How popular isHanmer Springs Thermal Pools in search?
In August 2026, there were an estimated 9.9K branded searches for Hanmer Springs Thermal Pools in New Zealand which is down 9.5% over the last 11 months. Hanmer Springs Thermal Pools holds 11.5% estimated Share of Search among New Zealand hot pools and is ranked 5th of 6 competitors for search popularity.
Polynesian Spa28.9%
Wairakei Terraces24.4%
Onsen Hot Pools15.1%
Waikite Valley Thermal Pools11.6%Hanmer Springs Thermal Pools11.5%
- Tekapo Springs8.5%
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Which hot pools compete with Hanmer Springs Thermal Pools?
Share of Search by month for Polynesian Spa, Wairakei Terraces, Onsen Hot Pools, Waikite Valley Thermal Pools, Hanmer Springs Thermal Pools, Tekapo Springs. The figures are in the table below the chart.
View monthly share of search table
| Month | Polynesian Spa | Wairakei Terraces | Onsen Hot Pools | Waikite Valley Thermal Pools | Hanmer Springs Thermal Pools | Tekapo Springs |
|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 23% | 12.9% | 13.7% | 11.7% | 6.8% |
| Nov 2025 | 37.5% | 20.6% | 10.7% | 13.7% | 10.7% | 6.8% |
| Dec 2025 | 38.4% | 24.2% | 7.3% | 13.5% | 11% | 5.6% |
| Jan 2026 | 31.9% | 25.6% | 9.3% | 13.5% | 12.9% | 6.8% |
| Feb 2026 | 34.9% | 26.2% | 9.7% | 11.8% | 11.3% | 6.1% |
| Mar 2026 | 34.6% | 22.4% | 10% | 14.9% | 12% | 6% |
| Apr 2026 | 32.3% | 22.9% | 11.5% | 15.9% | 11.9% | 5.6% |
| May 2026 | 34.1% | 21.6% | 14.6% | 13.6% | 10.3% | 5.8% |
| Jun 2026 | 29.9% | 20.9% | 19.3% | 11.9% | 10.5% | 7.5% |
| Jul 2026 | 32.2% | 23.1% | 12.2% | 15.7% | 9.6% | 7.1% |
| Aug 2026 | 28.9% | 24.4% | 15.1% | 11.6% | 11.5% | 8.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.9% | 24.8K | -31.7% | -3.4 points | |
| 2, held 2nd | 24.4% | 21K | -19.3% | +1.4 points | |
| 3, moved from 4th to 3rd | 15.1% | 13K | -5.7% | +2.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.6% | 10K | -43.5% | -4.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 11.5% | 9.9K | -9.4% | +1.8 points | |
| 6, held 6th | 8.5% | 7.3K | -9.4% | +1.3 points |
28.9%
held 1st · 24.8K estimated branded searches · -31.7% vs prior month · -3.4 points
24.4%
held 2nd · 21K estimated branded searches · -19.3% vs prior month · +1.4 points
15.1%
moved from 4th to 3rd · 13K estimated branded searches · -5.7% vs prior month · +2.9 points
4.
Waikite Valley Thermal Pools11.6%
moved from 3rd to 4th · 10K estimated branded searches · -43.5% vs prior month · -4.1 points
5.
11.5%
held 5th · 9.9K estimated branded searches · -9.4% vs prior month · +1.8 points
8.5%
held 6th · 7.3K estimated branded searches · -9.4% vs prior month · +1.3 points
Compare search popularity between Hanmer Springs Thermal Pools and its closest rivals
- Hanmer Springs Thermal Pools vs Polynesian Spa: compare search popularity
- Hanmer Springs Thermal Pools vs Wairakei Terraces: compare search popularity
- Hanmer Springs Thermal Pools vs Onsen Hot Pools: compare search popularity
- Hanmer Springs Thermal Pools vs Waikite Valley Thermal Pools: compare search popularity
- Compare Hanmer Springs Thermal Pools with any brand
How has branded search demand for Hanmer Springs Thermal Pools changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hanmer Springs Thermal Pools in New Zealand fell from 10.9K to 9.9K.
- Across the 11 months ending August 2026, Hanmer Springs Thermal Pools’ estimated Share of Search among hot pools in New Zealand peaked at 12.9% in January 2026 and was lowest at 9.6% in July 2026.
How did search popularity change for New Zealand hot pools in August 2026?
6 changes
In August 2026, Onsen Hot Pools overtook Waikite Valley Thermal Pools to rank 3rd among hot pools in New Zealand, at 15.1%.
In August 2026, Hanmer Springs Thermal Pools gained estimated Share of Search among hot pools in New Zealand, from 9.6% to 11.5%.
In August 2026, Wairakei Terraces gained estimated Share of Search among hot pools in New Zealand, from 23.1% to 24.4%.
In August 2026, Tekapo Springs gained estimated Share of Search among hot pools in New Zealand, from 7.1% to 8.5%.
In August 2026, Waikite Valley Thermal Pools lost estimated Share of Search among hot pools in New Zealand, from 15.7% to 11.6%.
In August 2026, Polynesian Spa lost estimated Share of Search among hot pools in New Zealand, from 32.2% to 28.9%.
How is Hanmer Springs Thermal Pools measured?
Brandwave collects information about searches that people make online using Hanmer Springs Thermal Pools’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- hanmer springs hot pools
- hanmer springs hot pools deals
- hanmer springs thermal pools
- hanmer springs thermal pools amuri avenue hanmer springs
- hanmer springs thermal pools deals
- hanmersprings co nz
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Is Hanmer Springs Thermal Pools your brand?
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