Masterton recruitment agencies in New Zealand:Which brands are most popular in search?
In August 2026, OneStaff was the most searched among masterton recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 64.6% estimated Share of Search within this set.
OneStaff64.6%
Madison Recruitment15.3%
Trade Assist10.7%
Drake9.4%
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Share of SearchLeaderboard
Compare Masterton recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneStaff, Madison Recruitment, Trade Assist, Drake. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Madison Recruitment | Trade Assist | Drake |
|---|---|---|---|---|
| Oct 2025 | 67.8% | 13.8% | 10.6% | 7.8% |
| Nov 2025 | 66.4% | 13.5% | 12.7% | 7.4% |
| Dec 2025 | 65.5% | 15.2% | 11.3% | 8.1% |
| Jan 2026 | 61.6% | 16.6% | 12.3% | 9.5% |
| Feb 2026 | 64.1% | 17.1% | 10.5% | 8.3% |
| Mar 2026 | 64.3% | 16.5% | 10.6% | 8.6% |
| Apr 2026 | 66% | 16.4% | 8.4% | 9.3% |
| May 2026 | 67.5% | 14.9% | 8.9% | 8.7% |
| Jun 2026 | 69.5% | 15% | 7.6% | 8% |
| Jul 2026 | 67% | 16.3% | 8% | 8.7% |
| Aug 2026 | 64.6% | 15.3% | 10.7% | 9.4% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.6% | 10.1K | -1.8% | -2.4 points | |
| 2, held 2nd | 15.3% | 2.4K | -4% | -1 points | |
| 3, moved from 4th to 3rd | 10.7% | 1.7K | +35.8% | +2.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.4% | 1.5K | +10.5% | +0.7 pointsmoved from 3rd to 4th |
1.
OneStaff64.6%
held 1st · 10.1K estimated branded searches · -1.8% vs prior month · -2.4 points
15.3%
held 2nd · 2.4K estimated branded searches · -4% vs prior month · -1 points
10.7%
moved from 4th to 3rd · 1.7K estimated branded searches · +35.8% vs prior month · +2.7 points
4.
Drake9.4%
moved from 3rd to 4th · 1.5K estimated branded searches · +10.5% vs prior month · +0.7 points
Compare search popularity between leading brands
- OneStaff vs Madison Recruitment: compare search popularity
- OneStaff vs Trade Assist: compare search popularity
- OneStaff vs Drake: compare search popularity
- Madison Recruitment vs Trade Assist: compare search popularity
- Madison Recruitment vs Drake: compare search popularity
- Trade Assist vs Drake: compare search popularity
- Compare any of these brands
Which brand is most popular in search among masterton recruitment agencies in New Zealand?
4 brands
In August 2026, OneStaff was the most searched among masterton recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 64.6% estimated Share of Search within this set. Madison Recruitment is in 2nd place, 49.2 percentage points behind at 15.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| OneStaff | 67.8% → 64.6% | 69.5%Jun 2026 | 61.6%Jan 2026 | 1st |
| Madison Recruitment | 13.8% → 15.3% | 17.1%Feb 2026 | 13.5%Nov 2025 | 2nd |
| Trade Assist | 10.6% → 10.7% | 12.7%Nov 2025 | 7.6%Jun 2026 | 3rd |
| Drake | 7.8% → 9.4% | 9.5%Jan 2026 | 7.4%Nov 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among masterton recruitment agencies in New Zealand decreased from 67.8% to 64.6%.
- Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among masterton recruitment agencies in New Zealand increased from 13.8% to 15.3%.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among masterton recruitment agencies in New Zealand increased from 7.8% to 9.4%.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among masterton recruitment agencies in New Zealand peaked at 69.5% in June 2026 and was lowest at 61.6% in January 2026.
- Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among masterton recruitment agencies in New Zealand peaked at 17.1% in February 2026 and was lowest at 13.5% in November 2025.
- Across the 11 months ending August 2026, Trade Assist’s estimated Share of Search among masterton recruitment agencies in New Zealand peaked at 12.7% in November 2025 and was lowest at 7.6% in June 2026.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among masterton recruitment agencies in New Zealand peaked at 9.5% in January 2026 and was lowest at 7.4% in November 2025.
- Across the 11 months ending August 2026, Trade Assist held steady: its estimated Share of Search among masterton recruitment agencies in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand masterton recruitment agencies in August 2026?
4 changes
In August 2026, Trade Assist overtook Drake to rank 3rd among masterton recruitment agencies in New Zealand, at 10.7%.
In August 2026, Drake gained estimated Share of Search among masterton recruitment agencies in New Zealand, from 8.7% to 9.4%.
In August 2026, OneStaff lost estimated Share of Search among masterton recruitment agencies in New Zealand, from 67% to 64.6%.
In August 2026, Madison Recruitment lost estimated Share of Search among masterton recruitment agencies in New Zealand, from 16.3% to 15.3%.
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