Humminbird vs Raymarine:Which is more popular by branded search in New Zealand?
In August 2026, Raymarine had more branded searches than Humminbird among marine electronics brands in New Zealand. Raymarine was estimated to have 450 branded searches compared to Humminbird’s 180, and held a 12.3% Share of Search versus Humminbird’s 4.9%.
Follow Humminbird vs Raymarine and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Humminbird or Raymarine?
Compare the fish finder, chartplotter and marine electronics brands New Zealand boaties fit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Raymarine, Humminbird. The figures are in the table below the chart.
View monthly share of search table
| Month | Simrad | Lowrance | Garmin Marine | Raymarine | Humminbird |
|---|---|---|---|---|---|
| Oct 2025 | 27.3% | 31.4% | 19.5% | 17.3% | 4.6% |
| Nov 2025 | 26.4% | 33.1% | 20.9% | 14.1% | 5.5% |
| Dec 2025 | 24.5% | 37.6% | 19.3% | 14.5% | 4.2% |
| Jan 2026 | 26.4% | 37.1% | 19.6% | 12.7% | 4.3% |
| Feb 2026 | 29.9% | 30.9% | 21% | 13.6% | 4.7% |
| Mar 2026 | 30.7% | 31% | 19.6% | 14.2% | 4.5% |
| Apr 2026 | 30.9% | 28.7% | 19.5% | 17.6% | 3.3% |
| May 2026 | 30.6% | 29.7% | 19.5% | 15.9% | 4.2% |
| Jun 2026 | 33.6% | 28% | 18.4% | 15.9% | 4% |
| Jul 2026 | 34.1% | 26% | 22.8% | 12.9% | 4.2% |
| Aug 2026 | 33.2% | 28.1% | 21.5% | 12.3% | 4.9% |
| Sep 2026 | — | — | — | — | — |
How has the Humminbird and Raymarine comparison changed over the last 12 months?
3 findings
- Raymarine was ahead of Humminbird in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Humminbird’s estimated Share of Search among marine electronics brands in New Zealand moved from 4.6% to 4.9%, and its estimated monthly branded searches moved from 170 to 180.
- Across the 11 months ending August 2026, Raymarine’s estimated Share of Search among marine electronics brands in New Zealand moved from 17.3% to 12.3%, and its estimated monthly branded searches moved from 640 to 450.
How did search popularity change for New Zealand marine electronics brands in August 2026?
2 changes
In August 2026, Humminbird gained estimated Share of Search among marine electronics brands in New Zealand, from 4.2% to 4.9%.
In August 2026, Raymarine lost estimated Share of Search among marine electronics brands in New Zealand, from 12.9% to 12.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Humminbird’s and Raymarine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Humminbird
6 branded search terms
- fischfinder humminbird
- humminbird
- humminbird chartplotter
- humminbird helix 7
- humminbird marine
- humminbird sonar
Raymarine
13 branded search terms
- gps plotter raymarine
- raymarine
- raymarine axiom
- raymarine com
- raymarine dragonfly
- raymarine dragonfly 7
- raymarine fish finder
- raymarine near me
- raymarine nz
- raymarine online
- raymarine radar
- raymarine radpilot
- raymarine sonar
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.