Aerogard vs Rid:Which is more popular by branded search in New Zealand?
In August 2026, Aerogard had more branded searches than Rid among insect repellent brands in New Zealand. Aerogard was estimated to have 140 branded searches compared to Rid’s 20, and held a 14% Share of Search versus Rid’s 2%.
Follow Aerogard vs Rid and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Aerogard or Rid?
Compare the insect and sandfly repellent brands New Zealanders take outdoors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aerogard, Rid. The figures are in the table below the chart.
View monthly share of search table
| Month | Bushman | Off! | Goodbye Sandfly | Aerogard | Rid |
|---|---|---|---|---|---|
| Oct 2025 | 48% | 5.9% | 22.5% | 18.6% | 4.9% |
| Nov 2025 | 29.5% | 3.3% | 20.1% | 44.7% | 2.5% |
| Dec 2025 | 33.3% | 3% | 18.5% | 43.2% | 2% |
| Jan 2026 | 37.3% | 4.1% | 22.1% | 33.6% | 3% |
| Feb 2026 | 42.4% | 5.9% | 22.3% | 27.3% | 2.1% |
| Mar 2026 | 42.4% | 8.1% | 23.8% | 22.7% | 2.9% |
| Apr 2026 | 40.3% | 13.4% | 21.8% | 21.8% | 2.5% |
| May 2026 | 37.3% | 34.2% | 10.8% | 14.6% | 3.2% |
| Jun 2026 | 39.1% | 35.1% | 9.3% | 13.2% | 3.3% |
| Jul 2026 | 45.4% | 20.4% | 11.1% | 19.4% | 3.7% |
| Aug 2026 | 49% | 20% | 15% | 14% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the Aerogard and Rid comparison changed over the last 12 months?
3 findings
- Aerogard was ahead of Rid in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aerogard’s estimated Share of Search among insect repellent brands in New Zealand moved from 18.6% to 14%, and its estimated monthly branded searches moved from 190 to 140.
- Across the 11 months ending August 2026, Rid’s estimated Share of Search among insect repellent brands in New Zealand moved from 4.9% to 2%, and its estimated monthly branded searches moved from 50 to 20.
How did search popularity change for New Zealand insect repellent brands in August 2026?
3 changes
In August 2026, Goodbye Sandfly overtook Aerogard to rank 3rd among insect repellent brands in New Zealand, at 15%.
In August 2026, Aerogard lost estimated Share of Search among insect repellent brands in New Zealand, from 19.4% to 14%.
In August 2026, Rid lost estimated Share of Search among insect repellent brands in New Zealand, from 3.7% to 2%.
How each brand is measured
Brandwave collects information about searches that people make online using Aerogard’s and Rid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.