How popular isJimmy's Pies in search?
In August 2026, there were an estimated 640 branded searches for Jimmy's Pies in New Zealand which is up 137% over the last 11 months. Jimmy's Pies holds 14% estimated Share of Search among New Zealand pie brands and is ranked 3rd of 4 competitors for search popularity.
Big Ben62.1%
Mrs Mac's18.2%
Jimmy's Pies14%- Ponsonby Pies5.7%
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Which pie brands compete with Jimmy's Pies?
Share of Search by month for Big Ben, Mrs Mac's, Jimmy's Pies, Ponsonby Pies. The figures are in the table below the chart.
View monthly share of search table
| Month | Big Ben | Mrs Mac's | Jimmy's Pies | Ponsonby Pies |
|---|---|---|---|---|
| Oct 2025 | 66.4% | 18% | 7.8% | 7.8% |
| Nov 2025 | 67.6% | 17.9% | 8% | 6.5% |
| Dec 2025 | 64.2% | 18.2% | 11.5% | 6.1% |
| Jan 2026 | 62% | 20.1% | 10.8% | 7.1% |
| Feb 2026 | 65.7% | 18.2% | 9.7% | 6.5% |
| Mar 2026 | 55% | 19.7% | 17.5% | 7.8% |
| Apr 2026 | 58% | 19.1% | 16% | 7% |
| May 2026 | 58.4% | 21.4% | 13% | 7.1% |
| Jun 2026 | 61.6% | 17.9% | 13.9% | 6.6% |
| Jul 2026 | 54.4% | 19.3% | 18.9% | 7.4% |
| Aug 2026 | 62.1% | 18.2% | 14% | 5.7% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.1% | 2.8K | +24.6% | +7.7 points | |
| 2, held 2nd | 18.2% | 830 | +2.5% | -1.2 points | |
| 3, held 3rd | 14% | 640 | -19% | -4.9 points | |
| 4, held 4th | 5.7% | 260 | -16.1% | -1.7 points |
1.
Big Ben62.1%
held 1st · 2.8K estimated branded searches · +24.6% vs prior month · +7.7 points
18.2%
held 2nd · 830 estimated branded searches · +2.5% vs prior month · -1.2 points
14%
held 3rd · 640 estimated branded searches · -19% vs prior month · -4.9 points
5.7%
held 4th · 260 estimated branded searches · -16.1% vs prior month · -1.7 points
Compare search popularity between Jimmy's Pies and its closest rivals
How has branded search demand for Jimmy's Pies changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Jimmy's Pies in New Zealand rose from 270 to 640.
- Across the 11 months ending August 2026, Jimmy's Pies’ estimated Share of Search among pie brands in New Zealand increased from 7.8% to 14%.
- Across the 11 months ending August 2026, Jimmy's Pies’ estimated Share of Search among pie brands in New Zealand peaked at 18.9% in July 2026 and was lowest at 7.8% in October 2025.
How did search popularity change for New Zealand pie brands in August 2026?
4 changes
In August 2026, Big Ben gained estimated Share of Search among pie brands in New Zealand, from 54.4% to 62.1%.
In August 2026, Jimmy's Pies lost estimated Share of Search among pie brands in New Zealand, from 18.9% to 14%.
In August 2026, Ponsonby Pies lost estimated Share of Search among pie brands in New Zealand, from 7.4% to 5.7%.
In August 2026, Mrs Mac's lost estimated Share of Search among pie brands in New Zealand, from 19.3% to 18.2%.
How is Jimmy's Pies measured?
Brandwave collects information about searches that people make online using Jimmy's Pies’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- jimmys pies
- jimmys pies menu
- jimmys pies nz
- jimmys pies order online
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Is Jimmy's Pies your brand?
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