Garmin Marine vs Humminbird:Which is more popular by branded search in New Zealand?
In August 2026, Garmin Marine had more branded searches than Humminbird among marine electronics brands in New Zealand. Garmin Marine was estimated to have 790 branded searches compared to Humminbird’s 180, and held a 21.5% Share of Search versus Humminbird’s 4.9%.
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Which is more popular in search, Garmin Marine or Humminbird?
Compare the fish finder, chartplotter and marine electronics brands New Zealand boaties fit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Garmin Marine, Humminbird. The figures are in the table below the chart.
View monthly share of search table
| Month | Simrad | Lowrance | Garmin Marine | Raymarine | Humminbird |
|---|---|---|---|---|---|
| Oct 2025 | 27.3% | 31.4% | 19.5% | 17.3% | 4.6% |
| Nov 2025 | 26.4% | 33.1% | 20.9% | 14.1% | 5.5% |
| Dec 2025 | 24.5% | 37.6% | 19.3% | 14.5% | 4.2% |
| Jan 2026 | 26.4% | 37.1% | 19.6% | 12.7% | 4.3% |
| Feb 2026 | 29.9% | 30.9% | 21% | 13.6% | 4.7% |
| Mar 2026 | 30.7% | 31% | 19.6% | 14.2% | 4.5% |
| Apr 2026 | 30.9% | 28.7% | 19.5% | 17.6% | 3.3% |
| May 2026 | 30.6% | 29.7% | 19.5% | 15.9% | 4.2% |
| Jun 2026 | 33.6% | 28% | 18.4% | 15.9% | 4% |
| Jul 2026 | 34.1% | 26% | 22.8% | 12.9% | 4.2% |
| Aug 2026 | 33.2% | 28.1% | 21.5% | 12.3% | 4.9% |
| Sep 2026 | — | — | — | — | — |
How has the Garmin Marine and Humminbird comparison changed over the last 12 months?
3 findings
- Garmin Marine was ahead of Humminbird in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Garmin Marine’s estimated Share of Search among marine electronics brands in New Zealand moved from 19.5% to 21.5%, and its estimated monthly branded searches moved from 720 to 790.
- Across the 11 months ending August 2026, Humminbird’s estimated Share of Search among marine electronics brands in New Zealand moved from 4.6% to 4.9%, and its estimated monthly branded searches moved from 170 to 180.
How did search popularity change for New Zealand marine electronics brands in August 2026?
2 changes
In August 2026, Humminbird gained estimated Share of Search among marine electronics brands in New Zealand, from 4.2% to 4.9%.
In August 2026, Garmin Marine lost estimated Share of Search among marine electronics brands in New Zealand, from 22.8% to 21.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Garmin Marine’s and Humminbird’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Garmin Marine
7 branded search terms
- garmin chartplotter
- garmin echomap
- garmin fish finder
- garmin fish finder gps
- garmin livescope
- garmin marine fish finder
- garmin marine sonar
Humminbird
6 branded search terms
- fischfinder humminbird
- humminbird
- humminbird chartplotter
- humminbird helix 7
- humminbird marine
- humminbird sonar
Put your own brand in this comparison
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