How popular isSimrad in search?
In August 2026, there were an estimated 1.2K branded searches for Simrad in New Zealand which is up 20.8% over the last 11 months. Simrad holds 33.2% estimated Share of Search among New Zealand marine electronics brands and is ranked 1st of 5 competitors for search popularity.
Simrad33.2%
Lowrance28.1%
Garmin Marine21.5%
Raymarine12.3%
Humminbird4.9%
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Which marine electronics brands compete with Simrad?
Share of Search by month for Simrad, Lowrance, Garmin Marine, Raymarine, Humminbird. The figures are in the table below the chart.
View monthly share of search table
| Month | Simrad | Lowrance | Garmin Marine | Raymarine | Humminbird |
|---|---|---|---|---|---|
| Oct 2025 | 27.3% | 31.4% | 19.5% | 17.3% | 4.6% |
| Nov 2025 | 26.4% | 33.1% | 20.9% | 14.1% | 5.5% |
| Dec 2025 | 24.5% | 37.6% | 19.3% | 14.5% | 4.2% |
| Jan 2026 | 26.4% | 37.1% | 19.6% | 12.7% | 4.3% |
| Feb 2026 | 29.9% | 30.9% | 21% | 13.6% | 4.7% |
| Mar 2026 | 30.7% | 31% | 19.6% | 14.2% | 4.5% |
| Apr 2026 | 30.9% | 28.7% | 19.5% | 17.6% | 3.3% |
| May 2026 | 30.6% | 29.7% | 19.5% | 15.9% | 4.2% |
| Jun 2026 | 33.6% | 28% | 18.4% | 15.9% | 4% |
| Jul 2026 | 34.1% | 26% | 22.8% | 12.9% | 4.2% |
| Aug 2026 | 33.2% | 28.1% | 21.5% | 12.3% | 4.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.2% | 1.2K | +7% | -0.9 points | |
| 2, held 2nd | 28.1% | 1K | +18.4% | +2 points | |
| 3, held 3rd | 21.5% | 790 | +3.9% | -1.2 points | |
| 4, held 4th | 12.3% | 450 | +4.7% | -0.6 points | |
| 5, held 5th | 4.9% | 180 | +28.6% | +0.7 points |
1.
Simrad33.2%
held 1st · 1.2K estimated branded searches · +7% vs prior month · -0.9 points
2.
Lowrance28.1%
held 2nd · 1K estimated branded searches · +18.4% vs prior month · +2 points
21.5%
held 3rd · 790 estimated branded searches · +3.9% vs prior month · -1.2 points
12.3%
held 4th · 450 estimated branded searches · +4.7% vs prior month · -0.6 points
4.9%
held 5th · 180 estimated branded searches · +28.6% vs prior month · +0.7 points
Compare search popularity between Simrad and its closest rivals
How has branded search demand for Simrad changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Simrad in New Zealand rose from 1K to 1.2K.
- Across the 11 months ending August 2026, Simrad’s estimated Share of Search among marine electronics brands in New Zealand increased from 27.3% to 33.2%.
- Across the 11 months ending August 2026, Simrad’s estimated Share of Search among marine electronics brands in New Zealand peaked at 34.1% in July 2026 and was lowest at 24.5% in December 2025.
- Across the 11 months ending August 2026, Simrad rose from 2nd to 1st among marine electronics brands in New Zealand.
How did search popularity change for New Zealand marine electronics brands in August 2026?
5 changes
In August 2026, Lowrance gained estimated Share of Search among marine electronics brands in New Zealand, from 26% to 28.1%.
In August 2026, Humminbird gained estimated Share of Search among marine electronics brands in New Zealand, from 4.2% to 4.9%.
In August 2026, Garmin Marine lost estimated Share of Search among marine electronics brands in New Zealand, from 22.8% to 21.5%.
In August 2026, Simrad lost estimated Share of Search among marine electronics brands in New Zealand, from 34.1% to 33.2%.
In August 2026, Raymarine lost estimated Share of Search among marine electronics brands in New Zealand, from 12.9% to 12.3%.
How is Simrad measured?
Brandwave collects information about searches that people make online using Simrad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
18 branded search terms
- gps plotter simrad
- simrad
- simrad autopilot
- simrad evo 3
- simrad fish finder
- simrad go7
- simrad go9
- simrad go9xse
- simrad marine
- simrad nss evo3
- simrad nss12 evo3
- simrad nsx
- simrad radar
- simrad s2009
- simrad sonar
- simrad sounder
- simrad transducer
- simrad vhf radios
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Is Simrad your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.