Big Ben vs Mrs Mac's:Which is more popular by branded search in New Zealand?
In August 2026, Big Ben had more branded searches than Mrs Mac's among pie brands in New Zealand. Big Ben was estimated to have 2.8K branded searches compared to Mrs Mac's’ 830, and held a 62.1% Share of Search versus Mrs Mac's’ 18.2%.
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Which is more popular in search, Big Ben or Mrs Mac's?
Compare the supermarket and bakery pie brands New Zealanders eat. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Big Ben, Mrs Mac's. The figures are in the table below the chart.
View monthly share of search table
| Month | Big Ben | Mrs Mac's | Jimmy's Pies | Ponsonby Pies |
|---|---|---|---|---|
| Oct 2025 | 66.4% | 18% | 7.8% | 7.8% |
| Nov 2025 | 67.6% | 17.9% | 8% | 6.5% |
| Dec 2025 | 64.2% | 18.2% | 11.5% | 6.1% |
| Jan 2026 | 62% | 20.1% | 10.8% | 7.1% |
| Feb 2026 | 65.7% | 18.2% | 9.7% | 6.5% |
| Mar 2026 | 55% | 19.7% | 17.5% | 7.8% |
| Apr 2026 | 58% | 19.1% | 16% | 7% |
| May 2026 | 58.4% | 21.4% | 13% | 7.1% |
| Jun 2026 | 61.6% | 17.9% | 13.9% | 6.6% |
| Jul 2026 | 54.4% | 19.3% | 18.9% | 7.4% |
| Aug 2026 | 62.1% | 18.2% | 14% | 5.7% |
| Sep 2026 | — | — | — | — |
How has the Big Ben and Mrs Mac's comparison changed over the last 12 months?
3 findings
- Big Ben was ahead of Mrs Mac's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Big Ben’s estimated Share of Search among pie brands in New Zealand moved from 66.4% to 62.1%, and its estimated monthly branded searches moved from 2.3K to 2.8K.
- Across the 11 months ending August 2026, Mrs Mac's’ estimated Share of Search among pie brands in New Zealand moved from 18% to 18.2%, and its estimated monthly branded searches moved from 620 to 830.
How did search popularity change for New Zealand pie brands in August 2026?
2 changes
In August 2026, Big Ben gained estimated Share of Search among pie brands in New Zealand, from 54.4% to 62.1%.
In August 2026, Mrs Mac's lost estimated Share of Search among pie brands in New Zealand, from 19.3% to 18.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Big Ben’s and Mrs Mac's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.