How popular isPonsonby Pies in search?
In August 2026, there were an estimated 260 branded searches for Ponsonby Pies in New Zealand which held steady over the last 11 months. Ponsonby Pies holds 5.7% estimated Share of Search among New Zealand pie brands and is ranked 4th of 4 competitors for search popularity.
Big Ben62.1%
Mrs Mac's18.2%
Jimmy's Pies14%- Ponsonby Pies5.7%
Follow Ponsonby Pies and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which pie brands compete with Ponsonby Pies?
Share of Search by month for Big Ben, Mrs Mac's, Jimmy's Pies, Ponsonby Pies. The figures are in the table below the chart.
View monthly share of search table
| Month | Big Ben | Mrs Mac's | Jimmy's Pies | Ponsonby Pies |
|---|---|---|---|---|
| Oct 2025 | 66.4% | 18% | 7.8% | 7.8% |
| Nov 2025 | 67.6% | 17.9% | 8% | 6.5% |
| Dec 2025 | 64.2% | 18.2% | 11.5% | 6.1% |
| Jan 2026 | 62% | 20.1% | 10.8% | 7.1% |
| Feb 2026 | 65.7% | 18.2% | 9.7% | 6.5% |
| Mar 2026 | 55% | 19.7% | 17.5% | 7.8% |
| Apr 2026 | 58% | 19.1% | 16% | 7% |
| May 2026 | 58.4% | 21.4% | 13% | 7.1% |
| Jun 2026 | 61.6% | 17.9% | 13.9% | 6.6% |
| Jul 2026 | 54.4% | 19.3% | 18.9% | 7.4% |
| Aug 2026 | 62.1% | 18.2% | 14% | 5.7% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.1% | 2.8K | +24.6% | +7.7 points | |
| 2, held 2nd | 18.2% | 830 | +2.5% | -1.2 points | |
| 3, held 3rd | 14% | 640 | -19% | -4.9 points | |
| 4, held 4th | 5.7% | 260 | -16.1% | -1.7 points |
1.
Big Ben62.1%
held 1st · 2.8K estimated branded searches · +24.6% vs prior month · +7.7 points
18.2%
held 2nd · 830 estimated branded searches · +2.5% vs prior month · -1.2 points
14%
held 3rd · 640 estimated branded searches · -19% vs prior month · -4.9 points
5.7%
held 4th · 260 estimated branded searches · -16.1% vs prior month · -1.7 points
Compare search popularity between Ponsonby Pies and its closest rivals
How has branded search demand for Ponsonby Pies changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ponsonby Pies in New Zealand held steady, from 270 to 260.
- Across the 11 months ending August 2026, Ponsonby Pies’ estimated Share of Search among pie brands in New Zealand decreased from 7.8% to 5.7%.
How did search popularity change for New Zealand pie brands in August 2026?
4 changes

In August 2026, Big Ben gained estimated Share of Search among pie brands in New Zealand, from 54.4% to 62.1%.

In August 2026, Jimmy's Pies lost estimated Share of Search among pie brands in New Zealand, from 18.9% to 14%.
In August 2026, Ponsonby Pies lost estimated Share of Search among pie brands in New Zealand, from 7.4% to 5.7%.

In August 2026, Mrs Mac's lost estimated Share of Search among pie brands in New Zealand, from 19.3% to 18.2%.
How is Ponsonby Pies measured?
Brandwave collects information about searches that people make online using Ponsonby Pies’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- ponsonby pies
- ponsonby pies nz
Do you work for Ponsonby Pies? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Ponsonby Pies your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.