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Invercargill accounting firms in New Zealand:Which brands are most popular in search?

In August 2026, BDO was the most searched among invercargill accounting firms in New Zealand, with an estimated 3.7K branded searches and 79.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. BDO79.2%
  2. McCulloch & Partners10%
  3. Tax Link5.1%
  4. Malloch McClean +MORE4.9%
  5. Simpsons Chartered Accountants0.85%

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Share of SearchLeaderboard

Compare Invercargill accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among invercargill accounting firms in New Zealand, by month

Share of Search by month for BDO, McCulloch & Partners, Tax Link, Malloch McClean +MORE. The figures are in the table below the chart.

View monthly share of search table
MonthBDOMcCulloch & PartnersTax LinkMalloch McClean +MORESimpsons Chartered Accountants
Oct 202579.7%8.4%4.6%6.4%0.91%
Nov 202579.5%9.6%3.5%6.1%1.3%
Dec 202581.2%8.4%4.5%5%0.84%
Jan 202678.4%8.2%5.7%6%1.6%
Feb 202680.6%8.2%4.6%6%0.66%
Mar 202682.1%7.1%5.5%4.5%0.81%
Apr 202676%9.7%6.7%6.5%1.2%
May 202678.4%9.2%5.3%6.2%0.85%
Jun 202676.4%8.7%5.9%7.6%1.3%
Jul 202678.2%9.8%5%6.1%0.91%
Aug 202679.2%10%5.1%4.9%0.85%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.BDO

    79.2%

    held 1st · 3.7K estimated branded searches · +8.4% vs prior month · +1 points

  2. 2.McCulloch & Partners

    10%

    held 2nd · 470 estimated branded searches · +9.3% vs prior month · +0.2 points

  3. 3.Tax Link

    5.1%

    moved from 4th to 3rd · 240 estimated branded searches · +9.1% vs prior month · +0.1 points

  4. 4.Malloch McClean +MORE

    4.9%

    moved from 3rd to 4th · 230 estimated branded searches · -14.8% vs prior month · -1.2 points

  5. 5.Simpsons Chartered Accountants

    0.85%

    held 5th · 40 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among invercargill accounting firms in New Zealand?

In August 2026, BDO was the most searched among invercargill accounting firms in New Zealand, with an estimated 3.7K branded searches and 79.2% estimated Share of Search within this set. McCulloch & Partners is in 2nd place, 69.3 percentage points behind at 10% Share of Search.

New Zealand invercargill accounting firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
BDO79.7% → 79.2%82.1%Mar 202676%Apr 20261st
McCulloch & Partners8.4% → 10%10%Aug 20267.1%Mar 20262nd
Tax Link4.6% → 5.1%6.7%Apr 20263.5%Nov 20254th → 3rd
Malloch McClean +MORE6.4% → 4.9%7.6%Jun 20264.5%Mar 20263rd → 4th
Simpsons Chartered Accountants0.91% → 0.85%1.6%Jan 20260.66%Feb 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, McCulloch & Partners’ estimated Share of Search among invercargill accounting firms in New Zealand increased from 8.4% to 10%.
  • Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among invercargill accounting firms in New Zealand increased from 4.6% to 5.1%.
  • Across the 11 months ending August 2026, Malloch McClean +MORE’s estimated Share of Search among invercargill accounting firms in New Zealand decreased from 6.4% to 4.9%.
  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among invercargill accounting firms in New Zealand peaked at 82.1% in March 2026 and was lowest at 76% in April 2026.
  • Across the 11 months ending August 2026, McCulloch & Partners’ estimated Share of Search among invercargill accounting firms in New Zealand peaked at 10% in August 2026 and was lowest at 7.1% in March 2026.
  • Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among invercargill accounting firms in New Zealand peaked at 6.7% in April 2026 and was lowest at 3.5% in November 2025.
  • Across the 11 months ending August 2026, Malloch McClean +MORE’s estimated Share of Search among invercargill accounting firms in New Zealand peaked at 7.6% in June 2026 and was lowest at 4.5% in March 2026.
  • Across the 11 months ending August 2026, Tax Link rose from 4th to 3rd among invercargill accounting firms in New Zealand.
  • Across the 11 months ending August 2026, Malloch McClean +MORE fell from 3rd to 4th among invercargill accounting firms in New Zealand.
  • Across the 11 months ending August 2026, BDO and Simpsons Chartered Accountants held steady: their estimated Share of Search among invercargill accounting firms in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand invercargill accounting firms in August 2026?

  1. In August 2026, BDO gained estimated Share of Search among invercargill accounting firms in New Zealand, from 78.2% to 79.2%.

  2. In August 2026, Malloch McClean +MORE lost estimated Share of Search among invercargill accounting firms in New Zealand, from 6.1% to 4.9%.

  3. In August 2026, Tax Link rose from 4th to 3rd among invercargill accounting firms in New Zealand.

  4. Estimated monthly branded searches for McCulloch & Partners in New Zealand rose 27% over 11 measured months, from 370 to 470 in August 2026.

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