How popular isBig Ben in search?
In August 2026, there were an estimated 2.8K branded searches for Big Ben in New Zealand which is up 24% over the last 11 months. Big Ben holds 62.1% estimated Share of Search among New Zealand pie brands and is ranked 1st of 4 competitors for search popularity.
Big Ben62.1%
Mrs Mac's18.2%
Jimmy's Pies14%- Ponsonby Pies5.7%
Follow Big Ben and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which pie brands compete with Big Ben?
Share of Search by month for Big Ben, Mrs Mac's, Jimmy's Pies, Ponsonby Pies. The figures are in the table below the chart.
View monthly share of search table
| Month | Big Ben | Mrs Mac's | Jimmy's Pies | Ponsonby Pies |
|---|---|---|---|---|
| Oct 2025 | 66.4% | 18% | 7.8% | 7.8% |
| Nov 2025 | 67.6% | 17.9% | 8% | 6.5% |
| Dec 2025 | 64.2% | 18.2% | 11.5% | 6.1% |
| Jan 2026 | 62% | 20.1% | 10.8% | 7.1% |
| Feb 2026 | 65.7% | 18.2% | 9.7% | 6.5% |
| Mar 2026 | 55% | 19.7% | 17.5% | 7.8% |
| Apr 2026 | 58% | 19.1% | 16% | 7% |
| May 2026 | 58.4% | 21.4% | 13% | 7.1% |
| Jun 2026 | 61.6% | 17.9% | 13.9% | 6.6% |
| Jul 2026 | 54.4% | 19.3% | 18.9% | 7.4% |
| Aug 2026 | 62.1% | 18.2% | 14% | 5.7% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.1% | 2.8K | +24.6% | +7.7 points | |
| 2, held 2nd | 18.2% | 830 | +2.5% | -1.2 points | |
| 3, held 3rd | 14% | 640 | -19% | -4.9 points | |
| 4, held 4th | 5.7% | 260 | -16.1% | -1.7 points |
1.
Big Ben62.1%
held 1st · 2.8K estimated branded searches · +24.6% vs prior month · +7.7 points
18.2%
held 2nd · 830 estimated branded searches · +2.5% vs prior month · -1.2 points
14%
held 3rd · 640 estimated branded searches · -19% vs prior month · -4.9 points
5.7%
held 4th · 260 estimated branded searches · -16.1% vs prior month · -1.7 points
Compare search popularity between Big Ben and its closest rivals
How has branded search demand for Big Ben changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Big Ben in New Zealand rose from 2.3K to 2.8K.
- Across the 11 months ending August 2026, Big Ben’s estimated Share of Search among pie brands in New Zealand decreased from 66.4% to 62.1%.
- Across the 11 months ending August 2026, Big Ben’s estimated Share of Search among pie brands in New Zealand peaked at 67.6% in November 2025 and was lowest at 54.4% in July 2026.
How did search popularity change for New Zealand pie brands in August 2026?
4 changes
In August 2026, Big Ben gained estimated Share of Search among pie brands in New Zealand, from 54.4% to 62.1%.
In August 2026, Jimmy's Pies lost estimated Share of Search among pie brands in New Zealand, from 18.9% to 14%.
In August 2026, Ponsonby Pies lost estimated Share of Search among pie brands in New Zealand, from 7.4% to 5.7%.
In August 2026, Mrs Mac's lost estimated Share of Search among pie brands in New Zealand, from 19.3% to 18.2%.
How is Big Ben measured?
Brandwave collects information about searches that people make online using Big Ben’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- big ben mince and cheese pie
- big ben pie
- big ben pies 6 pack
- big ben pies countdown
- big ben pies pak n save
Do you work for Big Ben? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Big Ben your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.