Brandwave

How popular isRid in search?

In August 2026, there were an estimated 20 branded searches for Rid in New Zealand which is down 60% over the last 11 months. Rid holds 2% estimated Share of Search among New Zealand insect repellent brands and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Bushman49%
  2. Off!20%
  3. Goodbye Sandfly15%
  4. Aerogard14%
  5. Rid2%
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Which insect repellent brands compete with Rid?

Rid against insect repellent brands in New Zealand, by month

Share of Search by month for Bushman, Off!, Goodbye Sandfly, Aerogard, Rid. The figures are in the table below the chart.

View monthly share of search table
MonthBushmanOff!Goodbye SandflyAerogardRid
Oct 202548%5.9%22.5%18.6%4.9%
Nov 202529.5%3.3%20.1%44.7%2.5%
Dec 202533.3%3%18.5%43.2%2%
Jan 202637.3%4.1%22.1%33.6%3%
Feb 202642.4%5.9%22.3%27.3%2.1%
Mar 202642.4%8.1%23.8%22.7%2.9%
Apr 202640.3%13.4%21.8%21.8%2.5%
May 202637.3%34.2%10.8%14.6%3.2%
Jun 202639.1%35.1%9.3%13.2%3.3%
Jul 202645.4%20.4%11.1%19.4%3.7%
Aug 202649%20%15%14%2%
Sep 2026—————

  1. 1.Bushman

    49%

    held 1st · 490 estimated branded searches · 0% vs prior month · +3.6 points

  2. 2.Off!

    20%

    held 2nd · 200 estimated branded searches · -9.1% vs prior month · -0.4 points

  3. 3.Goodbye Sandfly

    15%

    moved from 4th to 3rd · 150 estimated branded searches · +25% vs prior month · +3.9 points

  4. 4.Aerogard

    14%

    moved from 3rd to 4th · 140 estimated branded searches · -33.3% vs prior month · -5.4 points

  5. 5.Rid

    2%

    held 5th · 20 estimated branded searches · -50% vs prior month · -1.7 points

Compare search popularity between Rid and its closest rivals

How has branded search demand for Rid changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rid in New Zealand fell from 50 to 20.
  • Across the 11 months ending August 2026, Rid’s estimated Share of Search among insect repellent brands in New Zealand decreased from 4.9% to 2%.
  • Across the 11 months ending August 2026, Rid’s estimated Share of Search among insect repellent brands in New Zealand peaked at 4.9% in October 2025 and was lowest at 2% in December 2025.

How did search popularity change for New Zealand insect repellent brands in August 2026?

  1. In August 2026, Goodbye Sandfly overtook Aerogard to rank 3rd among insect repellent brands in New Zealand, at 15%.

  2. In August 2026, Bushman gained estimated Share of Search among insect repellent brands in New Zealand, from 45.4% to 49%.

  3. In August 2026, Aerogard lost estimated Share of Search among insect repellent brands in New Zealand, from 19.4% to 14%.

  4. In August 2026, Rid lost estimated Share of Search among insect repellent brands in New Zealand, from 3.7% to 2%.

  5. Estimated monthly branded searches for Off! in New Zealand rose 233.3% over 11 measured months, from 60 to 200 in August 2026.

How is Rid measured?

Brandwave collects information about searches that people make online using Rid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • rid mosquito
  • rid repellent

Do you work for Rid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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