Jimmy's Pies vs Mrs Mac's:Which is more popular by branded search in New Zealand?
In August 2026, Mrs Mac's had more branded searches than Jimmy's Pies among pie brands in New Zealand. Mrs Mac's was estimated to have 830 branded searches compared to Jimmy's Pies’ 640, and held an 18.2% Share of Search versus Jimmy's Pies’ 14%.
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Which is more popular in search, Jimmy's Pies or Mrs Mac's?
Compare the supermarket and bakery pie brands New Zealanders eat. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mrs Mac's, Jimmy's Pies. The figures are in the table below the chart.
View monthly share of search table
| Month | Big Ben | Mrs Mac's | Jimmy's Pies | Ponsonby Pies |
|---|---|---|---|---|
| Oct 2025 | 66.4% | 18% | 7.8% | 7.8% |
| Nov 2025 | 67.6% | 17.9% | 8% | 6.5% |
| Dec 2025 | 64.2% | 18.2% | 11.5% | 6.1% |
| Jan 2026 | 62% | 20.1% | 10.8% | 7.1% |
| Feb 2026 | 65.7% | 18.2% | 9.7% | 6.5% |
| Mar 2026 | 55% | 19.7% | 17.5% | 7.8% |
| Apr 2026 | 58% | 19.1% | 16% | 7% |
| May 2026 | 58.4% | 21.4% | 13% | 7.1% |
| Jun 2026 | 61.6% | 17.9% | 13.9% | 6.6% |
| Jul 2026 | 54.4% | 19.3% | 18.9% | 7.4% |
| Aug 2026 | 62.1% | 18.2% | 14% | 5.7% |
| Sep 2026 | — | — | — | — |
How has the Jimmy's Pies and Mrs Mac's comparison changed over the last 12 months?
3 findings
- Mrs Mac's was ahead of Jimmy's Pies in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jimmy's Pies’ estimated Share of Search among pie brands in New Zealand moved from 7.8% to 14%, and its estimated monthly branded searches moved from 270 to 640.
- Across the 11 months ending August 2026, Mrs Mac's’ estimated Share of Search among pie brands in New Zealand moved from 18% to 18.2%, and its estimated monthly branded searches moved from 620 to 830.
How did search popularity change for New Zealand pie brands in August 2026?
2 changes
In August 2026, Jimmy's Pies lost estimated Share of Search among pie brands in New Zealand, from 18.9% to 14%.
In August 2026, Mrs Mac's lost estimated Share of Search among pie brands in New Zealand, from 19.3% to 18.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Jimmy's Pies’ and Mrs Mac's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jimmy's Pies
4 branded search terms
- jimmys pies
- jimmys pies menu
- jimmys pies nz
- jimmys pies order online
Mrs Mac's
5 branded search terms
- mrs macs near me
- mrs macs nz
- mrs macs pies
- mrs macs sausage rolls
- mrsmacs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.