Brandwave

How popular isHumminbird in search?

In August 2026, there were an estimated 180 branded searches for Humminbird in New Zealand which is up 5.9% over the last 11 months. Humminbird holds 4.9% estimated Share of Search among New Zealand marine electronics brands and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Simrad33.2%
  2. Lowrance28.1%
  3. Garmin Marine21.5%
  4. Raymarine12.3%
  5. Humminbird4.9%
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Which marine electronics brands compete with Humminbird?

Humminbird against marine electronics brands in New Zealand, by month

Share of Search by month for Simrad, Lowrance, Garmin Marine, Raymarine, Humminbird. The figures are in the table below the chart.

View monthly share of search table
MonthSimradLowranceGarmin MarineRaymarineHumminbird
Oct 202527.3%31.4%19.5%17.3%4.6%
Nov 202526.4%33.1%20.9%14.1%5.5%
Dec 202524.5%37.6%19.3%14.5%4.2%
Jan 202626.4%37.1%19.6%12.7%4.3%
Feb 202629.9%30.9%21%13.6%4.7%
Mar 202630.7%31%19.6%14.2%4.5%
Apr 202630.9%28.7%19.5%17.6%3.3%
May 202630.6%29.7%19.5%15.9%4.2%
Jun 202633.6%28%18.4%15.9%4%
Jul 202634.1%26%22.8%12.9%4.2%
Aug 202633.2%28.1%21.5%12.3%4.9%
Sep 2026—————

  1. 1.Simrad

    33.2%

    held 1st · 1.2K estimated branded searches · +7% vs prior month · -0.9 points

  2. 2.Lowrance

    28.1%

    held 2nd · 1K estimated branded searches · +18.4% vs prior month · +2 points

  3. 3.Garmin Marine

    21.5%

    held 3rd · 790 estimated branded searches · +3.9% vs prior month · -1.2 points

  4. 4.Raymarine

    12.3%

    held 4th · 450 estimated branded searches · +4.7% vs prior month · -0.6 points

  5. 5.Humminbird

    4.9%

    held 5th · 180 estimated branded searches · +28.6% vs prior month · +0.7 points

Compare search popularity between Humminbird and its closest rivals

How has branded search demand for Humminbird changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Humminbird in New Zealand rose from 170 to 180.
  • Across the 11 months ending August 2026, Humminbird’s estimated Share of Search among marine electronics brands in New Zealand peaked at 5.5% in November 2025 and was lowest at 3.3% in April 2026.

How did search popularity change for New Zealand marine electronics brands in August 2026?

  1. In August 2026, Lowrance gained estimated Share of Search among marine electronics brands in New Zealand, from 26% to 28.1%.

  2. In August 2026, Humminbird gained estimated Share of Search among marine electronics brands in New Zealand, from 4.2% to 4.9%.

  3. In August 2026, Garmin Marine lost estimated Share of Search among marine electronics brands in New Zealand, from 22.8% to 21.5%.

  4. In August 2026, Simrad lost estimated Share of Search among marine electronics brands in New Zealand, from 34.1% to 33.2%.

  5. In August 2026, Raymarine lost estimated Share of Search among marine electronics brands in New Zealand, from 12.9% to 12.3%.

How is Humminbird measured?

Brandwave collects information about searches that people make online using Humminbird’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • fischfinder humminbird
  • humminbird
  • humminbird chartplotter
  • humminbird helix 7
  • humminbird marine
  • humminbird sonar

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How the Brand Demand Index is measured

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