Humminbird vs Lowrance:Which is more popular by branded search in New Zealand?
In August 2026, Lowrance had more branded searches than Humminbird among marine electronics brands in New Zealand. Lowrance was estimated to have 1K branded searches compared to Humminbird’s 180, and held a 28.1% Share of Search versus Humminbird’s 4.9%.
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Which is more popular in search, Humminbird or Lowrance?
Compare the fish finder, chartplotter and marine electronics brands New Zealand boaties fit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lowrance, Humminbird. The figures are in the table below the chart.
View monthly share of search table
| Month | Simrad | Lowrance | Garmin Marine | Raymarine | Humminbird |
|---|---|---|---|---|---|
| Oct 2025 | 27.3% | 31.4% | 19.5% | 17.3% | 4.6% |
| Nov 2025 | 26.4% | 33.1% | 20.9% | 14.1% | 5.5% |
| Dec 2025 | 24.5% | 37.6% | 19.3% | 14.5% | 4.2% |
| Jan 2026 | 26.4% | 37.1% | 19.6% | 12.7% | 4.3% |
| Feb 2026 | 29.9% | 30.9% | 21% | 13.6% | 4.7% |
| Mar 2026 | 30.7% | 31% | 19.6% | 14.2% | 4.5% |
| Apr 2026 | 30.9% | 28.7% | 19.5% | 17.6% | 3.3% |
| May 2026 | 30.6% | 29.7% | 19.5% | 15.9% | 4.2% |
| Jun 2026 | 33.6% | 28% | 18.4% | 15.9% | 4% |
| Jul 2026 | 34.1% | 26% | 22.8% | 12.9% | 4.2% |
| Aug 2026 | 33.2% | 28.1% | 21.5% | 12.3% | 4.9% |
| Sep 2026 | — | — | — | — | — |
How has the Humminbird and Lowrance comparison changed over the last 12 months?
3 findings
- Lowrance was ahead of Humminbird in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Humminbird’s estimated Share of Search among marine electronics brands in New Zealand moved from 4.6% to 4.9%, and its estimated monthly branded searches moved from 170 to 180.
- Across the 11 months ending August 2026, Lowrance’s estimated Share of Search among marine electronics brands in New Zealand moved from 31.4% to 28.1%, and its estimated monthly branded searches moved from 1.2K to 1K.
How did search popularity change for New Zealand marine electronics brands in August 2026?
2 changes
In August 2026, Lowrance gained estimated Share of Search among marine electronics brands in New Zealand, from 26% to 28.1%.
In August 2026, Humminbird gained estimated Share of Search among marine electronics brands in New Zealand, from 4.2% to 4.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Humminbird’s and Lowrance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Humminbird
6 branded search terms
- fischfinder humminbird
- humminbird
- humminbird chartplotter
- humminbird helix 7
- humminbird marine
- humminbird sonar
Lowrance
18 branded search terms
- fischfinder lowrance
- hds lowrance 9
- lowrance
- lowrance chartplotter
- lowrance com
- lowrance hook
- lowrance hook 4x
- lowrance hook 7
- lowrance hook reveal 5
- lowrance hook reveal 7
- lowrance hook2
- lowrance hook5
- lowrance marine
- lowrance near me
- lowrance nz
- lowrance online
- lowrance sonar
- lowrance transducer
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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.