How popular isGoodbye Sandfly in search?
In August 2026, there were an estimated 150 branded searches for Goodbye Sandfly in New Zealand which is down 34.8% over the last 11 months. Goodbye Sandfly holds 15% estimated Share of Search among New Zealand insect repellent brands and is ranked 3rd of 5 competitors for search popularity.
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Which insect repellent brands compete with Goodbye Sandfly?
Share of Search by month for Bushman, Off!, Goodbye Sandfly, Aerogard, Rid. The figures are in the table below the chart.
View monthly share of search table
| Month | Bushman | Off! | Goodbye Sandfly | Aerogard | Rid |
|---|---|---|---|---|---|
| Oct 2025 | 48% | 5.9% | 22.5% | 18.6% | 4.9% |
| Nov 2025 | 29.5% | 3.3% | 20.1% | 44.7% | 2.5% |
| Dec 2025 | 33.3% | 3% | 18.5% | 43.2% | 2% |
| Jan 2026 | 37.3% | 4.1% | 22.1% | 33.6% | 3% |
| Feb 2026 | 42.4% | 5.9% | 22.3% | 27.3% | 2.1% |
| Mar 2026 | 42.4% | 8.1% | 23.8% | 22.7% | 2.9% |
| Apr 2026 | 40.3% | 13.4% | 21.8% | 21.8% | 2.5% |
| May 2026 | 37.3% | 34.2% | 10.8% | 14.6% | 3.2% |
| Jun 2026 | 39.1% | 35.1% | 9.3% | 13.2% | 3.3% |
| Jul 2026 | 45.4% | 20.4% | 11.1% | 19.4% | 3.7% |
| Aug 2026 | 49% | 20% | 15% | 14% | 2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49% | 490 | 0% | +3.6 points | |
| 2, held 2nd | 20% | 200 | -9.1% | -0.4 points | |
| 3, moved from 4th to 3rd | 15% | 150 | +25% | +3.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 14% | 140 | -33.3% | -5.4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2% | 20 | -50% | -1.7 points |
1.
Bushman49%
held 1st · 490 estimated branded searches · 0% vs prior month · +3.6 points
2.
Off!20%
held 2nd · 200 estimated branded searches · -9.1% vs prior month · -0.4 points
15%
moved from 4th to 3rd · 150 estimated branded searches · +25% vs prior month · +3.9 points
4.
Aerogard14%
moved from 3rd to 4th · 140 estimated branded searches · -33.3% vs prior month · -5.4 points
5.
Rid2%
held 5th · 20 estimated branded searches · -50% vs prior month · -1.7 points
Compare search popularity between Goodbye Sandfly and its closest rivals
How has branded search demand for Goodbye Sandfly changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Goodbye Sandfly in New Zealand fell from 230 to 150.
- Across the 11 months ending August 2026, Goodbye Sandfly’s estimated Share of Search among insect repellent brands in New Zealand decreased from 22.5% to 15%.
- Across the 11 months ending August 2026, Goodbye Sandfly’s estimated Share of Search among insect repellent brands in New Zealand peaked at 23.8% in March 2026 and was lowest at 9.3% in June 2026.
- Across the 11 months ending August 2026, Goodbye Sandfly fell from 2nd to 3rd among insect repellent brands in New Zealand.
How did search popularity change for New Zealand insect repellent brands in August 2026?
5 changes
In August 2026, Goodbye Sandfly overtook Aerogard to rank 3rd among insect repellent brands in New Zealand, at 15%.
In August 2026, Bushman gained estimated Share of Search among insect repellent brands in New Zealand, from 45.4% to 49%.
In August 2026, Aerogard lost estimated Share of Search among insect repellent brands in New Zealand, from 19.4% to 14%.
In August 2026, Rid lost estimated Share of Search among insect repellent brands in New Zealand, from 3.7% to 2%.
Estimated monthly branded searches for Off! in New Zealand rose 233.3% over 11 measured months, from 60 to 200 in August 2026.
How is Goodbye Sandfly measured?
Brandwave collects information about searches that people make online using Goodbye Sandfly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- goodbye sandfly
- goodbye sandfly insect repellent
- goodbye sandfly nz
- goodbye sandfly repellent
- goodbye sandfly repellent review
- goodbyesandfly
- goodbyesandfly co nz
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Is Goodbye Sandfly your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.