Metro vs North & South:Which is more popular by branded search in New Zealand?
In August 2026, Metro had more branded searches than North & South among magazines in New Zealand. Metro was estimated to have 170 branded searches compared to North & South’s 110, and held a 4.1% Share of Search versus North & South’s 2.7%.
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Which is more popular in search, Metro or North & South?
Compare the magazines New Zealanders read in print and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Metro, North & South. The figures are in the table below the chart.
View monthly share of search table
| Month | New Zealand Listener | NZ House & Garden | Woman's Day NZ | Metro | North & South |
|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 25.4% | 10.5% | 19.7% | 7.8% |
| Nov 2025 | 37.2% | 35.7% | 17.6% | 5.6% | 3.9% |
| Dec 2025 | 37.9% | 36.1% | 15.5% | 6.9% | 3.6% |
| Jan 2026 | 38.4% | 36.2% | 17.1% | 4.9% | 3.4% |
| Feb 2026 | 37.4% | 31.7% | 22.9% | 4.2% | 3.7% |
| Mar 2026 | 29.5% | 23.4% | 39.6% | 4.4% | 3.1% |
| Apr 2026 | 43.2% | 35.3% | 13.9% | 4.5% | 3.2% |
| May 2026 | 40.6% | 32.5% | 18.2% | 5.7% | 3% |
| Jun 2026 | 43% | 27.9% | 18.2% | 8% | 2.9% |
| Jul 2026 | 46.7% | 30.8% | 15.4% | 4.2% | 2.9% |
| Aug 2026 | 40.7% | 31.7% | 20.7% | 4.1% | 2.7% |
| Sep 2026 | — | — | — | — | — |
How has the Metro and North & South comparison changed over the last 12 months?
3 findings
- Metro was ahead of North & South in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Metro’s estimated Share of Search among magazines in New Zealand moved from 19.7% to 4.1%, and its estimated monthly branded searches moved from 1K to 170.
- Across the 11 months ending August 2026, North & South’s estimated Share of Search among magazines in New Zealand moved from 7.8% to 2.7%, and its estimated monthly branded searches moved from 400 to 110.
How did search popularity change for New Zealand magazines in August 2026?
2 changes
Estimated monthly branded searches for Metro in New Zealand fell 83.2% over 11 measured months, from 1K to 170 in August 2026.
Estimated monthly branded searches for North & South in New Zealand fell 72.5% over 11 measured months, from 400 to 110 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Metro’s and North & South’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Metro
3 branded search terms
- metro issue
- metro magazine
- metro subscription
North & South
2 branded search terms
- north & south magazine
- north & south subscription
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.