Brandwave

How popular isPonsonby Pies in search?

In August 2026, there were an estimated 260 branded searches for Ponsonby Pies in New Zealand which held steady over the last 11 months. Ponsonby Pies holds 5.7% estimated Share of Search among New Zealand pie brands and is ranked 4th of 4 competitors for search popularity.

Share of Search, August 2026
  1. Big Ben62.1%
  2. Mrs Mac's18.2%
  3. Jimmy's Pies14%
  4. Ponsonby Pies5.7%
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Which pie brands compete with Ponsonby Pies?

Ponsonby Pies against pie brands in New Zealand, by month

Share of Search by month for Big Ben, Mrs Mac's, Jimmy's Pies, Ponsonby Pies. The figures are in the table below the chart.

View monthly share of search table
MonthBig BenMrs Mac'sJimmy's PiesPonsonby Pies
Oct 202566.4%18%7.8%7.8%
Nov 202567.6%17.9%8%6.5%
Dec 202564.2%18.2%11.5%6.1%
Jan 202662%20.1%10.8%7.1%
Feb 202665.7%18.2%9.7%6.5%
Mar 202655%19.7%17.5%7.8%
Apr 202658%19.1%16%7%
May 202658.4%21.4%13%7.1%
Jun 202661.6%17.9%13.9%6.6%
Jul 202654.4%19.3%18.9%7.4%
Aug 202662.1%18.2%14%5.7%
Sep 2026————
  1. 1.Big Ben

    62.1%

    held 1st · 2.8K estimated branded searches · +24.6% vs prior month · +7.7 points

  2. 2.Mrs Mac's

    18.2%

    held 2nd · 830 estimated branded searches · +2.5% vs prior month · -1.2 points

  3. held 3rd · 640 estimated branded searches · -19% vs prior month · -4.9 points

  4. held 4th · 260 estimated branded searches · -16.1% vs prior month · -1.7 points

Compare search popularity between Ponsonby Pies and its closest rivals

How has branded search demand for Ponsonby Pies changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ponsonby Pies in New Zealand held steady, from 270 to 260.
  • Across the 11 months ending August 2026, Ponsonby Pies’ estimated Share of Search among pie brands in New Zealand decreased from 7.8% to 5.7%.

How did search popularity change for New Zealand pie brands in August 2026?

  1. In August 2026, Big Ben gained estimated Share of Search among pie brands in New Zealand, from 54.4% to 62.1%.

  2. In August 2026, Jimmy's Pies lost estimated Share of Search among pie brands in New Zealand, from 18.9% to 14%.

  3. In August 2026, Ponsonby Pies lost estimated Share of Search among pie brands in New Zealand, from 7.4% to 5.7%.

  4. In August 2026, Mrs Mac's lost estimated Share of Search among pie brands in New Zealand, from 19.3% to 18.2%.

How is Ponsonby Pies measured?

Brandwave collects information about searches that people make online using Ponsonby Pies’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • ponsonby pies
  • ponsonby pies nz

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How the Brand Demand Index is measured

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Is Ponsonby Pies your brand?

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