How popular isMrs Mac's in search?
In August 2026, there were an estimated 830 branded searches for Mrs Mac's in New Zealand which is up 33.9% over the last 11 months. Mrs Mac's holds 18.2% estimated Share of Search among New Zealand pie brands and is ranked 2nd of 4 competitors for search popularity.
Big Ben62.1%
Mrs Mac's18.2%
Jimmy's Pies14%- Ponsonby Pies5.7%
Follow Mrs Mac's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which pie brands compete with Mrs Mac's?
Share of Search by month for Big Ben, Mrs Mac's, Jimmy's Pies, Ponsonby Pies. The figures are in the table below the chart.
View monthly share of search table
| Month | Big Ben | Mrs Mac's | Jimmy's Pies | Ponsonby Pies |
|---|---|---|---|---|
| Oct 2025 | 66.4% | 18% | 7.8% | 7.8% |
| Nov 2025 | 67.6% | 17.9% | 8% | 6.5% |
| Dec 2025 | 64.2% | 18.2% | 11.5% | 6.1% |
| Jan 2026 | 62% | 20.1% | 10.8% | 7.1% |
| Feb 2026 | 65.7% | 18.2% | 9.7% | 6.5% |
| Mar 2026 | 55% | 19.7% | 17.5% | 7.8% |
| Apr 2026 | 58% | 19.1% | 16% | 7% |
| May 2026 | 58.4% | 21.4% | 13% | 7.1% |
| Jun 2026 | 61.6% | 17.9% | 13.9% | 6.6% |
| Jul 2026 | 54.4% | 19.3% | 18.9% | 7.4% |
| Aug 2026 | 62.1% | 18.2% | 14% | 5.7% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.1% | 2.8K | +24.6% | +7.7 points | |
| 2, held 2nd | 18.2% | 830 | +2.5% | -1.2 points | |
| 3, held 3rd | 14% | 640 | -19% | -4.9 points | |
| 4, held 4th | 5.7% | 260 | -16.1% | -1.7 points |
1.
Big Ben62.1%
held 1st · 2.8K estimated branded searches · +24.6% vs prior month · +7.7 points
18.2%
held 2nd · 830 estimated branded searches · +2.5% vs prior month · -1.2 points
14%
held 3rd · 640 estimated branded searches · -19% vs prior month · -4.9 points
5.7%
held 4th · 260 estimated branded searches · -16.1% vs prior month · -1.7 points
Compare search popularity between Mrs Mac's and its closest rivals
How has branded search demand for Mrs Mac's changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mrs Mac's in New Zealand rose from 620 to 830.
- Across the 11 months ending August 2026, Mrs Mac's’ estimated Share of Search among pie brands in New Zealand peaked at 21.4% in May 2026 and was lowest at 17.9% in November 2025.
How did search popularity change for New Zealand pie brands in August 2026?
4 changes
In August 2026, Big Ben gained estimated Share of Search among pie brands in New Zealand, from 54.4% to 62.1%.
In August 2026, Jimmy's Pies lost estimated Share of Search among pie brands in New Zealand, from 18.9% to 14%.
In August 2026, Ponsonby Pies lost estimated Share of Search among pie brands in New Zealand, from 7.4% to 5.7%.
In August 2026, Mrs Mac's lost estimated Share of Search among pie brands in New Zealand, from 19.3% to 18.2%.
How is Mrs Mac's measured?
Brandwave collects information about searches that people make online using Mrs Mac's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- mrs macs near me
- mrs macs nz
- mrs macs pies
- mrs macs sausage rolls
- mrsmacs
Do you work for Mrs Mac's? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Mrs Mac's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.