Brandwave

Insect repellent brands in New Zealand:Which brands are most popular in search?

In August 2026, Bushman was the most searched among insect repellent brands in New Zealand, with an estimated 490 branded searches and 49% estimated Share of Search within this set.

Share of Search, August 2026
  1. Bushman49%
  2. Off!20%
  3. Goodbye Sandfly15%
  4. Aerogard14%
  5. Rid2%

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Share of SearchLeaderboard

Compare the insect and sandfly repellent brands New Zealanders take outdoors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among insect repellent brands in New Zealand, by month

Share of Search by month for Bushman, Off!, Goodbye Sandfly, Aerogard, Rid. The figures are in the table below the chart.

View monthly share of search table
MonthBushmanOff!Goodbye SandflyAerogardRid
Oct 202548%5.9%22.5%18.6%4.9%
Nov 202529.5%3.3%20.1%44.7%2.5%
Dec 202533.3%3%18.5%43.2%2%
Jan 202637.3%4.1%22.1%33.6%3%
Feb 202642.4%5.9%22.3%27.3%2.1%
Mar 202642.4%8.1%23.8%22.7%2.9%
Apr 202640.3%13.4%21.8%21.8%2.5%
May 202637.3%34.2%10.8%14.6%3.2%
Jun 202639.1%35.1%9.3%13.2%3.3%
Jul 202645.4%20.4%11.1%19.4%3.7%
Aug 202649%20%15%14%2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Bushman

    49%

    held 1st · 490 estimated branded searches · 0% vs prior month · +3.6 points

  2. 2.Off!

    20%

    held 2nd · 200 estimated branded searches · -9.1% vs prior month · -0.4 points

  3. 3.Goodbye Sandfly

    15%

    moved from 4th to 3rd · 150 estimated branded searches · +25% vs prior month · +3.9 points

  4. 4.Aerogard

    14%

    moved from 3rd to 4th · 140 estimated branded searches · -33.3% vs prior month · -5.4 points

  5. 5.Rid

    2%

    held 5th · 20 estimated branded searches · -50% vs prior month · -1.7 points

Compare search popularity between leading brands

Which brand is most popular in search among insect repellent brands in New Zealand?

In August 2026, Bushman was the most searched among insect repellent brands in New Zealand, with an estimated 490 branded searches and 49% estimated Share of Search within this set. Off! is in 2nd place, 29 percentage points behind at 20% Share of Search.

New Zealand insect repellent brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bushman48% → 49%49%Aug 202629.5%Nov 20251st
Off!5.9% → 20%35.1%Jun 20263%Dec 20254th → 2nd
Goodbye Sandfly22.5% → 15%23.8%Mar 20269.3%Jun 20262nd → 3rd
Aerogard18.6% → 14%44.7%Nov 202513.2%Jun 20263rd → 4th
Rid4.9% → 2%4.9%Oct 20252%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bushman’s estimated Share of Search among insect repellent brands in New Zealand increased from 48% to 49%.
  • Across the 11 months ending August 2026, Off!’s estimated Share of Search among insect repellent brands in New Zealand increased from 5.9% to 20%.
  • Across the 11 months ending August 2026, Goodbye Sandfly’s estimated Share of Search among insect repellent brands in New Zealand decreased from 22.5% to 15%.
  • Across the 11 months ending August 2026, Aerogard’s estimated Share of Search among insect repellent brands in New Zealand decreased from 18.6% to 14%.
  • Across the 11 months ending August 2026, Rid’s estimated Share of Search among insect repellent brands in New Zealand decreased from 4.9% to 2%.
  • Across the 11 months ending August 2026, Bushman’s estimated Share of Search among insect repellent brands in New Zealand peaked at 49% in August 2026 and was lowest at 29.5% in November 2025.
  • Across the 11 months ending August 2026, Off!’s estimated Share of Search among insect repellent brands in New Zealand peaked at 35.1% in June 2026 and was lowest at 3% in December 2025.
  • Across the 11 months ending August 2026, Goodbye Sandfly’s estimated Share of Search among insect repellent brands in New Zealand peaked at 23.8% in March 2026 and was lowest at 9.3% in June 2026.
  • Across the 11 months ending August 2026, Aerogard’s estimated Share of Search among insect repellent brands in New Zealand peaked at 44.7% in November 2025 and was lowest at 13.2% in June 2026.
  • Across the 11 months ending August 2026, Rid’s estimated Share of Search among insect repellent brands in New Zealand peaked at 4.9% in October 2025 and was lowest at 2% in December 2025.
  • Across the 11 months ending August 2026, Off! rose from 4th to 2nd among insect repellent brands in New Zealand.
  • Across the 11 months ending August 2026, Goodbye Sandfly fell from 2nd to 3rd among insect repellent brands in New Zealand.
  • Across the 11 months ending August 2026, Aerogard fell from 3rd to 4th among insect repellent brands in New Zealand.

How did search popularity change for New Zealand insect repellent brands in August 2026?

  1. In August 2026, Goodbye Sandfly overtook Aerogard to rank 3rd among insect repellent brands in New Zealand, at 15%.

  2. In August 2026, Bushman gained estimated Share of Search among insect repellent brands in New Zealand, from 45.4% to 49%.

  3. In August 2026, Aerogard lost estimated Share of Search among insect repellent brands in New Zealand, from 19.4% to 14%.

  4. In August 2026, Rid lost estimated Share of Search among insect repellent brands in New Zealand, from 3.7% to 2%.

  5. Estimated monthly branded searches for Off! in New Zealand rose 233.3% over 11 measured months, from 60 to 200 in August 2026.

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