrs Mac's | 18% → 18.2% | 21.4%May 2026 | 17.9%Nov 2025 | 2nd |
| Jimmy's Pies | 7.8% → 14% | 18.9%Jul 2026 | 7.8%Oct 2025 | 3rd |
| Ponsonby Pies | 7.8% → 5.7% | 7.8%Oct 2025 | 5.7%Aug 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Big Ben’s estimated Share of Search among pie brands in New Zealand decreased from 66.4% to 62.1%.
- Across the 11 months ending August 2026, Jimmy's Pies’ estimated Share of Search among pie brands in New Zealand increased from 7.8% to 14%.
- Across the 11 months ending August 2026, Ponsonby Pies’ estimated Share of Search among pie brands in New Zealand decreased from 7.8% to 5.7%.
- Across the 11 months ending August 2026, Big Ben’s estimated Share of Search among pie brands in New Zealand peaked at 67.6% in November 2025 and was lowest at 54.4% in July 2026.
- Across the 11 months ending August 2026, Mrs Mac's’ estimated Share of Search among pie brands in New Zealand peaked at 21.4% in May 2026 and was lowest at 17.9% in November 2025.
- Across the 11 months ending August 2026, Jimmy's Pies’ estimated Share of Search among pie brands in New Zealand peaked at 18.9% in July 2026 and was lowest at 7.8% in October 2025.
- Across the 11 months ending August 2026, Mrs Mac's held steady: its estimated Share of Search among pie brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand pie brands in August 2026?
4 changes
In August 2026, Big Ben gained estimated Share of Search among pie brands in New Zealand, from 54.4% to 62.1%.
In August 2026, Jimmy's Pies lost estimated Share of Search among pie brands in New Zealand, from 18.9% to 14%.
In August 2026, Ponsonby Pies lost estimated Share of Search among pie brands in New Zealand, from 7.4% to 5.7%.
In August 2026, Mrs Mac's lost estimated Share of Search among pie brands in New Zealand, from 19.3% to 18.2%.
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