Jimmy's Pies vs Ponsonby Pies:Which is more popular by branded search in New Zealand?

Name: Jimmy's Pies vs Ponsonby Pies: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Jimmy's Pies had more branded searches than Ponsonby Pies among pie brands in New Zealand. Jimmy's Pies was estimated to have 640 branded searches compared to Ponsonby Pies’ 260, and held a 14% Share of Search versus Ponsonby Pies’ 5.7%.

Share of Search among pie brands in New Zealand in August 2026Which is more popular in search, Jimmy's Pies or Ponsonby Pies?

Follow Jimmy's Pies vs Ponsonby Pies and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Jimmy's Pies or Ponsonby Pies?

Compare the supermarket and bakery pie brands New Zealanders eat. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Jimmy's Pies and Ponsonby Pies among pie brands in New Zealand, by month

Month	Big Ben	Mrs Mac's	Jimmy's Pies	Ponsonby Pies
Oct 2025	66.4%	18%	7.8%	7.8%
Nov 2025	67.6%	17.9%	8%	6.5%
Dec 2025	64.2%	18.2%	11.5%	6.1%
Jan 2026	62%	20.1%	10.8%	7.1%
Feb 2026	65.7%	18.2%	9.7%	6.5%
Mar 2026	55%	19.7%	17.5%	7.8%
Apr 2026	58%	19.1%	16%	7%
May 2026	58.4%	21.4%	13%	7.1%
Jun 2026	61.6%	17.9%	13.9%	6.6%
Jul 2026	54.4%	19.3%	18.9%	7.4%
Aug 2026	62.1%	18.2%	14%	5.7%
Sep 2026	—	—	—	—

How has the Jimmy's Pies and Ponsonby Pies comparison changed over the last 12 months?

3 findings

Jimmy's Pies was ahead of Ponsonby Pies in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Jimmy's Pies’ estimated Share of Search among pie brands in New Zealand moved from 7.8% to 14%, and its estimated monthly branded searches moved from 270 to 640.
Across the 11 months ending August 2026, Ponsonby Pies’ estimated Share of Search among pie brands in New Zealand moved from 7.8% to 5.7%, and its estimated monthly branded searches moved from 270 to 260.

How did search popularity change for New Zealand pie brands in August 2026?

2 changes

In August 2026, Jimmy's Pies lost estimated Share of Search among pie brands in New Zealand, from 18.9% to 14%.
In August 2026, Ponsonby Pies lost estimated Share of Search among pie brands in New Zealand, from 7.4% to 5.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Jimmy's Pies’ and Ponsonby Pies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.