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Marine electronics brands in New Zealand:Which brands are most popular in search?

In August 2026, Simrad was the most searched among marine electronics brands in New Zealand, with an estimated 1.2K branded searches and 33.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Simrad33.2%
  2. Lowrance28.1%
  3. Garmin Marine21.5%
  4. Raymarine12.3%
  5. Humminbird4.9%

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Share of SearchLeaderboard

Compare the fish finder, chartplotter and marine electronics brands New Zealand boaties fit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among marine electronics brands in New Zealand, by month

Share of Search by month for Simrad, Lowrance, Garmin Marine, Raymarine, Humminbird. The figures are in the table below the chart.

View monthly share of search table
MonthSimradLowranceGarmin MarineRaymarineHumminbird
Oct 202527.3%31.4%19.5%17.3%4.6%
Nov 202526.4%33.1%20.9%14.1%5.5%
Dec 202524.5%37.6%19.3%14.5%4.2%
Jan 202626.4%37.1%19.6%12.7%4.3%
Feb 202629.9%30.9%21%13.6%4.7%
Mar 202630.7%31%19.6%14.2%4.5%
Apr 202630.9%28.7%19.5%17.6%3.3%
May 202630.6%29.7%19.5%15.9%4.2%
Jun 202633.6%28%18.4%15.9%4%
Jul 202634.1%26%22.8%12.9%4.2%
Aug 202633.2%28.1%21.5%12.3%4.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Simrad

    33.2%

    held 1st · 1.2K estimated branded searches · +7% vs prior month · -0.9 points

  2. 2.Lowrance

    28.1%

    held 2nd · 1K estimated branded searches · +18.4% vs prior month · +2 points

  3. 3.Garmin Marine

    21.5%

    held 3rd · 790 estimated branded searches · +3.9% vs prior month · -1.2 points

  4. 4.Raymarine

    12.3%

    held 4th · 450 estimated branded searches · +4.7% vs prior month · -0.6 points

  5. 5.Humminbird

    4.9%

    held 5th · 180 estimated branded searches · +28.6% vs prior month · +0.7 points

Compare search popularity between leading brands

Which brand is most popular in search among marine electronics brands in New Zealand?

In August 2026, Simrad was the most searched among marine electronics brands in New Zealand, with an estimated 1.2K branded searches and 33.2% estimated Share of Search within this set. Lowrance is in 2nd place, 5.2 percentage points behind at 28.1% Share of Search.

New Zealand marine electronics brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Simrad27.3% → 33.2%34.1%Jul 202624.5%Dec 20252nd → 1st
Lowrance31.4% → 28.1%37.6%Dec 202526%Jul 20261st → 2nd
Garmin Marine19.5% → 21.5%22.8%Jul 202618.4%Jun 20263rd
Raymarine17.3% → 12.3%17.6%Apr 202612.3%Aug 20264th
Humminbird4.6% → 4.9%5.5%Nov 20253.3%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Simrad’s estimated Share of Search among marine electronics brands in New Zealand increased from 27.3% to 33.2%.
  • Across the 11 months ending August 2026, Lowrance’s estimated Share of Search among marine electronics brands in New Zealand decreased from 31.4% to 28.1%.
  • Across the 11 months ending August 2026, Garmin Marine’s estimated Share of Search among marine electronics brands in New Zealand increased from 19.5% to 21.5%.
  • Across the 11 months ending August 2026, Raymarine’s estimated Share of Search among marine electronics brands in New Zealand decreased from 17.3% to 12.3%.
  • Across the 11 months ending August 2026, Simrad’s estimated Share of Search among marine electronics brands in New Zealand peaked at 34.1% in July 2026 and was lowest at 24.5% in December 2025.
  • Across the 11 months ending August 2026, Lowrance’s estimated Share of Search among marine electronics brands in New Zealand peaked at 37.6% in December 2025 and was lowest at 26% in July 2026.
  • Across the 11 months ending August 2026, Garmin Marine’s estimated Share of Search among marine electronics brands in New Zealand peaked at 22.8% in July 2026 and was lowest at 18.4% in June 2026.
  • Across the 11 months ending August 2026, Raymarine’s estimated Share of Search among marine electronics brands in New Zealand peaked at 17.6% in April 2026 and was lowest at 12.3% in August 2026.
  • Across the 11 months ending August 2026, Humminbird’s estimated Share of Search among marine electronics brands in New Zealand peaked at 5.5% in November 2025 and was lowest at 3.3% in April 2026.
  • Across the 11 months ending August 2026, Simrad rose from 2nd to 1st among marine electronics brands in New Zealand.
  • Across the 11 months ending August 2026, Lowrance fell from 1st to 2nd among marine electronics brands in New Zealand.
  • Across the 11 months ending August 2026, Humminbird held steady: its estimated Share of Search among marine electronics brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand marine electronics brands in August 2026?

  1. In August 2026, Lowrance gained estimated Share of Search among marine electronics brands in New Zealand, from 26% to 28.1%.

  2. In August 2026, Humminbird gained estimated Share of Search among marine electronics brands in New Zealand, from 4.2% to 4.9%.

  3. In August 2026, Garmin Marine lost estimated Share of Search among marine electronics brands in New Zealand, from 22.8% to 21.5%.

  4. In August 2026, Simrad lost estimated Share of Search among marine electronics brands in New Zealand, from 34.1% to 33.2%.

  5. In August 2026, Raymarine lost estimated Share of Search among marine electronics brands in New Zealand, from 12.9% to 12.3%.

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