Off! vs Rid:Which is more popular by branded search in New Zealand?
In August 2026, Off! had more branded searches than Rid among insect repellent brands in New Zealand. Off! was estimated to have 200 branded searches compared to Rid’s 20, and held a 20% Share of Search versus Rid’s 2%.
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Which is more popular in search, Off! or Rid?
Compare the insect and sandfly repellent brands New Zealanders take outdoors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Off!, Rid. The figures are in the table below the chart.
View monthly share of search table
| Month | Bushman | Off! | Goodbye Sandfly | Aerogard | Rid |
|---|---|---|---|---|---|
| Oct 2025 | 48% | 5.9% | 22.5% | 18.6% | 4.9% |
| Nov 2025 | 29.5% | 3.3% | 20.1% | 44.7% | 2.5% |
| Dec 2025 | 33.3% | 3% | 18.5% | 43.2% | 2% |
| Jan 2026 | 37.3% | 4.1% | 22.1% | 33.6% | 3% |
| Feb 2026 | 42.4% | 5.9% | 22.3% | 27.3% | 2.1% |
| Mar 2026 | 42.4% | 8.1% | 23.8% | 22.7% | 2.9% |
| Apr 2026 | 40.3% | 13.4% | 21.8% | 21.8% | 2.5% |
| May 2026 | 37.3% | 34.2% | 10.8% | 14.6% | 3.2% |
| Jun 2026 | 39.1% | 35.1% | 9.3% | 13.2% | 3.3% |
| Jul 2026 | 45.4% | 20.4% | 11.1% | 19.4% | 3.7% |
| Aug 2026 | 49% | 20% | 15% | 14% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the Off! and Rid comparison changed over the last 12 months?
3 findings
- Off! was ahead of Rid in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Off!’s estimated Share of Search among insect repellent brands in New Zealand moved from 5.9% to 20%, and its estimated monthly branded searches moved from 60 to 200.
- Across the 11 months ending August 2026, Rid’s estimated Share of Search among insect repellent brands in New Zealand moved from 4.9% to 2%, and its estimated monthly branded searches moved from 50 to 20.
How did search popularity change for New Zealand insect repellent brands in August 2026?
2 changes
In August 2026, Rid lost estimated Share of Search among insect repellent brands in New Zealand, from 3.7% to 2%.
Estimated monthly branded searches for Off! in New Zealand rose 233.3% over 11 measured months, from 60 to 200 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Off!’s and Rid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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