North & South vs NZ House & Garden:Which is more popular by branded search in New Zealand?
In August 2026, NZ House & Garden had more branded searches than North & South among magazines in New Zealand. NZ House & Garden was estimated to have 1.3K branded searches compared to North & South’s 110, and held a 31.7% Share of Search versus North & South’s 2.7%.
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Which is more popular in search, North & South or NZ House & Garden?
Compare the magazines New Zealanders read in print and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZ House & Garden, North & South. The figures are in the table below the chart.
View monthly share of search table
| Month | New Zealand Listener | NZ House & Garden | Woman's Day NZ | Metro | North & South |
|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 25.4% | 10.5% | 19.7% | 7.8% |
| Nov 2025 | 37.2% | 35.7% | 17.6% | 5.6% | 3.9% |
| Dec 2025 | 37.9% | 36.1% | 15.5% | 6.9% | 3.6% |
| Jan 2026 | 38.4% | 36.2% | 17.1% | 4.9% | 3.4% |
| Feb 2026 | 37.4% | 31.7% | 22.9% | 4.2% | 3.7% |
| Mar 2026 | 29.5% | 23.4% | 39.6% | 4.4% | 3.1% |
| Apr 2026 | 43.2% | 35.3% | 13.9% | 4.5% | 3.2% |
| May 2026 | 40.6% | 32.5% | 18.2% | 5.7% | 3% |
| Jun 2026 | 43% | 27.9% | 18.2% | 8% | 2.9% |
| Jul 2026 | 46.7% | 30.8% | 15.4% | 4.2% | 2.9% |
| Aug 2026 | 40.7% | 31.7% | 20.7% | 4.1% | 2.7% |
| Sep 2026 | — | — | — | — | — |
How has the North & South and NZ House & Garden comparison changed over the last 12 months?
3 findings
- NZ House & Garden was ahead of North & South in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, North & South’s estimated Share of Search among magazines in New Zealand moved from 7.8% to 2.7%, and its estimated monthly branded searches moved from 400 to 110.
- Across the 11 months ending August 2026, NZ House & Garden’s estimated Share of Search among magazines in New Zealand moved from 25.4% to 31.7%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for New Zealand magazines in August 2026?
2 changes
In August 2026, NZ House & Garden gained estimated Share of Search among magazines in New Zealand, from 30.8% to 31.7%.
Estimated monthly branded searches for North & South in New Zealand fell 72.5% over 11 measured months, from 400 to 110 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using North & South’s and NZ House & Garden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
North & South
2 branded search terms
- north & south magazine
- north & south subscription
NZ House & Garden
5 branded search terms
- house and garden magazine
- nz house & garden subscription
- nz house and garden
- nz house and garden latest issue
- nz house and garden magazine website
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.