Bushman vs Off!:Which is more popular by branded search in New Zealand?
In August 2026, Bushman had more branded searches than Off! among insect repellent brands in New Zealand. Bushman was estimated to have 490 branded searches compared to Off!’s 200, and held a 49% Share of Search versus Off!’s 20%.
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Which is more popular in search, Bushman or Off!?
Compare the insect and sandfly repellent brands New Zealanders take outdoors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bushman, Off!. The figures are in the table below the chart.
View monthly share of search table
| Month | Bushman | Off! | Goodbye Sandfly | Aerogard | Rid |
|---|---|---|---|---|---|
| Oct 2025 | 48% | 5.9% | 22.5% | 18.6% | 4.9% |
| Nov 2025 | 29.5% | 3.3% | 20.1% | 44.7% | 2.5% |
| Dec 2025 | 33.3% | 3% | 18.5% | 43.2% | 2% |
| Jan 2026 | 37.3% | 4.1% | 22.1% | 33.6% | 3% |
| Feb 2026 | 42.4% | 5.9% | 22.3% | 27.3% | 2.1% |
| Mar 2026 | 42.4% | 8.1% | 23.8% | 22.7% | 2.9% |
| Apr 2026 | 40.3% | 13.4% | 21.8% | 21.8% | 2.5% |
| May 2026 | 37.3% | 34.2% | 10.8% | 14.6% | 3.2% |
| Jun 2026 | 39.1% | 35.1% | 9.3% | 13.2% | 3.3% |
| Jul 2026 | 45.4% | 20.4% | 11.1% | 19.4% | 3.7% |
| Aug 2026 | 49% | 20% | 15% | 14% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the Bushman and Off! comparison changed over the last 12 months?
3 findings
- Bushman was ahead of Off! in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bushman’s estimated Share of Search among insect repellent brands in New Zealand moved from 48% to 49%, and its estimated monthly branded searches held steady at 490.
- Across the 11 months ending August 2026, Off!’s estimated Share of Search among insect repellent brands in New Zealand moved from 5.9% to 20%, and its estimated monthly branded searches moved from 60 to 200.
How did search popularity change for New Zealand insect repellent brands in August 2026?
2 changes
In August 2026, Bushman gained estimated Share of Search among insect repellent brands in New Zealand, from 45.4% to 49%.
Estimated monthly branded searches for Off! in New Zealand rose 233.3% over 11 measured months, from 60 to 200 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bushman’s and Off!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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