Brandwave

Magazines in New Zealand:Which brands are most popular in search?

In August 2026, New Zealand Listener was the most searched among magazines in New Zealand, with an estimated 1.7K branded searches and 40.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. New Zealand Listener40.7%
  2. NZ House & Garden31.7%
  3. Woman's Day NZ20.7%
  4. Metro4.1%
  5. North & South2.7%

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Share of SearchLeaderboard

Compare the magazines New Zealanders read in print and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among magazines in New Zealand, by month

Share of Search by month for New Zealand Listener, NZ House & Garden, Woman's Day NZ, Metro, North & South. The figures are in the table below the chart.

View monthly share of search table
MonthNew Zealand ListenerNZ House & GardenWoman's Day NZMetroNorth & South
Oct 202536.5%25.4%10.5%19.7%7.8%
Nov 202537.2%35.7%17.6%5.6%3.9%
Dec 202537.9%36.1%15.5%6.9%3.6%
Jan 202638.4%36.2%17.1%4.9%3.4%
Feb 202637.4%31.7%22.9%4.2%3.7%
Mar 202629.5%23.4%39.6%4.4%3.1%
Apr 202643.2%35.3%13.9%4.5%3.2%
May 202640.6%32.5%18.2%5.7%3%
Jun 202643%27.9%18.2%8%2.9%
Jul 202646.7%30.8%15.4%4.2%2.9%
Aug 202640.7%31.7%20.7%4.1%2.7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.New Zealand Listener

    40.7%

    held 1st · 1.7K estimated branded searches · -12.6% vs prior month · -6 points

  2. 2.NZ House & Garden

    31.7%

    held 2nd · 1.3K estimated branded searches · +3.2% vs prior month · +0.9 points

  3. 3.Woman's Day NZ

    20.7%

    held 3rd · 850 estimated branded searches · +34.9% vs prior month · +5.3 points

  4. 4.Metro

    4.1%

    held 4th · 170 estimated branded searches · 0% vs prior month · 0 points

  5. 5.North & South

    2.7%

    held 5th · 110 estimated branded searches · -8.3% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among magazines in New Zealand?

In August 2026, New Zealand Listener was the most searched among magazines in New Zealand, with an estimated 1.7K branded searches and 40.7% estimated Share of Search within this set. NZ House & Garden is in 2nd place, 9 percentage points behind at 31.7% Share of Search.

New Zealand magazines, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
New Zealand Listener36.5% → 40.7%46.7%Jul 202629.5%Mar 20261st
NZ House & Garden25.4% → 31.7%36.2%Jan 202623.4%Mar 20262nd
Woman's Day NZ10.5% → 20.7%39.6%Mar 202610.5%Oct 20254th → 3rd
Metro19.7% → 4.1%19.7%Oct 20254.1%Aug 20263rd → 4th
North & South7.8% → 2.7%7.8%Oct 20252.7%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, New Zealand Listener’s estimated Share of Search among magazines in New Zealand increased from 36.5% to 40.7%.
  • Across the 11 months ending August 2026, NZ House & Garden’s estimated Share of Search among magazines in New Zealand increased from 25.4% to 31.7%.
  • Across the 11 months ending August 2026, Woman's Day NZ’s estimated Share of Search among magazines in New Zealand increased from 10.5% to 20.7%.
  • Across the 11 months ending August 2026, Metro’s estimated Share of Search among magazines in New Zealand decreased from 19.7% to 4.1%.
  • Across the 11 months ending August 2026, North & South’s estimated Share of Search among magazines in New Zealand decreased from 7.8% to 2.7%.
  • Across the 11 months ending August 2026, New Zealand Listener’s estimated Share of Search among magazines in New Zealand peaked at 46.7% in July 2026 and was lowest at 29.5% in March 2026.
  • Across the 11 months ending August 2026, NZ House & Garden’s estimated Share of Search among magazines in New Zealand peaked at 36.2% in January 2026 and was lowest at 23.4% in March 2026.
  • Across the 11 months ending August 2026, Woman's Day NZ’s estimated Share of Search among magazines in New Zealand peaked at 39.6% in March 2026 and was lowest at 10.5% in October 2025.
  • Across the 11 months ending August 2026, Woman's Day NZ rose from 4th to 3rd among magazines in New Zealand.
  • Across the 11 months ending August 2026, Metro fell from 3rd to 4th among magazines in New Zealand.

How did search popularity change for New Zealand magazines in August 2026?

  1. In August 2026, Woman's Day NZ gained estimated Share of Search among magazines in New Zealand, from 15.4% to 20.7%.

  2. In August 2026, NZ House & Garden gained estimated Share of Search among magazines in New Zealand, from 30.8% to 31.7%.

  3. In August 2026, New Zealand Listener lost estimated Share of Search among magazines in New Zealand, from 46.7% to 40.7%.

  4. Estimated monthly branded searches for Metro in New Zealand fell 83.2% over 11 measured months, from 1K to 170 in August 2026.

  5. Estimated monthly branded searches for North & South in New Zealand fell 72.5% over 11 measured months, from 400 to 110 in August 2026.

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