Metro vs New Zealand Listener:Which is more popular by branded search in New Zealand?

Name: Metro vs New Zealand Listener: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, New Zealand Listener had more branded searches than Metro among magazines in New Zealand. New Zealand Listener was estimated to have 1.7K branded searches compared to Metro’s 170, and held a 40.7% Share of Search versus Metro’s 4.1%.

Share of Search among magazines in New Zealand in August 2026Which is more popular in search, Metro or New Zealand Listener?

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Which is more popular in search, Metro or New Zealand Listener?

Compare the magazines New Zealanders read in print and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Metro and New Zealand Listener among magazines in New Zealand, by month

Month	New Zealand Listener	NZ House & Garden	Woman's Day NZ	Metro	North & South
Oct 2025	36.5%	25.4%	10.5%	19.7%	7.8%
Nov 2025	37.2%	35.7%	17.6%	5.6%	3.9%
Dec 2025	37.9%	36.1%	15.5%	6.9%	3.6%
Jan 2026	38.4%	36.2%	17.1%	4.9%	3.4%
Feb 2026	37.4%	31.7%	22.9%	4.2%	3.7%
Mar 2026	29.5%	23.4%	39.6%	4.4%	3.1%
Apr 2026	43.2%	35.3%	13.9%	4.5%	3.2%
May 2026	40.6%	32.5%	18.2%	5.7%	3%
Jun 2026	43%	27.9%	18.2%	8%	2.9%
Jul 2026	46.7%	30.8%	15.4%	4.2%	2.9%
Aug 2026	40.7%	31.7%	20.7%	4.1%	2.7%
Sep 2026	—	—	—	—	—

How has the Metro and New Zealand Listener comparison changed over the last 12 months?

3 findings

New Zealand Listener was ahead of Metro in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Metro’s estimated Share of Search among magazines in New Zealand moved from 19.7% to 4.1%, and its estimated monthly branded searches moved from 1K to 170.
Across the 11 months ending August 2026, New Zealand Listener’s estimated Share of Search among magazines in New Zealand moved from 36.5% to 40.7%, and its estimated monthly branded searches moved from 1.9K to 1.7K.

How did search popularity change for New Zealand magazines in August 2026?

2 changes

In August 2026, New Zealand Listener lost estimated Share of Search among magazines in New Zealand, from 46.7% to 40.7%.
Estimated monthly branded searches for Metro in New Zealand fell 83.2% over 11 measured months, from 1K to 170 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Metro’s and New Zealand Listener’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.