Brandwave

How popular isLowrance in search?

In August 2026, there were an estimated 1K branded searches for Lowrance in New Zealand which is down 11.2% over the last 11 months. Lowrance holds 28.1% estimated Share of Search among New Zealand marine electronics brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Simrad33.2%
  2. Lowrance28.1%
  3. Garmin Marine21.5%
  4. Raymarine12.3%
  5. Humminbird4.9%
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Which marine electronics brands compete with Lowrance?

Lowrance against marine electronics brands in New Zealand, by month

Share of Search by month for Simrad, Lowrance, Garmin Marine, Raymarine, Humminbird. The figures are in the table below the chart.

View monthly share of search table
MonthSimradLowranceGarmin MarineRaymarineHumminbird
Oct 202527.3%31.4%19.5%17.3%4.6%
Nov 202526.4%33.1%20.9%14.1%5.5%
Dec 202524.5%37.6%19.3%14.5%4.2%
Jan 202626.4%37.1%19.6%12.7%4.3%
Feb 202629.9%30.9%21%13.6%4.7%
Mar 202630.7%31%19.6%14.2%4.5%
Apr 202630.9%28.7%19.5%17.6%3.3%
May 202630.6%29.7%19.5%15.9%4.2%
Jun 202633.6%28%18.4%15.9%4%
Jul 202634.1%26%22.8%12.9%4.2%
Aug 202633.2%28.1%21.5%12.3%4.9%
Sep 2026—————

  1. 1.Simrad

    33.2%

    held 1st · 1.2K estimated branded searches · +7% vs prior month · -0.9 points

  2. 2.Lowrance

    28.1%

    held 2nd · 1K estimated branded searches · +18.4% vs prior month · +2 points

  3. 3.Garmin Marine

    21.5%

    held 3rd · 790 estimated branded searches · +3.9% vs prior month · -1.2 points

  4. 4.Raymarine

    12.3%

    held 4th · 450 estimated branded searches · +4.7% vs prior month · -0.6 points

  5. 5.Humminbird

    4.9%

    held 5th · 180 estimated branded searches · +28.6% vs prior month · +0.7 points

Compare search popularity between Lowrance and its closest rivals

How has branded search demand for Lowrance changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lowrance in New Zealand fell from 1.2K to 1K.
  • Across the 11 months ending August 2026, Lowrance’s estimated Share of Search among marine electronics brands in New Zealand decreased from 31.4% to 28.1%.
  • Across the 11 months ending August 2026, Lowrance’s estimated Share of Search among marine electronics brands in New Zealand peaked at 37.6% in December 2025 and was lowest at 26% in July 2026.
  • Across the 11 months ending August 2026, Lowrance fell from 1st to 2nd among marine electronics brands in New Zealand.

How did search popularity change for New Zealand marine electronics brands in August 2026?

  1. In August 2026, Lowrance gained estimated Share of Search among marine electronics brands in New Zealand, from 26% to 28.1%.

  2. In August 2026, Humminbird gained estimated Share of Search among marine electronics brands in New Zealand, from 4.2% to 4.9%.

  3. In August 2026, Garmin Marine lost estimated Share of Search among marine electronics brands in New Zealand, from 22.8% to 21.5%.

  4. In August 2026, Simrad lost estimated Share of Search among marine electronics brands in New Zealand, from 34.1% to 33.2%.

  5. In August 2026, Raymarine lost estimated Share of Search among marine electronics brands in New Zealand, from 12.9% to 12.3%.

How is Lowrance measured?

Brandwave collects information about searches that people make online using Lowrance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • fischfinder lowrance
  • hds lowrance 9
  • lowrance
  • lowrance chartplotter
  • lowrance com
  • lowrance hook
  • lowrance hook 4x
  • lowrance hook 7
  • lowrance hook reveal 5
  • lowrance hook reveal 7
  • lowrance hook2
  • lowrance hook5
  • lowrance marine
  • lowrance near me
  • lowrance nz
  • lowrance online
  • lowrance sonar
  • lowrance transducer

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How the Brand Demand Index is measured

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