How popular isWaikite Valley Thermal Pools in search?
In August 2026, there were an estimated 10K branded searches for Waikite Valley Thermal Pools in New Zealand which is down 21.6% over the last 11 months. Waikite Valley Thermal Pools holds 11.6% estimated Share of Search among New Zealand hot pools and is ranked 4th of 6 competitors for search popularity.
Polynesian Spa28.9%
Wairakei Terraces24.4%
Onsen Hot Pools15.1%
Waikite Valley Thermal Pools11.6%Hanmer Springs Thermal Pools11.5%
- Tekapo Springs8.5%
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Which hot pools compete with Waikite Valley Thermal Pools?
Share of Search by month for Polynesian Spa, Wairakei Terraces, Onsen Hot Pools, Waikite Valley Thermal Pools, Hanmer Springs Thermal Pools, Tekapo Springs. The figures are in the table below the chart.
View monthly share of search table
| Month | Polynesian Spa | Wairakei Terraces | Onsen Hot Pools | Waikite Valley Thermal Pools | Hanmer Springs Thermal Pools | Tekapo Springs |
|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 23% | 12.9% | 13.7% | 11.7% | 6.8% |
| Nov 2025 | 37.5% | 20.6% | 10.7% | 13.7% | 10.7% | 6.8% |
| Dec 2025 | 38.4% | 24.2% | 7.3% | 13.5% | 11% | 5.6% |
| Jan 2026 | 31.9% | 25.6% | 9.3% | 13.5% | 12.9% | 6.8% |
| Feb 2026 | 34.9% | 26.2% | 9.7% | 11.8% | 11.3% | 6.1% |
| Mar 2026 | 34.6% | 22.4% | 10% | 14.9% | 12% | 6% |
| Apr 2026 | 32.3% | 22.9% | 11.5% | 15.9% | 11.9% | 5.6% |
| May 2026 | 34.1% | 21.6% | 14.6% | 13.6% | 10.3% | 5.8% |
| Jun 2026 | 29.9% | 20.9% | 19.3% | 11.9% | 10.5% | 7.5% |
| Jul 2026 | 32.2% | 23.1% | 12.2% | 15.7% | 9.6% | 7.1% |
| Aug 2026 | 28.9% | 24.4% | 15.1% | 11.6% | 11.5% | 8.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.9% | 24.8K | -31.7% | -3.4 points | |
| 2, held 2nd | 24.4% | 21K | -19.3% | +1.4 points | |
| 3, moved from 4th to 3rd | 15.1% | 13K | -5.7% | +2.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.6% | 10K | -43.5% | -4.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 11.5% | 9.9K | -9.4% | +1.8 points | |
| 6, held 6th | 8.5% | 7.3K | -9.4% | +1.3 points |
28.9%
held 1st · 24.8K estimated branded searches · -31.7% vs prior month · -3.4 points
24.4%
held 2nd · 21K estimated branded searches · -19.3% vs prior month · +1.4 points
15.1%
moved from 4th to 3rd · 13K estimated branded searches · -5.7% vs prior month · +2.9 points
4.
Waikite Valley Thermal Pools11.6%
moved from 3rd to 4th · 10K estimated branded searches · -43.5% vs prior month · -4.1 points
5.
11.5%
held 5th · 9.9K estimated branded searches · -9.4% vs prior month · +1.8 points
8.5%
held 6th · 7.3K estimated branded searches · -9.4% vs prior month · +1.3 points
Compare search popularity between Waikite Valley Thermal Pools and its closest rivals
- Waikite Valley Thermal Pools vs Polynesian Spa: compare search popularity
- Waikite Valley Thermal Pools vs Wairakei Terraces: compare search popularity
- Waikite Valley Thermal Pools vs Onsen Hot Pools: compare search popularity
- Waikite Valley Thermal Pools vs Tekapo Springs: compare search popularity
- Compare Waikite Valley Thermal Pools with any brand
How has branded search demand for Waikite Valley Thermal Pools changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Waikite Valley Thermal Pools in New Zealand fell from 12.8K to 10K.
- Across the 11 months ending August 2026, Waikite Valley Thermal Pools’ estimated Share of Search among hot pools in New Zealand decreased from 13.7% to 11.6%.
- Across the 11 months ending August 2026, Waikite Valley Thermal Pools’ estimated Share of Search among hot pools in New Zealand peaked at 15.9% in April 2026 and was lowest at 11.6% in August 2026.
- Across the 11 months ending August 2026, Waikite Valley Thermal Pools fell from 3rd to 4th among hot pools in New Zealand.
How did search popularity change for New Zealand hot pools in August 2026?
6 changes
In August 2026, Onsen Hot Pools overtook Waikite Valley Thermal Pools to rank 3rd among hot pools in New Zealand, at 15.1%.
In August 2026, Hanmer Springs Thermal Pools gained estimated Share of Search among hot pools in New Zealand, from 9.6% to 11.5%.
In August 2026, Wairakei Terraces gained estimated Share of Search among hot pools in New Zealand, from 23.1% to 24.4%.
In August 2026, Tekapo Springs gained estimated Share of Search among hot pools in New Zealand, from 7.1% to 8.5%.
In August 2026, Waikite Valley Thermal Pools lost estimated Share of Search among hot pools in New Zealand, from 15.7% to 11.6%.
In August 2026, Polynesian Spa lost estimated Share of Search among hot pools in New Zealand, from 32.2% to 28.9%.
How is Waikite Valley Thermal Pools measured?
Brandwave collects information about searches that people make online using Waikite Valley Thermal Pools’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- hotpools co nz
- waikite valley
- waikite valley accommodation
- waikite valley camping
- waikite valley hot pools
- waikite valley hot pools campsite
- waikite valley hot springs
- waikite valley lodge
- waikite valley pool
- waikite valley road
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Is Waikite Valley Thermal Pools your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.