Brandwave

How popular isNorth & South in search?

In August 2026, there were an estimated 110 branded searches for North & South in New Zealand which is down 72.5% over the last 11 months. North & South holds 2.7% estimated Share of Search among New Zealand magazines and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. New Zealand Listener40.7%
  2. NZ House & Garden31.7%
  3. Woman's Day NZ20.7%
  4. Metro4.1%
  5. North & South2.7%
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Which magazines compete with North & South?

North & South against magazines in New Zealand, by month

Share of Search by month for New Zealand Listener, NZ House & Garden, Woman's Day NZ, Metro, North & South. The figures are in the table below the chart.

View monthly share of search table
MonthNew Zealand ListenerNZ House & GardenWoman's Day NZMetroNorth & South
Oct 202536.5%25.4%10.5%19.7%7.8%
Nov 202537.2%35.7%17.6%5.6%3.9%
Dec 202537.9%36.1%15.5%6.9%3.6%
Jan 202638.4%36.2%17.1%4.9%3.4%
Feb 202637.4%31.7%22.9%4.2%3.7%
Mar 202629.5%23.4%39.6%4.4%3.1%
Apr 202643.2%35.3%13.9%4.5%3.2%
May 202640.6%32.5%18.2%5.7%3%
Jun 202643%27.9%18.2%8%2.9%
Jul 202646.7%30.8%15.4%4.2%2.9%
Aug 202640.7%31.7%20.7%4.1%2.7%
Sep 2026—————

  1. 1.New Zealand Listener

    40.7%

    held 1st · 1.7K estimated branded searches · -12.6% vs prior month · -6 points

  2. 2.NZ House & Garden

    31.7%

    held 2nd · 1.3K estimated branded searches · +3.2% vs prior month · +0.9 points

  3. 3.Woman's Day NZ

    20.7%

    held 3rd · 850 estimated branded searches · +34.9% vs prior month · +5.3 points

  4. 4.Metro

    4.1%

    held 4th · 170 estimated branded searches · 0% vs prior month · 0 points

  5. 5.North & South

    2.7%

    held 5th · 110 estimated branded searches · -8.3% vs prior month · -0.3 points

Compare search popularity between North & South and its closest rivals

How has branded search demand for North & South changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for North & South in New Zealand fell from 400 to 110.
  • Across the 11 months ending August 2026, North & South’s estimated Share of Search among magazines in New Zealand decreased from 7.8% to 2.7%.

How did search popularity change for New Zealand magazines in August 2026?

  1. In August 2026, Woman's Day NZ gained estimated Share of Search among magazines in New Zealand, from 15.4% to 20.7%.

  2. In August 2026, NZ House & Garden gained estimated Share of Search among magazines in New Zealand, from 30.8% to 31.7%.

  3. In August 2026, New Zealand Listener lost estimated Share of Search among magazines in New Zealand, from 46.7% to 40.7%.

  4. Estimated monthly branded searches for Metro in New Zealand fell 83.2% over 11 measured months, from 1K to 170 in August 2026.

  5. Estimated monthly branded searches for North & South in New Zealand fell 72.5% over 11 measured months, from 400 to 110 in August 2026.

How is North & South measured?

Brandwave collects information about searches that people make online using North & South’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • north & south magazine
  • north & south subscription

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How the Brand Demand Index is measured

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