How popular isOff! in search?
In August 2026, there were an estimated 200 branded searches for Off! in New Zealand which is up 233.3% over the last 11 months. Off! holds 20% estimated Share of Search among New Zealand insect repellent brands and is ranked 2nd of 5 competitors for search popularity.
Bushman49%
Off!20%- Goodbye Sandfly15%
Aerogard14%
Rid2%
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Which insect repellent brands compete with Off!?
Share of Search by month for Bushman, Off!, Goodbye Sandfly, Aerogard, Rid. The figures are in the table below the chart.
View monthly share of search table
| Month | Bushman | Off! | Goodbye Sandfly | Aerogard | Rid |
|---|---|---|---|---|---|
| Oct 2025 | 48% | 5.9% | 22.5% | 18.6% | 4.9% |
| Nov 2025 | 29.5% | 3.3% | 20.1% | 44.7% | 2.5% |
| Dec 2025 | 33.3% | 3% | 18.5% | 43.2% | 2% |
| Jan 2026 | 37.3% | 4.1% | 22.1% | 33.6% | 3% |
| Feb 2026 | 42.4% | 5.9% | 22.3% | 27.3% | 2.1% |
| Mar 2026 | 42.4% | 8.1% | 23.8% | 22.7% | 2.9% |
| Apr 2026 | 40.3% | 13.4% | 21.8% | 21.8% | 2.5% |
| May 2026 | 37.3% | 34.2% | 10.8% | 14.6% | 3.2% |
| Jun 2026 | 39.1% | 35.1% | 9.3% | 13.2% | 3.3% |
| Jul 2026 | 45.4% | 20.4% | 11.1% | 19.4% | 3.7% |
| Aug 2026 | 49% | 20% | 15% | 14% | 2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49% | 490 | 0% | +3.6 points | |
| 2, held 2nd | 20% | 200 | -9.1% | -0.4 points | |
| 3, moved from 4th to 3rd | 15% | 150 | +25% | +3.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 14% | 140 | -33.3% | -5.4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2% | 20 | -50% | -1.7 points |
1.
Bushman49%
held 1st · 490 estimated branded searches · 0% vs prior month · +3.6 points
2.
Off!20%
held 2nd · 200 estimated branded searches · -9.1% vs prior month · -0.4 points
15%
moved from 4th to 3rd · 150 estimated branded searches · +25% vs prior month · +3.9 points
4.
Aerogard14%
moved from 3rd to 4th · 140 estimated branded searches · -33.3% vs prior month · -5.4 points
5.
Rid2%
held 5th · 20 estimated branded searches · -50% vs prior month · -1.7 points
Compare search popularity between Off! and its closest rivals
How has branded search demand for Off! changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Off! in New Zealand rose from 60 to 200.
- Across the 11 months ending August 2026, Off!’s estimated Share of Search among insect repellent brands in New Zealand increased from 5.9% to 20%.
- Across the 11 months ending August 2026, Off!’s estimated Share of Search among insect repellent brands in New Zealand peaked at 35.1% in June 2026 and was lowest at 3% in December 2025.
- Across the 11 months ending August 2026, Off! rose from 4th to 2nd among insect repellent brands in New Zealand.
How did search popularity change for New Zealand insect repellent brands in August 2026?
5 changes
In August 2026, Goodbye Sandfly overtook Aerogard to rank 3rd among insect repellent brands in New Zealand, at 15%.
In August 2026, Bushman gained estimated Share of Search among insect repellent brands in New Zealand, from 45.4% to 49%.
In August 2026, Aerogard lost estimated Share of Search among insect repellent brands in New Zealand, from 19.4% to 14%.
In August 2026, Rid lost estimated Share of Search among insect repellent brands in New Zealand, from 3.7% to 2%.
Estimated monthly branded searches for Off! in New Zealand rose 233.3% over 11 measured months, from 60 to 200 in August 2026.
How is Off! measured?
Brandwave collects information about searches that people make online using Off!’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- deep woods off repellent
- off bug repellent
- off mosquito
- off repellent
Do you work for Off!? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Off! your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.