Humminbird vs Simrad:Which is more popular by branded search in New Zealand?
In August 2026, Simrad had more branded searches than Humminbird among marine electronics brands in New Zealand. Simrad was estimated to have 1.2K branded searches compared to Humminbird’s 180, and held a 33.2% Share of Search versus Humminbird’s 4.9%.
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Which is more popular in search, Humminbird or Simrad?
Compare the fish finder, chartplotter and marine electronics brands New Zealand boaties fit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Simrad, Humminbird. The figures are in the table below the chart.
View monthly share of search table
| Month | Simrad | Lowrance | Garmin Marine | Raymarine | Humminbird |
|---|---|---|---|---|---|
| Oct 2025 | 27.3% | 31.4% | 19.5% | 17.3% | 4.6% |
| Nov 2025 | 26.4% | 33.1% | 20.9% | 14.1% | 5.5% |
| Dec 2025 | 24.5% | 37.6% | 19.3% | 14.5% | 4.2% |
| Jan 2026 | 26.4% | 37.1% | 19.6% | 12.7% | 4.3% |
| Feb 2026 | 29.9% | 30.9% | 21% | 13.6% | 4.7% |
| Mar 2026 | 30.7% | 31% | 19.6% | 14.2% | 4.5% |
| Apr 2026 | 30.9% | 28.7% | 19.5% | 17.6% | 3.3% |
| May 2026 | 30.6% | 29.7% | 19.5% | 15.9% | 4.2% |
| Jun 2026 | 33.6% | 28% | 18.4% | 15.9% | 4% |
| Jul 2026 | 34.1% | 26% | 22.8% | 12.9% | 4.2% |
| Aug 2026 | 33.2% | 28.1% | 21.5% | 12.3% | 4.9% |
| Sep 2026 | — | — | — | — | — |
How has the Humminbird and Simrad comparison changed over the last 12 months?
3 findings
- Simrad was ahead of Humminbird in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Humminbird’s estimated Share of Search among marine electronics brands in New Zealand moved from 4.6% to 4.9%, and its estimated monthly branded searches moved from 170 to 180.
- Across the 11 months ending August 2026, Simrad’s estimated Share of Search among marine electronics brands in New Zealand moved from 27.3% to 33.2%, and its estimated monthly branded searches moved from 1K to 1.2K.
How did search popularity change for New Zealand marine electronics brands in August 2026?
2 changes
In August 2026, Humminbird gained estimated Share of Search among marine electronics brands in New Zealand, from 4.2% to 4.9%.
In August 2026, Simrad lost estimated Share of Search among marine electronics brands in New Zealand, from 34.1% to 33.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Humminbird’s and Simrad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Humminbird
6 branded search terms
- fischfinder humminbird
- humminbird
- humminbird chartplotter
- humminbird helix 7
- humminbird marine
- humminbird sonar
Simrad
18 branded search terms
- gps plotter simrad
- simrad
- simrad autopilot
- simrad evo 3
- simrad fish finder
- simrad go7
- simrad go9
- simrad go9xse
- simrad marine
- simrad nss evo3
- simrad nss12 evo3
- simrad nsx
- simrad radar
- simrad s2009
- simrad sonar
- simrad sounder
- simrad transducer
- simrad vhf radios
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.