Goodbye Sandfly vs Off!:Which is more popular by branded search in New Zealand?

Name: Goodbye Sandfly vs Off!: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Off! had more branded searches than Goodbye Sandfly among insect repellent brands in New Zealand. Off! was estimated to have 200 branded searches compared to Goodbye Sandfly’s 150, and held a 20% Share of Search versus Goodbye Sandfly’s 15%.

Share of Search among insect repellent brands in New Zealand in August 2026Which is more popular in search, Goodbye Sandfly or Off!?

Follow Goodbye Sandfly vs Off! and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Goodbye Sandfly or Off!?

Compare the insect and sandfly repellent brands New Zealanders take outdoors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Goodbye Sandfly and Off! among insect repellent brands in New Zealand, by month

Month	Bushman	Off!	Goodbye Sandfly	Aerogard	Rid
Oct 2025	48%	5.9%	22.5%	18.6%	4.9%
Nov 2025	29.5%	3.3%	20.1%	44.7%	2.5%
Dec 2025	33.3%	3%	18.5%	43.2%	2%
Jan 2026	37.3%	4.1%	22.1%	33.6%	3%
Feb 2026	42.4%	5.9%	22.3%	27.3%	2.1%
Mar 2026	42.4%	8.1%	23.8%	22.7%	2.9%
Apr 2026	40.3%	13.4%	21.8%	21.8%	2.5%
May 2026	37.3%	34.2%	10.8%	14.6%	3.2%
Jun 2026	39.1%	35.1%	9.3%	13.2%	3.3%
Jul 2026	45.4%	20.4%	11.1%	19.4%	3.7%
Aug 2026	49%	20%	15%	14%	2%
Sep 2026	—	—	—	—	—

How has the Goodbye Sandfly and Off! comparison changed over the last 12 months?

3 findings

The lead changed hands once in the 11 months ending August 2026: Off! took it in May 2026.
Across the 11 months ending August 2026, Goodbye Sandfly’s estimated Share of Search among insect repellent brands in New Zealand moved from 22.5% to 15%, and its estimated monthly branded searches moved from 230 to 150.
Across the 11 months ending August 2026, Off!’s estimated Share of Search among insect repellent brands in New Zealand moved from 5.9% to 20%, and its estimated monthly branded searches moved from 60 to 200.

How did search popularity change for New Zealand insect repellent brands in August 2026?

2 changes

In August 2026, Goodbye Sandfly overtook Aerogard to rank 3rd among insect repellent brands in New Zealand, at 15%.
Estimated monthly branded searches for Off! in New Zealand rose 233.3% over 11 measured months, from 60 to 200 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Goodbye Sandfly’s and Off!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.