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Hot pools in New Zealand:Which brands are most popular in search?

In August 2026, Polynesian Spa was the most searched among hot pools in New Zealand, with an estimated 24.8K branded searches and 28.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Polynesian Spa28.9%
  2. Wairakei Terraces24.4%
  3. Onsen Hot Pools15.1%
  4. Waikite Valley Thermal Pools11.6%
  5. Hanmer Springs Thermal Pools11.5%
  6. Tekapo Springs8.5%

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Share of SearchLeaderboard

Compare the geothermal and hot pool complexes New Zealanders and visitors soak in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hot pools in New Zealand, by month

Share of Search by month for Polynesian Spa, Wairakei Terraces, Onsen Hot Pools, Waikite Valley Thermal Pools, Hanmer Springs Thermal Pools, Tekapo Springs. The figures are in the table below the chart.

View monthly share of search table
MonthPolynesian SpaWairakei TerracesOnsen Hot PoolsWaikite Valley Thermal PoolsHanmer Springs Thermal PoolsTekapo Springs
Oct 202532%23%12.9%13.7%11.7%6.8%
Nov 202537.5%20.6%10.7%13.7%10.7%6.8%
Dec 202538.4%24.2%7.3%13.5%11%5.6%
Jan 202631.9%25.6%9.3%13.5%12.9%6.8%
Feb 202634.9%26.2%9.7%11.8%11.3%6.1%
Mar 202634.6%22.4%10%14.9%12%6%
Apr 202632.3%22.9%11.5%15.9%11.9%5.6%
May 202634.1%21.6%14.6%13.6%10.3%5.8%
Jun 202629.9%20.9%19.3%11.9%10.5%7.5%
Jul 202632.2%23.1%12.2%15.7%9.6%7.1%
Aug 202628.9%24.4%15.1%11.6%11.5%8.5%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Polynesian Spa

    28.9%

    held 1st · 24.8K estimated branded searches · -31.7% vs prior month · -3.4 points

  2. 2.Wairakei Terraces

    24.4%

    held 2nd · 21K estimated branded searches · -19.3% vs prior month · +1.4 points

  3. 3.Onsen Hot Pools

    15.1%

    moved from 4th to 3rd · 13K estimated branded searches · -5.7% vs prior month · +2.9 points

  4. 4.Waikite Valley Thermal Pools

    11.6%

    moved from 3rd to 4th · 10K estimated branded searches · -43.5% vs prior month · -4.1 points

  5. 5.Hanmer Springs Thermal Pools

    11.5%

    held 5th · 9.9K estimated branded searches · -9.4% vs prior month · +1.8 points

  6. 6.Tekapo Springs

    8.5%

    held 6th · 7.3K estimated branded searches · -9.4% vs prior month · +1.3 points

Compare search popularity between leading brands

Which brand is most popular in search among hot pools in New Zealand?

In August 2026, Polynesian Spa was the most searched among hot pools in New Zealand, with an estimated 24.8K branded searches and 28.9% estimated Share of Search within this set. Wairakei Terraces is in 2nd place, 4.4 percentage points behind at 24.4% Share of Search.

New Zealand hot pools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Polynesian Spa32% → 28.9%38.4%Dec 202528.9%Aug 20261st
Wairakei Terraces23% → 24.4%26.2%Feb 202620.6%Nov 20252nd
Onsen Hot Pools12.9% → 15.1%19.3%Jun 20267.3%Dec 20254th → 3rd
Waikite Valley Thermal Pools13.7% → 11.6%15.9%Apr 202611.6%Aug 20263rd → 4th
Hanmer Springs Thermal Pools11.7% → 11.5%12.9%Jan 20269.6%Jul 20265th
Tekapo Springs6.8% → 8.5%8.5%Aug 20265.6%Apr 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Polynesian Spa’s estimated Share of Search among hot pools in New Zealand decreased from 32% to 28.9%.
  • Across the 11 months ending August 2026, Wairakei Terraces’ estimated Share of Search among hot pools in New Zealand increased from 23% to 24.4%.
  • Across the 11 months ending August 2026, Onsen Hot Pools’ estimated Share of Search among hot pools in New Zealand increased from 12.9% to 15.1%.
  • Across the 11 months ending August 2026, Waikite Valley Thermal Pools’ estimated Share of Search among hot pools in New Zealand decreased from 13.7% to 11.6%.
  • Across the 11 months ending August 2026, Tekapo Springs’ estimated Share of Search among hot pools in New Zealand increased from 6.8% to 8.5%.
  • Across the 11 months ending August 2026, Polynesian Spa’s estimated Share of Search among hot pools in New Zealand peaked at 38.4% in December 2025 and was lowest at 28.9% in August 2026.
  • Across the 11 months ending August 2026, Wairakei Terraces’ estimated Share of Search among hot pools in New Zealand peaked at 26.2% in February 2026 and was lowest at 20.6% in November 2025.
  • Across the 11 months ending August 2026, Onsen Hot Pools’ estimated Share of Search among hot pools in New Zealand peaked at 19.3% in June 2026 and was lowest at 7.3% in December 2025.
  • Across the 11 months ending August 2026, Waikite Valley Thermal Pools’ estimated Share of Search among hot pools in New Zealand peaked at 15.9% in April 2026 and was lowest at 11.6% in August 2026.
  • Across the 11 months ending August 2026, Hanmer Springs Thermal Pools’ estimated Share of Search among hot pools in New Zealand peaked at 12.9% in January 2026 and was lowest at 9.6% in July 2026.
  • Across the 11 months ending August 2026, Tekapo Springs’ estimated Share of Search among hot pools in New Zealand peaked at 8.5% in August 2026 and was lowest at 5.6% in April 2026.
  • Across the 11 months ending August 2026, Onsen Hot Pools rose from 4th to 3rd among hot pools in New Zealand.
  • Across the 11 months ending August 2026, Waikite Valley Thermal Pools fell from 3rd to 4th among hot pools in New Zealand.
  • Across the 11 months ending August 2026, Hanmer Springs Thermal Pools held steady: its estimated Share of Search among hot pools in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand hot pools in August 2026?

  1. In August 2026, Onsen Hot Pools overtook Waikite Valley Thermal Pools to rank 3rd among hot pools in New Zealand, at 15.1%.

  2. In August 2026, Hanmer Springs Thermal Pools gained estimated Share of Search among hot pools in New Zealand, from 9.6% to 11.5%.

  3. In August 2026, Wairakei Terraces gained estimated Share of Search among hot pools in New Zealand, from 23.1% to 24.4%.

  4. In August 2026, Tekapo Springs gained estimated Share of Search among hot pools in New Zealand, from 7.1% to 8.5%.

  5. In August 2026, Waikite Valley Thermal Pools lost estimated Share of Search among hot pools in New Zealand, from 15.7% to 11.6%.

  6. In August 2026, Polynesian Spa lost estimated Share of Search among hot pools in New Zealand, from 32.2% to 28.9%.

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